Apple debuts new iPad Air ad highlighting real users' stories

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  • Reply 41 of 146
    THE Ohio State Marching Band!!!

    Award winning halftime shows this season, and they use a custom app to develop their shows!

    G
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  • Reply 42 of 146
    Apparently, tens of millions of users do not have significant issues.

    How do you know that tens of millions of users do not have significant issues with Mobile Safari on iPad Air? Where do you get that information from?

    Why would my iPad Air be any different than the others? Mobile Safari crashes regularly despite no matter what website I am on. (Ooops, it just crashed while editing this page! Lost half my inputted text!!) (Ooops again, it just crashed a second time but thankfully lost no text this time. Now resorting to editing this reply in Notes; will cut and paste this text into the Apple webform after I finish.)

    Mobile Safari on iPad Air will crash even if I have no other apps open at the time, or even if I have just one tab open.

    Speaking of tabs, just as big a problem as Safari crashes for me is that far too often tabs are forced to reload if you go to another tab and then return. This can happen if there are only two tabs open at a time. Can't Apple manage its allocated RAM well enough to stop this from happening? A web page doesn't take that much memory unless it has *lots* of scripting in it. It make editing something in a page risky if you have to look up something in another tab while doing so...
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  • Reply 43 of 146
    Originally Posted by nikon133 View Post

    I never felt proud for owning something. I felt proud for using something I own in good, creative way that others admired, but not for owning something that other people use in creative way.

     

    Yeah, no one has ever been inspired by anyone else.

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  • Reply 44 of 146
    st88 wrote: »
    Don't get me wrong or put words in my mouth, marketing isn't Apple's only key to success, but to downplay its importance is ignorance.  Apple has always had a strong focus on lifestyle.

    philboogie wrote: »
    I don't think he was. You wrote "Marketing is Apple's most important weapon to success" which I took as that they would have a hard time being successful if they didn't have great marketing.

    I see this differently: the products sell themselves. No need for marketing. Their products are that good.

    Great marketing won't save a bad product, but poor or mediocre marketing can damage a mediocre product. Look at what Microsoft's break dancing ads to the Surface tablet... it didn't help a bit and turned the product into a parody of the ad. Apple's ads are as outstanding as the product which makes Apple and its products considered "premium." People will pay extra for that kind of a product. It's not enough to have the ad sell a product "that sells itself' the ad, in Apple's case, the ads needs to maintain that image of a premium product in the public's mind.

    In the late 60's Volkswagon had a great marketing campaign that marketed a cheap small car as being a good buy. "Think Small" sold a lot of cars to people that could afford to buy a better car. Once Volkswagon lost their niche identity via advertising, they have had to compete as a commodity automobile with all other small cars.

    Yet, all the advertising in the world has not gotten Pepsi ahead of Coke, even though Pepsi had the most memorable jingle in business from 1936 through late 1950s, "Pepsi Cola hits the spot" has not been used in over 60 years and people that were born after it stopped being used, know the jingle or parts of it.
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  • Reply 45 of 146
    reinthal wrote: »
    How do you know that tens of millions of users do not have significant issues with Mobile Safari on iPad Air? Where do you get that information from?

    Why would my iPad Air be any different than the others? Mobile Safari crashes regularly despite no matter what website I am on. (Ooops, it just crashed while editing this page! Lost half my inputted text!!) (Ooops again, it just crashed a second time but thankfully lost no text this time. Now resorting to editing this reply in Notes; will cut and paste this text into the Apple webform after I finish.)

    Mobile Safari on iPad Air will crash even if I have no other apps open at the time, or even if I have just one tab open.

    Speaking of tabs, just as big a problem as Safari crashes for me is that far too often tabs are forced to reload if you go to another tab and then return. This can happen if there are only two tabs open at a time. Can't Apple manage its allocated RAM well enough to stop this from happening? A web page doesn't take that much memory unless it has *lots* of scripting in it. It make editing something in a page risky if you have to look up something in another tab while doing so...
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  • Reply 46 of 146
    christophbchristophb Posts: 1,482member
    jungmark wrote: »
    Cars are more limited compared to pick up trucks.

    Yet infinitely less limited than carts drawn by beaten dead horses.
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  • Reply 47 of 146
    eriamjheriamjh Posts: 1,847member

    Let's face it: iPads are pretty damn powerful.  They do what PCs couldn't do very well 10 years ago.  They can do what a lot of what PCs can do today.

     

    Total theory and projection here:

     

    Apple is simply priming everyone for the A7/A8-based laptop that runs OSX.  The A8 will emulate OSX apps (albeit, more slowly than a real Intel chip, like 680x0 on PPC and PPC on Intel. This is how Apple will avoid looking like MS's RT and Pro tablets that don't run each others apps.  The ARM-laptop could likely run simpler Intel apps fine, but choke on real CPU intensive programs that people really use PCs for (like video rendering, floating-point math, simulation, anything that takes our current Macs hours to run).  Native ARM iApps will be as fast as can be.  It will be the most powerful iPad ever yet be an OSX laptop.  It might actually have a file system.

     

    Universal apps won't be PPC and Intel.  They'll be Intel and ARM.  They might get a new name.  The ARM-based laptops will need more storage for the overhead of apps.   That is until the inevitable...

     

    Totally crazy idea:

    As the years go on, ARM-based apple devices will be running OSX and all Macs will be iOS devices except the Mac Pro (and all the totally PRO Macintoshes).  They will merge years after that as Intel loses more and more CPU market share to ARM-devices.  Intel will be like Microsoft is today: irrelevant to consumers as consumers don't need a PC to be an all-purpose device.  The iPad-devices will practically be all-purpose devices, just pick your form factor: tablet or laptop.

     

    I like thinking beyond todays paradigms.  I think Apple is way ahead of the game.  We just haven't seen it yet.

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  • Reply 48 of 146
    st88 wrote: »
    There are still plenty of things an iPad cannot do that for an OS X or Windows device can.  The software and hardware support or performance does not exist in the iPad's SoC or the current version of iOS.  The uses shown in the video does not prove that an iPad can match the capabilities of an OS X or Windows device.  

    The ad didn't set out to prove that an iPad can match the capabilities of an OS X or Windows device. What it did show was that an iPad can get things done through its portability that would be awkward at best, or impossible at worst if one were to use a different device.
    st88 wrote: »
    Useless analogy.  We're taking about computer hardware and their operating systems.
    Contraire, mon père. It was a very apt analogy. Even Steve Jobs used it to compare computer hardware and their operating systems.
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  • Reply 49 of 146
    Quote:

    Originally Posted by reinthal View Post



    Do these real users provide real stories of Mobile Safari on iPad Air crashing multiple times an hour? Including (currently) twice for me while viewing and editing this page? This is a complete joke and Apple need to realise that this is a problem on the scale of MobileMe or even bigger. Apple should concentrate on stability but they just don't seem to care. I'm starting to think they have lost the plot. And I'm a huge fan... or at least I was.

    The problem seems to be you and a very minute sector. There are far more people NOT complaining of this issue than those who are complaining of this issue. Safari for me is pretty rock steady actually.

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  • Reply 50 of 146
    Quote:

    Originally Posted by st88 View Post

     

    There are still plenty of things an iPad cannot do that for an OS X or Windows device can.  The software and hardware support or performance does not exist in the iPad's SoC or the current version of iOS.  The uses shown in the video does not prove that an iPad can match the capabilities of an OS X or Windows device.  


    Such as?

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  • Reply 51 of 146
    eriamjh wrote: »
    Let's face it: iPads are pretty damn powerful.  They do what PCs couldn't do very well 10 years ago.  They can do what a lot of what PCs can do today.

    Total theory and projection here:

    < snip >

    I like thinking beyond todays paradigms.  I think Apple is way ahead of the game.  We just haven't seen it yet.

    An interesting idea, and not improbable. Apple is very good at not telegraphing where they are headed, and that keeps a lot of Koreans up all night with worry.
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  • Reply 52 of 146
    Quote:

    Originally Posted by st88 View Post

     

    Useless analogy.  We're taking about computer hardware and their operating systems.


    Apparently analogy means something else in your dictionary. Your post is actually actually in context of the USE of the hardware and operating systems so the analogy is valid.

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  • Reply 53 of 146
    reinthal wrote: »
    Do these real users provide real stories of Mobile Safari on iPad Air crashing multiple times an hour? Including (currently) twice for me while viewing and editing this page? This is a complete joke and Apple need to realise that this is a problem on the scale of MobileMe or even bigger. Apple should concentrate on stability but they just don't seem to care. I'm starting to think they have lost the plot. And I'm a huge fan... or at least I was.

    reinthal wrote: »
    Why would my iPad Air be any different than the others? Mobile Safari crashes regularly despite no matter what website I am on. (Ooops, it just crashed while editing this page! Lost half my inputted text!!) (Ooops again, it just crashed a second time but thankfully lost no text this time. Now resorting to editing this reply in Notes; will cut and paste this text into the Apple webform after I finish.)

    Mobile Safari on iPad Air will crash even if I have no other apps open at the time, or even if I have just one tab open.

    Speaking of tabs, just as big a problem as Safari crashes for me is that far too often tabs are forced to reload if you go to another tab and then return. This can happen if there are only two tabs open at a time. Can't Apple manage its allocated RAM well enough to stop this from happening? A web page doesn't take that much memory unless it has *lots* of scripting in it. It make editing something in a page risky if you have to look up something in another tab while doing so...

    I hate to be the one to break this to you, but it's very possible that God just doesn't like you. Imagine if you'd have bought a Surface tablet... it may have gone up in smoke on you in the middle of a headspin on the corporate conference table... this way He only smites you when you are using Safari to read and post in AI instead of the Apple Insider app provided free on the app store. In the book of Job it is pointed out how He hates stupid ignorant klutzes, and calls them Bozos.
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  • Reply 54 of 146
    User error? I'd like to see you explain that one... if you can.
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  • Reply 55 of 146
    christophbchristophb Posts: 1,482member
    Such as?

    He/she/it is just the latest Luddite. Time to Block and move on.
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  • Reply 56 of 146

    I hate to be the one to break this to you, but it's very possible that God just doesn't like you. Imagine if you'd have bought a Surface tablet... it may have gone up in smoke on you in the middle of a headspin on the corporate conference table... this way He only smites you when you are using Safari to read and post in AI instead of the Apple Insider app provided free on the app store. In the book of Job it is pointed out how He hates stupid ignorant klutzes, and calls them Bozos.

    What a pointless response. Please provide something constructive and don't bring imaginary beings into this.
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  • Reply 57 of 146
    jungmarkjungmark Posts: 6,928member
    st88 wrote: »
    Did you even read the context of my original post?  This has nothing to do with someone's needs, but what a device can actually do.

    I did. You stated the iPad is limited compared to OS X and windows devices. Cars are also limited compared to trucks. Many users don't need the raw power of OS X / windows devices (trucks) and can rely on iPad (cars) only and be perfectly fine doing the things they need to do.

    The iPad wasnt meant to be a PC replacement for power users.
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  • Reply 58 of 146
    The problem seems to be you and a very minute sector. There are far more people NOT complaining of this issue than those who are complaining of this issue. Safari for me is pretty rock steady actually.

    Again we have someone who seems to know how many people are affected by these Mobile Safari crashes or not. I doubt very much if you can provide any data on this.

    Even if there aren't any people complaining about this (and again, how would you know if they are or not?) perhaps they are just suffering in silence.

    As for yourself, are you using the iPad Air? And if you are, how is yours any different than mine? So instead of discounting people's legitimate issues with an Apple product, how about addressing the issue. Even staying silent on the matter would be better than the response you've given here.
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  • Reply 59 of 146
    christophbchristophb Posts: 1,482member
    reinthal wrote: »
    So instead of discounting people's legitimate issues with an Apple product, how about addressing the issue. Even staying silent on the matter would be better than the response you've given here.

    Safari on IOS 7.1 beta 3 hasn't crashed much at all on my dev Air. Don't derail the thread; Safari isn't iOS.
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  • Reply 60 of 146
    christophb wrote: »
    Safari on IOS 7.1 beta 3 hasn't crashed much at all on my dev Air. Don't derail the thread; Safari isn't iOS.

    Well, thank you, that's good to know. Great to see that someone acknowledges and wishes to address legitimate issues on this forum.
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