You really should consider that he didn't talk about unreleased products. If there was a television in the works, that quote wouldn't have come up, as it would have violated one Apple's policy
He was being quoted for what he knew would be a posthumous book. Why would he lie. It was a warts and all description.
He was being quoted for what he knew would be a posthumous book. Why would he lie. It was a warts and all description.
makes one wonder exactly what is Eddy Cue working on? IMO the weakest part of Apple right now are primarily in his shop - maps, Siri, iCloud and Apple TV. Perhaps he has too much on his plate and some of it needs to get transitioned elsewhere.
I will ask again when hasn't Apple had hardware at WWDC? The fact is software is useless without hardware.
Well I don't know but I don't remember them unvailing any other hardware with iOS 7 or mavericks. But maybe I wasn't focused on mavericks, so sorry if I was wrong.
That's a prosumer device.
If so would you consider the 2006 Xserve as well?
A new product is a new product, just because you personally don't have a need for it doesn't lessen the fact that Apple launched it. It being whatever you are trying to discount.
The Mac Pro is a perfect example here, there is no way one can reasonably say it is not a new product. In many ways a market changing product.
We're really talking non-niche products.
No you are trying to deny reality in the face of an Apple that has effectively delivered many new products and features over the last couple of years.
Seriously consider the effort that has gone I to delivering new microprocessors. The "A" series has effectively put Apple at the forefront of modern portable devices development. Then we have Touch ID. Now some will say they are nothing but components in a larger device, but the point here is they effectively change the characteristics of the device and make it new and put it into a new category.
Let's face it today's modern iPhone is a hugely different product than the device first delivered a few years ago. It is much more than a cell phone or even what was considered to be a smart phone back then. Apple has steadily redefined the category.
Beyond hardware Apple has made great strides in services and software. Like it or not these are still products even if they are not physical. You might say that something like Siri is free, but it is still a product that was developed and delivered over time and recently.
So when it comes right down to it you don't know what you are talking about. Everything I've seen indicates that Apple has never been so productive.
It didn't really hurt sales which is the whole point of those events. To introduce things to the media to get them to drum up business to make sales.
I'm not sure where the rushed feelings come from. IPad is now a stable well selling product with strong sales. Could it use the likes of Touch ID, more RAM and other features - yes it could! The problem is it would have been rushing for Apple to include the likes of Touch ID when there wasn't the production capacity to support Touch ID on the iPad.
So while I can see Apple doing better with respect to RAM and SSD storage, I don't see a a reason to call the iPad rushed. Even in the context of the debut of the last model it got the focus it deserved considering it was a simple bump.
As for people's budgets, the only ones that would really be bothered are those that have to have the latest and greatest the moment it comes out. Most folks don't.
Exactly! Anybody with any sense and a little self control should realize that you don't need every new Apple device every year. In fact I personally try to go a couple of years or more between upgrades ( still rocking an iPhOne 4).
And those that do know the score so they know to save up for that big hit
Apparently some can't see beyond today. You also have those that never have paid off a credit card completely! Maybe what we need these days is a mandatory high school course that teaches the little kiddies how to manage their money. You would think that Math class would be good enough there but then again many are hopeless in that course of study.
Maybe what we need these days is a mandatory high school course that teaches the little kiddies how to manage their money.
That one doesn’t already exist is probably the source of a lot of these problems.
You would think that Math class would be good enough there but then again many are hopeless in that course of study.
I remember being taught how to properly write checks in… maybe 7th grade? I do not, however, remember being taught not to write checks that you cannot cash. That’s probably some of it.
I imagine the new Mac mini to be like the Mac Pro: Same concept of having the computer as a brain, but in silver and a smaller radius. A bit like a thermos flask. I'd have a maxed out Mac mini.
I am looking forward to the new flat look OSX. iOS7 looks stellar!
They've just introduced new MacBook Airs. Nice try.
I guess technically they're new products but they mostly fall under the no big deal category. Now if Apple announces a retina, fanless 12" Mac at WWDC, that would be a big deal.
I'm not sure where the rushed feelings come from. IPad is now a stable well selling product with strong sales. Could it use the likes of Touch ID, more RAM and other features - yes it could! The problem is it would have been rushing for Apple to include the likes of Touch ID when there wasn't the production capacity to support Touch ID on the iPad.
So while I can see Apple doing better with respect to RAM and SSD storage, I don't see a a reason to call the iPad rushed. Even in the context of the debut of the last model it got the focus it deserved considering it was a simple bump.
I think the iPad announcement last year was rushed and it didn't get the time it deserved. Apple added 64-bit to iPad...well don't just mention while reading off a spec slide, show us what that means in terms of what we can do with it, how it makes our experience of using the iPad better. Is there a section in the App Store where you can find apps that take advantage of the 64-bit processor? I love the "Your Verse" campaign. That's what Apple should be talking about when showing off new iPads.
He was being quoted for what he knew would be a posthumous book. Why would he lie. It was a warts and all description.
I never said he was lying. I said you took the wrong thing away from the reading, just like the hack tech writers that latched onto it. If they planned to release a television, he wouldn't have talked about it, especially when when projects are sometimes shelved. I do not think he would have broken the company's internal policies for the sake of his biography. Right now they make some money in the television area through the set box and associated content sales. If they were going to get into selling television hardware, they would look for a high price point in the technology. In Apple's case this would probably mean something like 4K screens as soon as they become viable as a volume television product in a desirable size.
Apple did the same thing with past displays in that they latched on when the prices were at their highest levels, then didn't reduce them as much over time as their competition. You can see that in both the older aluminum framed cinema displays and the 27". The 27" cinema display maintained the $1000 price point, yet added in the thunderbolt hub. Televisions have been consistently low margin devices with little differentiation for the past several years. I think if Apple is going to approach them, it will be at the next point of temporarily inflated pricing rather than through a higher price tier with existing technology. They tend to favor a somewhat high cost of entry with attention to aesthetics and added features to balance the perception of value. Even then the refresh and repurchasing cycle a television would be quite different from their other product lines, as people are not likely to buy a new television every year or two as they often do with phones. I think that also contributes to it being undesirable to enter the market at an unexciting time relative to the underlying hardware technology. Apple doesn't manufacture their own panels as most television manufacturers do, so they would want as much differentiation as possible relative to the set that potential customers already own.
That being said I still don't think he would have mentioned such a thing if they had a television under development at the time he spoke to his biographer. On the off chance that he did, if it was a matter of delays or something, that would have been stricken from the book prior to publishing.
Quote:
Originally Posted by Rogifan
I think the iPad announcement last year was rushed and it didn't get the time it deserved. Apple added 64-bit to iPad...well don't just mention while reading off a spec slide, show us what that means in terms of what we can do with it, how it makes our experience of using the iPad better. Is there a section in the App Store where you can find apps that take advantage of the 64-bit processor? I love the "Your Verse" campaign. That's what Apple should be talking about when showing off new iPads.
What does that matter aside from geek factor? We use a chip with larger registers. Look at this app. It's compiled to do something with the extra bits beyond filling them with extra 0s. It is absolutely irrelevant whether it makes explicit use of that unless something was lacking in performance or ability to efficiently address certain data sizes and precision values prior to that point. Beyond that it's marketing fluff.
So Tim's comment about new products "across 2014" is sounding more like new products in September and October...again.
Quote:
Originally Posted by asdasd
Both the iPhone and the iPad were early January announcements. So the SDK was released at WWDC. This year it's looking like the new products will be bigger phones.
Non-readers keep saying this, but... ...a bigger iPhone and a faster iPad will not be (the promised) new product "lines."
Quote:
Originally Posted by delreyjones
Patience, grasshopper. Good things come to those who wait. Everybody else can buy Samsung ;=)
Grasshoppers don't live four years....
Quote:
Originally Posted by sog35
MacPro
CarPlay
thats two right there
That's cool (altho' as noted below the MP is really more a 2013 product) (that will sell to less than1% of Apple customers), so cool if you have $5000 for a computer or own a Ferrari at the moment (are there other cars with CP actually available?).
Granted, though, CarPlay is a new product that will trickle down to we unwashed over time....
Quote:
Originally Posted by Rogifan
Haha you serious? Both of those products were announced last year. You can't call the nMP a new product for 2014 because shipping delays of a month or more made delivery spill in to 2014.
Quote:
Originally Posted by popnfresh
Yes, Tim Cook does need to put up, and soon. Apple hasn't released a new product line in almost four years under his leadership.
Apple's bottom line says otherwise, but on the other hand, MS's profits and even sales were great under Ballmer even as many key products, e.g., Win 8 and more, were disasters, leaving a big technological hole to climb out of...
Quote:
Originally Posted by TeaEarleGreyHot
It's a jungle out there, folks.
And when it gets real quiet in the jungle... watch out!
Apple is gonna spring something big! Maybe not at WWDC, but soon.
Gee haven't heard that "my Apple right or wrong" anthem for about 10 posts...
That's cool (altho' as noted below the MP is really more a 2013 product) (that will sell to less than1% of Apple customers), so cool if you have $5000 for a computer or own a Ferrari at the moment (are there other cars with CP actually available?).
Granted, though, CarPlay is a new product that will trickle down to we unwashed over time....
Quote:
Apple's bottom line says otherwise, but on the other hand, MS's profits and even sales were great under Ballmer even as many key products, e.g., Win 8 and more, were disasters, leaving a big technological hole to climb out of...
Gee haven't heard that "my Apple right or wrong" anthem for about 10 posts...
Still think a surprise is coming at WWDC. If you're Cook and tired of leaks, wouldn't you maybe allow for a leak that casts doubt that anything new is coming? I do know that design work is done on a new product line. I have no idea how long something takes to be announced after design, but surely not that long.
All it would take is to tell an influential blogger that the focus will be on OSX and not to expect anything else, right?
Not really. If there’s something to leak, how do you hide that? Contrast with the opposite: saying there is something but isn’t; with nothing to leak, nothing about it can leak.
Last year in a holiday memo to employees Cook said:
At some point Cook needs to put up or quit the tease. If all we get at WWDC is a redesigned OS X and iOS 8 with incremental updates that's not going to leave a lot of time to unveil these "big plans".
Apple times their product announcements as they see fit, when appropriate and ready not based on the expectations of Wall Street analysts and competitors eager for a glimpse at the next product they'll feverishly copy.
Comments
He was being quoted for what he knew would be a posthumous book. Why would he lie. It was a warts and all description.
The Mac Pro is a perfect example here, there is no way one can reasonably say it is not a new product. In many ways a market changing product.
No you are trying to deny reality in the face of an Apple that has effectively delivered many new products and features over the last couple of years.
Seriously consider the effort that has gone I to delivering new microprocessors. The "A" series has effectively put Apple at the forefront of modern portable devices development. Then we have Touch ID. Now some will say they are nothing but components in a larger device, but the point here is they effectively change the characteristics of the device and make it new and put it into a new category.
Let's face it today's modern iPhone is a hugely different product than the device first delivered a few years ago. It is much more than a cell phone or even what was considered to be a smart phone back then. Apple has steadily redefined the category.
Beyond hardware Apple has made great strides in services and software. Like it or not these are still products even if they are not physical. You might say that something like Siri is free, but it is still a product that was developed and delivered over time and recently.
So when it comes right down to it you don't know what you are talking about. Everything I've seen indicates that Apple has never been so productive.
So while I can see Apple doing better with respect to RAM and SSD storage, I don't see a a reason to call the iPad rushed. Even in the context of the debut of the last model it got the focus it deserved considering it was a simple bump. Exactly! Anybody with any sense and a little self control should realize that you don't need every new Apple device every year. In fact I personally try to go a couple of years or more between upgrades ( still rocking an iPhOne 4). Apparently some can't see beyond today. You also have those that never have paid off a credit card completely! Maybe what we need these days is a mandatory high school course that teaches the little kiddies how to manage their money. You would think that Math class would be good enough there but then again many are hopeless in that course of study.
That one doesn’t already exist is probably the source of a lot of these problems.
I remember being taught how to properly write checks in… maybe 7th grade? I do not, however, remember being taught not to write checks that you cannot cash. That’s probably some of it.
So Tim's comment about new products "across 2014" is sounding more like new products in September and October...again.
They've just introduced new MacBook Airs. Nice try.
A redesigned Mac mini would be awesome.
I imagine the new Mac mini to be like the Mac Pro: Same concept of having the computer as a brain, but in silver and a smaller radius. A bit like a thermos flask. I'd have a maxed out Mac mini.
I am looking forward to the new flat look OSX. iOS7 looks stellar!
Developers: "The App Store gold rush is over. We want a new device so we can get in early on the next gold rush."
Apple: "The App Store gold rush is over. Period."
I'd be very surprised if Apple ever releases dev kits for Apple TV or the (rumored) wrist-top.
I wouldn't be surprised if Apple continues cherry-picking Apple TV apps and does the same with the wrist-top.
Better to pick just a few quality brands to work with, then design and build apps for those brands.
He was being quoted for what he knew would be a posthumous book. Why would he lie. It was a warts and all description.
I never said he was lying. I said you took the wrong thing away from the reading, just like the hack tech writers that latched onto it. If they planned to release a television, he wouldn't have talked about it, especially when when projects are sometimes shelved. I do not think he would have broken the company's internal policies for the sake of his biography. Right now they make some money in the television area through the set box and associated content sales. If they were going to get into selling television hardware, they would look for a high price point in the technology. In Apple's case this would probably mean something like 4K screens as soon as they become viable as a volume television product in a desirable size.
Apple did the same thing with past displays in that they latched on when the prices were at their highest levels, then didn't reduce them as much over time as their competition. You can see that in both the older aluminum framed cinema displays and the 27". The 27" cinema display maintained the $1000 price point, yet added in the thunderbolt hub. Televisions have been consistently low margin devices with little differentiation for the past several years. I think if Apple is going to approach them, it will be at the next point of temporarily inflated pricing rather than through a higher price tier with existing technology. They tend to favor a somewhat high cost of entry with attention to aesthetics and added features to balance the perception of value. Even then the refresh and repurchasing cycle a television would be quite different from their other product lines, as people are not likely to buy a new television every year or two as they often do with phones. I think that also contributes to it being undesirable to enter the market at an unexciting time relative to the underlying hardware technology. Apple doesn't manufacture their own panels as most television manufacturers do, so they would want as much differentiation as possible relative to the set that potential customers already own.
That being said I still don't think he would have mentioned such a thing if they had a television under development at the time he spoke to his biographer. On the off chance that he did, if it was a matter of delays or something, that would have been stricken from the book prior to publishing.
I think the iPad announcement last year was rushed and it didn't get the time it deserved. Apple added 64-bit to iPad...well don't just mention while reading off a spec slide, show us what that means in terms of what we can do with it, how it makes our experience of using the iPad better. Is there a section in the App Store where you can find apps that take advantage of the 64-bit processor? I love the "Your Verse" campaign. That's what Apple should be talking about when showing off new iPads.
What does that matter aside from geek factor? We use a chip with larger registers. Look at this app. It's compiled to do something with the extra bits beyond filling them with extra 0s. It is absolutely irrelevant whether it makes explicit use of that unless something was lacking in performance or ability to efficiently address certain data sizes and precision values prior to that point. Beyond that it's marketing fluff.
So Tim's comment about new products "across 2014" is sounding more like new products in September and October...again.
Both the iPhone and the iPad were early January announcements. So the SDK was released at WWDC. This year it's looking like the new products will be bigger phones.
Non-readers keep saying this, but... ...a bigger iPhone and a faster iPad will not be (the promised) new product "lines."
Quote:Patience, grasshopper. Good things come to those who wait. Everybody else can buy Samsung ;=)
Grasshoppers don't live four years....
MacPro
CarPlay
thats two right there
That's cool (altho' as noted below the MP is really more a 2013 product) (that will sell to less than1% of Apple customers), so cool if you have $5000 for a computer or own a Ferrari at the moment (are there other cars with CP actually available?).
Granted, though, CarPlay is a new product that will trickle down to we unwashed over time....
Quote:
Haha you serious? Both of those products were announced last year. You can't call the nMP a new product for 2014 because shipping delays of a month or more made delivery spill in to 2014.
Yes, Tim Cook does need to put up, and soon. Apple hasn't released a new product line in almost four years under his leadership.
Apple's bottom line says otherwise, but on the other hand, MS's profits and even sales were great under Ballmer even as many key products, e.g., Win 8 and more, were disasters, leaving a big technological hole to climb out of...
It's a jungle out there, folks.
And when it gets real quiet in the jungle... watch out!
Apple is gonna spring something big! Maybe not at WWDC, but soon.
Gee haven't heard that "my Apple right or wrong" anthem for about 10 posts...
Grasshoppers don't live four years....
That's cool (altho' as noted below the MP is really more a 2013 product) (that will sell to less than1% of Apple customers), so cool if you have $5000 for a computer or own a Ferrari at the moment (are there other cars with CP actually available?).
Granted, though, CarPlay is a new product that will trickle down to we unwashed over time....
Quote:
Apple's bottom line says otherwise, but on the other hand, MS's profits and even sales were great under Ballmer even as many key products, e.g., Win 8 and more, were disasters, leaving a big technological hole to climb out of...
Gee haven't heard that "my Apple right or wrong" anthem for about 10 posts...
And your reason for being born was-?
Not sure how you could hide something with nothing, though.
Not really. If there’s something to leak, how do you hide that? Contrast with the opposite: saying there is something but isn’t; with nothing to leak, nothing about it can leak.
Last year in a holiday memo to employees Cook said:
At some point Cook needs to put up or quit the tease. If all we get at WWDC is a redesigned OS X and iOS 8 with incremental updates that's not going to leave a lot of time to unveil these "big plans".
Apple times their product announcements as they see fit, when appropriate and ready not based on the expectations of Wall Street analysts and competitors eager for a glimpse at the next product they'll feverishly copy.
Maybe people were expecting it because outside of CarPlay Apple hasn't announced anything new in the first 6 months of the year.
It'll be ready when it's ready.
http://www.imore.com/tim-cook-talks-about-new-product-categories-taking-time