Apple debuts new iPad Air ad highlighting real users' stories

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  • Reply 101 of 146
    zabazaba Posts: 226member
    st88 wrote: »
    I hate to keep beating a dead horse, but the iPad's capabilities are extremely limited when compared to an OS X or x86 Windows device (such as the ASUS T100 featured in the "more serious" link).  BTW, despite the shortages in North America and other regions, the T100 shipped 500,000 worldwide in Q4 of 2013 and according to ASUS is set for another 2 million in 2014 when production demand can be met.

    ...but a laptop then?
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  • Reply 102 of 146
    solipsismx wrote: »
    reinthal wrote: »
    Now you're just making stuff up. I never even mentioned the iPhone or other iPad models, I am talking specifically about Mobile Safari on the iPad Air.

    And yet you said you looked up this particular issue on Apple's forums and somehow missed all comments of people with different devices. So you're lying now or lying then. Proud of yourself?
    reinthal wrote: »
    See my last post.

    See post #82.

    Relax. He can bring up whatever the heck he wants. You're not the moderator, and you don't have to respond (it would be more appropriate for you to report the post).

    In fact, by repeatedly responding, you've simply made it go on and on. Kind of defeats the purpose of what you were trying to achieve, no?
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  • Reply 103 of 146
    Quote:
    Originally Posted by anantksundaram View Post



    Great visuals in the ad, but I found the narration and music cringe-worthy.



    I hate to say this, but overall, a mediocre ad.

     

    Robin Williams didn't cut it for me. I tried closing my eyes and listening to it. To me the guy's voice didn't have the depth necessary to carry off the message. He might as well have been reading contents off a cereal box.

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  • Reply 104 of 146
    tbelltbell Posts: 3,146member
    Quote:
    Originally Posted by reinthal View Post





    How do you know that tens of millions of users do not have significant issues with Mobile Safari on iPad Air? Where do you get that information from?



    Why would my iPad Air be any different than the others? Mobile Safari crashes regularly despite no matter what website I am on. (Ooops, it just crashed while editing this page! Lost half my inputted text!!) (Ooops again, it just crashed a second time but thankfully lost no text this time. Now resorting to editing this reply in Notes; will cut and paste this text into the Apple webform after I finish.)

     

    Perhaps he is inferring from the lack of mass rebellion in the media and on Apple's support forums that the problem as you describe it probably is not wide spread. Considering Apple has sold hundreds of millions of devices capable of running Mobile Safari, perhaps he is just providing a guestimate as to how many people are not effected. 

     

    Further, your position can be viewed in the inverse and is not logically sound. If he claims he doesn't have any problems  using mobile Safari, why should he assume his experience is not the norm as you are doing? If you are claiming to have a perfectly normal Apple mobile device, aren't you also implying the opposite of what he is claiming? Namely, that a large percentage of devices are effected by the issue. 

     

    I think it also fair to assume Apple employees use Mobile Safari frequently to visit some of your favorite sites. If they were having problems on the scale you comport to have, it seems reasonable that perhaps they would fix the problems.

     

    We could take a poll. I have an iPhone 5, and an iPad Mini Air.  I won't say I never have had a problem surfing the web with Mobile Safari, but I certainly can't remember the last time I had any issues. I think Mobile Safari is pretty solid. 

     

    I have never surfed the web using any browser without some issue popping up eventually. I have had problems occasionally while commenting on Appleinsider using Safari on my Mac or Firefox on my work computer. Porn sites are bad as well. ;) 

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  • Reply 105 of 146
    ...But you ARE beating a dead horse. The uses show are actual uses, not contrived.

    To a great extent the limitations of the iPad are mostly in your head and in like thinkers. What the ad shows is that clearly people eagerly use the iPad for things even Apple didn't expect. If you think, as you stated, "he iPad's capabilities are extremely limited," then the problem lies within your own mind and not that of the millions of iPad users who aren't as certain of limitations as you appear to be.
    Very well said. I can hardly believe there are still those out there who say that Apple's products are difficult to use because of some perceived restrictions. They obviously do not know what they are doing with the products. You really don't even need to jailbreak Apple products anymore. There is an app for whatever you would like to do. These are actually the most user-friendly and intuitive products I have ever used, to the point where everyday uses and OS navigation quickly becomes like second nature. Maybe Apple haters should actually try using some of Apple's products before rendering judgement.
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  • Reply 106 of 146
    icoco3icoco3 Posts: 1,474member
    Quote:

    Originally Posted by AppleInsider View Post



    ...

    No contrived nonsense about phony users

    The new ad and web page depict real users, not imagined ones. That's relatively easy for Apple to do because iPad and its iOS platform is actually being used around the world by tens of millions of real people to do real tasks....



    ...

    Google has to invent users because it's not actually selling its Nexus tablets to a broad audience; the tablet's actual manufacturer, Asus, is struggling to sell tablets as desperately as it's struggling with hardware and software bugs. That makes Google's portrayal of phony use cases for its tablets is as phony as Asus' benchmark doping....



    ...

    The phoniness of Google's contrived ads (something that's certainly not in short supply in the tech industry) was also reflected in the condescending reaction to Apple's latest spot authored by Darrell Etherington for TechCrunch, who wrote, "it's no secret that Apple wants to push the creative aspect of its mobile devices, which are still seen largely as consumption gadgets."...

     

    The best quotes from the article....

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  • Reply 107 of 146
    paxmanpaxman Posts: 4,729member
    Robin Williams didn't cut it for me. I tried closing my eyes and listening to it. To me the guy's voice didn't have the depth necessary to carry off the message. He might as well have been reading contents off a cereal box.
    I have to agree. Robin Williams can be summer up in one word for me - phony. He tries so hard he almost chokes on his own words. All emotion no gravitas.
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  • Reply 108 of 146
    jeffdmjeffdm Posts: 12,954member
    This commercial seems to establish that using iPad as a camera is no longer dorky.

    I don't think an ad can establish that. Frankly, using a tablet as a camera is still awkward and goofy.


    Great marketing won't save a bad product, but poor or mediocre marketing can damage a mediocre product. Look at what Microsoft's break dancing ads to the Surface tablet... it didn't help a bit and turned the product into a parody of the ad. Apple's ads are as outstanding as the product which makes Apple and its products considered "premium." People will pay extra for that kind of a product. It's not enough to have the ad sell a product "that sells itself' the ad, in Apple's case, the ads needs to maintain that image of a premium product in the public's mind.

    Yeah, those ads didn't really tell us what it did. They might as well have been ads for dancing props.

    Surface is a pretty nice product, but it's a bit inscrutable. It wanted to be a notebook and tablet and going about it in an odd way. Can't even use it as a lap top device because of the flexy keyboard and kick stand.
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  • Reply 109 of 146
    Quote:

    Originally Posted by dasanman69 View Post





    Just makes you a slave all over again.

    Yeah, we really don't need to rehash Microsoft's enforced monopoly and Apple's bad management all over again do we?  I mean, that's pretty much what it was.

     

    At least now I choose to be a slave to Steve's vision.  If it's not one thing it's another.  As consumers in a capitalistic society, that's what we do.  I'm glad you pointed that out.

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  • Reply 110 of 146
    solipsismxsolipsismx Posts: 19,566member
    Relax. He can bring up whatever the heck he wants. You're not the moderator, and you don't have to respond (it would be more appropriate for you to report the post).

    In fact, by repeatedly responding, you've simply made it go on and on. Kind of defeats the purpose of what you were trying to achieve, no?

    1) Reporting it well after the damage is done would have done nothing. The poster certainly wouldn't have learned anything by silently having his comments removed long after the thread is dead.

    2) It does defeat the purpose but in my defense I only responded after the thread had jackknifed like a semi-trailer in a 50 car pile up. I also didn't respond right after the thread had started, but well into the second page.

    3) I also tried to inform the user of sites that are better equipped to handle his concerned instead of posting on a thread about an iPad ad on a rumour site. He then stated that he was well aware of this iOS issue which then tells me he was just trolling, which in turn puts egg on my face for even thinking for a second he was being sincere and for which I take full responsibly for falling for his ruse.
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  • Reply 111 of 146
    solipsismxsolipsismx Posts: 19,566member
    jeffdm wrote: »
    I don't think an ad can establish that. Frankly, using a tablet as a camera is still awkward and goofy.
    Yeah, those ads didn't really tell us what it did. They might as well have been ads for dancing props.

    Surface is a pretty nice product, but it's a bit inscrutable. It wanted to be a notebook and tablet and going about it in an odd way. Can't even use it as a lap top device because of the flexy keyboard and kick stand.

    There are certainly some HW elements I think are well designed but I think the concept or the "no compromise" is inherently flawed. There are plenty of differences between the new and old MS but philosophically I see the Surface product as no different than the old WinMo phones with a Start Button. Perhaps because it hasn't been done right (yet?) but I can't see how their "no compromise" device isn't 1) MS still trying to hold onto Windows glory from the 1990's, and 2) nothing but compromises.
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  • Reply 112 of 146
    solipsismxsolipsismx Posts: 19,566member
    dasanman69 wrote: »
    Just makes you a slave all over again.

    I suppose we could say that about any job we have in our life or place we live. No matter what there is some boss or government that is over us. Even if you run your own company you still have someone or something you're accountable to. So isn't the best choice the environment that you enjoy, the one you look forward to?
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  • Reply 113 of 146
    dasanman69dasanman69 Posts: 13,002member
    solipsismx wrote: »
    I suppose we could say that about any job we have in our life or place we live. No matter what there is some boss or government that is over us. Even if you run your own company you still have someone or something you're accountable to. So isn't the best choice the environment that you enjoy, the one you look forward to?

    We sell our time, our body, and our know how to our employer, so it's more akin to prostitution than slavery, and the answer to your question is yes it is indeed the best choice.
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  • Reply 114 of 146
    crowleycrowley Posts: 10,453member
    The recent ads are laying it on a bit thick. Good ads and all, but seems like Apple could use some more casual or fun ads to balance out all the momentousness.
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  • Reply 115 of 146
    Quote:

    Originally Posted by st88 View Post

     

     

    I hate to keep beating a dead horse, but the iPad's capabilities are extremely limited when compared to an OS X or x86 Windows device (such as the ASUS T100 featured in the "more serious" link).  BTW, despite the shortages in North America and other regions, the T100 shipped 500,000 worldwide in Q4 of 2013 and according to ASUS is set for another 2 million in 2014 when production demand can be met.


    Why oh why do people say this? They are two different devices that server two completely different needs. Yes there is some crossover but that doesn't mean you negate one device because the other has better specs in SOME departments. Consider this: The iPad's capabilities are SUPERIOR to an OS X or x86 device in may regards as shown in this new ad! I can't take my MacBook Pro under water. I can't hand over my MBP in public places to my 4 year old to pacify him when he gets antsy. It would be very difficult to use my MBP to do on-the-spot CAD drawings to make floor plans for my real estate business... I could go on and on but hopefully these three simple examples show you that I need both devices. It's not either / or in my case or for millions of other satisfied users. 

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  • Reply 116 of 146
    Originally Posted by st88 View Post

    I hate to keep beating a dead horse


     

    So stop doing it? Seems pretty simple. If you actually hate it, you’re just a masochist for doing it, right?

     

    …but the iPad’s capabilities are extremely limited when compared to an OS X or x86 Windows device…


     

    Yeah, wonder why that’d be.

     

    …the ASUS T100…


     

    I don’t see an ecosystem or usable OS, so…

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  • Reply 117 of 146
    emesemes Posts: 239member
    Quote:

    Originally Posted by nikilok View Post





    Most OSx and windows devices lack the mobility of an iPad Air. Hence I think those devices are quite limited.

    A device you can take with you anywhere is already gained a certain level of limitless capabilities.

    More creative stuff is being done on the iPads to solve various business and non business needs everyday



    Actually, most Windows 8 devices are tablets

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  • Reply 118 of 146
    emesemes Posts: 239member
    Quote:

    Originally Posted by JeffDM View Post



    Can't even use it as a lap top device because of the flexy keyboard and kick stand.

    Erm, this is not at all true. Have you actually seen the ads? The new kickstand angle is wide enough for lap use and I've handled the keyboards my self and they're very stiff and rigid

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  • Reply 119 of 146
    jungmarkjungmark Posts: 6,928member
    bighype wrote: »
    Horrible ad. All these new ads are FORGETTABLE!
    Can you remember the last Apple iPhone ad? No, I can't either.
    These forgettable "feel good for 30 seconds" ads need to end.

    Yes I can. The "misunderstood" teen as where he was creating a holiday video.

    This commercial seems to establish that using iPad as a camera is no longer dorky.

    I don't know about that.
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  • Reply 120 of 146
    jeffdmjeffdm Posts: 12,954member
    emes wrote: »
    Erm, this is not at all true. Have you actually seen the ads? The new kickstand angle is wide enough for lap use and I've handled the keyboards my self and they're very stiff and rigid

    No, I have only seen the song and dance ads, and one other ad that still didn't show what the product did.

    I know someone that has one, and OK, maybe it will work on a lap, but that's a compromised situation.
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