Google now popping up new banner ads in iPhone Google Maps searches

Posted:
in iPhone edited January 2014
Seeking to monetize mobile users at least as effectively as it does the web, Google is now popping up lower banner ads during Google Maps searches.


Google Maps ad banners


Google Maps with new search ad banners


The banners consume about 20 percent of the visible map. Clicking on the banner ad presents more information about the business, as noted in a blog post by Salahuddin Choudhary, the Product Manager of Google Maps.

Google provided other details its new banner advertising program today, explaining that "to show ads on the Google Maps app, advertisers need to add location extensions to their search campaigns or create an ad with AdWords Express."

Advertisers are charged when users click to "get location details" on the new ads, which appear on both iOS and Android versions of the free Google Maps app.

Google's approach to advertising differs significantly from Apple. While the iPhone maker has its own iAd advertising network, it doesn't display ads within any of its own apps, including iOS Maps.


iOS 7 Maps full screen


iOS 7 Maps, full screen


The next version Maps for iOS 7 goes in the opposite direction with a full screen mode that removes user interface chrome distractions to display as much of the map as possible, in addition to translucent chrome that reveals more of the map.
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Comments

  • Reply 1 of 100
    leesmithleesmith Posts: 119member
    And so it begins. We always knew it would.
  • Reply 2 of 100
    tallest skiltallest skil Posts: 43,399member
    Better and better.
  • Reply 3 of 100
    allenbfallenbf Posts: 993member


    Um, I'm pretty sure the ads have always been there, just as an overlay.  Now they're on the bottom. Who at AI (didn't) research this for the article?


     


    Yep, I'm right, it's an update to their old way of displaying:



    http://adwords.blogspot.ca/2013/08/attract-new-customers-with-local-ads-on.html


     


    Edit to add: http://9to5google.com/2013/08/08/google-introduces-new-local-ads-experience-in-google-maps-on-ios-android/

  • Reply 4 of 100
    So basically, Google Maps is turning into AppleInsider.com: full of Googe ads.
  • Reply 5 of 100
    Dan_DilgerDan_Dilger Posts: 1,583member
    The points is that Google's maps innovation is going into advertising.

    That they are now banners is descriptive.
  • Reply 6 of 100
    drblankdrblank Posts: 3,383member
    Any way to make a buck. Now I know why I don't use Google Maps anymore. They even charge money for the better version of Google Maps. Hypocrites. I thought all of their software was FREEEEEEEEEEEEEEEEEEEEE.

    You know what's funny. If Google's Android platform is Open Source, then maybe technically speaking, anyone can copy any part of it without getting sued.

    Hmmmmm.... I wonder if Apple could use that as a defense for future lawsuits.
  • Reply 7 of 100
    snovasnova Posts: 1,281member
    So basically, Google Maps is turning into AppleInsider.com: full of Googe ads.

    Wait. AI does maps?
  • Reply 8 of 100
    snovasnova Posts: 1,281member
    drblank wrote: »
    Android platform is Open Source, then maybe technically speaking, anyone can copy any part of it without getting sued.
    Amazon already did that. Btw, most of the google services Apps are NOT open source.
  • Reply 9 of 100
    Better and better.

    Yes but map ads improve user experience! /s
  • Reply 10 of 100
    snovasnova Posts: 1,281member
    Yes but map ads improve user experience! /s
    That's right. An experience that's worth every penny they spent on the app.
  • Reply 11 of 100
    pazuzupazuzu Posts: 1,728member

    Quote:

    Originally Posted by snova View Post





    Wait. AI does maps?


    No- sells hipster underwears. 

  • Reply 12 of 100
    disturbiadisturbia Posts: 563member


    Folks, Google is an Ad company! What did you expect?!! No Ad $$, no $$ for Larry and The L Team! Their survival and existence depends on Ads ... Ads ... Ads .... DAMN Ads!


     


    No Ads = Google Death


     


    Without Ad, how the little guy could come up with his stupid Google Glass? Guess what? More Ads on your Google Glass too .... coming soon!


     


    Now, with that said, who needs F****** Ad pops up right when you are lost in the middle of nowhere trying to find your way out? Raise your hands!


     


    EDIT: Google NEEDs Apple, iDevices and us! Once Samsung comes up with its own stupid OS, Google will bend over and drop Android once and for all. The REAL $$ is with iDevice Users NOT Android!


     


    Mark my word! Here on AI!

  • Reply 13 of 100
    patpatpatpatpatpat Posts: 628member
    I think you jumped the gun. Those screenshots are from the old google maps. The new app will replace the first generic search result with an ad. If you search for something non generic like a specific business or an address there is no ad and the banner has info relevant to the search. No news here.

    Edit: Actual screenshot of change to app. (You're welcome)

    [IMG ALT=""]http://forums.appleinsider.com/content/type/61/id/29582/width/350/height/700[/IMG]
  • Reply 14 of 100
    I hate ads. I'd rather pay for an app and have no stupid ads than have a free app displaying junk all the time. In fact, I hate apps that don't give you the option to pay for a free-ad version.

    People complain about paying a dollar or two for an app they will be able to use numerous times for the foreseeable future, but don't think twice about spending more than a dollar or two for things like candy, chips, or even a drink (i.e. coffe, tea, ice tea, beer, soda, juice, water, you name it). Things that only last a brife moment in time and then are gone. But hey, we are in free country! Right? People can decide to pay a couple of bucks for a fun or useful app or pay more for a drink or a food product that will most likely do nothing more than give instant gratification and contribute to the obesity epidemic of this country.

    P.S.: I do know that this site is not only visited by Americans. I just had to throw my two cents since I live in the US.
  • Reply 15 of 100
    I refuse to use Google Maps on mobile since it is fundamentally broken:

    1) Does not search my phone's contacts/address book.
    2) Does not save search history.

    Most common task for me with a GPS app is navigating to someone in my address book or a recent destination.

    If I signed into my Google Account to let them track me, then it would store history and let me access my google contacts, but I don't want to do that. I also don't want my contacts stored by google.

    Apple maps, TomTom, Sygic, Metroview, etc in other words every GPS app in the store, does save history and accesses phone contacts. So it's google being strategic rather than an apple imposed limit (eg you can't access phone contacts)

    Stupid
  • Reply 16 of 100
    drblankdrblank Posts: 3,383member

    Quote:

    Originally Posted by snova View Post





    Amazon already did that. Btw, most of the google services Apps are NOT open source.


    I'm not referring to their Service apps, I'm talking about any feature that in the OS, which is FREEEEEEEE...............  Same thing should apply to Ubuntu, and other Open Source Free OSs.  Apple released Darwin for a time period, but they didn't offer the source code for other layers added on top.  I guess they wanted to provide the community with something they could use to develop their own OS based on the same basic platform.


     


    I don't see where Google is losing any money if Apple used an OS feature since Google doesn't charge for their OEM licenses, so there is no loss of money.

  • Reply 17 of 100
    wigginwiggin Posts: 2,265member
    Based on the sceren shot in the article, I don't see much visual difference from the way Google Maps has alwasy worked. You enter a search, results are displayed. Maybe it's clickable now, but visually it's not taking up any additional space than what the search results always did. This includes the ratings, reviews and photos. They were always there and can at times contribute to the search results and help you sort through the options.



    As for the concept of ads in the application...it always amazes me that so many people seem to expect that everything should be free. Apple's apps may not have ads, but Apple already made a pretty heft profit margin selling you the phone in the first place. It's just a different way to pay for the cost of developing the software. Free is seldom free.
  • Reply 18 of 100
    philboogiephilboogie Posts: 7,671member
    Why are the comparing iOS6 & 7 screendumps not the same size?
  • Reply 19 of 100
    tallest skiltallest skil Posts: 43,399member
    philboogie wrote: »
    Why are the comparing iOS6 & 7 screendumps not the same size?

    Hmm? They are. Take a look at the image: that's just to highlight what has moved out of the way.
  • Reply 20 of 100
    gatorguygatorguy Posts: 23,165member
    drblank wrote: »

    You know what's funny. If Google's Android platform is Open Source, then maybe technically speaking, anyone can copy any part of it without getting sued.

    Hmmmmm.... I wonder if Apple could use that as a defense for future lawsuits.

    Google has been shipping Android for a few years now. Never sued anyone over it yet no matter who's used it, cloned it, forked it, or "borrowed an Android feature". Google is far from aggressive with it's IP.
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