New Samsung Galaxy S5 ad forced to cherry pick lines from lackluster reviews

Posted:
in iPhone edited May 2014
Samsung's latest Galaxy S5 ad creatively carved quotes from a series of independent product reviews on what appears to be an autopsy in search of healthy tissue.



The first quote to appear in the ad (above) is from Business Insider, which stated "the Samsung Galaxy S5 does a lot of things that Apple's latest iPhone can't do."

Lines from Steve Kovach's actual review didn't make the cut, such as: "Samsung's fingerprint sensor isn't as elegant as Apple's. It only works if you swipe your finger across the button, and you have to do so just right or you'll get an error message."

http://www.businessinsider.com/samsung-galaxy-s5-review-2014-4#!KuMzx


Kovach then added, "There's one feature that baffles me, though. Samsung added a heart rate monitor to the back of the phone, next to the camera flash. It syncs with S Health, a fitness tracking app that comes installed on the phone and measures your steps and other basic health stuff, and works by placing your finger on top of it for a few seconds. Samsung says it added the sensor so developers can create apps that use it, but I still don't see the point."

He also wrote, "Design snoots like me constantly criticize Samsung for making its premium devices out of cheap-feeling plastic versus metal or a denser material like the thick plastic used on Nokia's phones or the iPhone 5C. It's the same story with the Galaxy S5.

"The phone is covered in the same bendy plastic as before, but this time Samsung added a textured backing that makes the phone feel a little better when you hold it. The back cover doesn't look very good on the blue and gold versions of the Galaxy S5 (the gold version looks kind of like a Band-Aid), but I didn't really mind it on the black and white models."

Samsung cites Forbes, but not its product review

The next line from the ad, "Best Display Ever" is attributed to Forbes, but that line came from coverage of a DisplayMate display rating. "Any lead the Galaxy range did have has now gone" - Forbes

The site's actual review, written by Larry Magid, was titled "Galaxy S5 is Very Good But Not Amazing."

"I came away greatly impressed by the HTC One M8 following my hands-on review," Magid wrote, "and having now spent time with the black and white editions of Samsung's new Galaxy S5 I can confirm: any lead the Galaxy range did have has now gone."

Salvaging bits from the USA Today product review

Samsung similarly cited Ed Baig of USA Today as calling the Galaxy S5 "the first smartphone to boast a dedicated heart-rate monitor.""The fingerprint scanner doesn't work as well as the similar feature Apple has on the iPhone 5s" - USA Today

Baig's review added, "Aside from that heart-rate sensor, it doesn't break a lot of new ground. In other words if you have an S4 and are happy with it, there's no urge to upgrade."

In particular, the USA Today review noted "the fingerprint scanner doesn't work as well as the similar feature Apple has on the iPhone 5s," and stated that the Galaxy S5 "doesn't come close to measuring up to the premium feel" of even other Android competitors like the HTC One.

Cites Laptop first look, but not its more in-depth review

The ad cites Laptop as saying "we were most impressed with Samsung's new camera features." However, that's a line from the site's affiliated blog providing an initial first look, given before pricing information was even available.

In its actual review, written by Mark Spoonauer, the publication notes that the Galaxy S5's new Best Face feature "had trouble picking out one face in a group photo." On Samsung's Selective Focus, Spoonauer wrote, "we wish you could precisely select the focal point as you can with the HTC One M8."

Spoonauer also added that photos taken by iPhone 5s were "brighter overall" and produced "more detailed photos" compared to Samsung's "unnaturally bright but quite fuzzy" images (as it portrayed in a test shot, below).

http://www.laptopmag.com/review/smartphones/samsung-galaxy-s5-att.aspx

Samsung Ultra-Power-Saves a paragraph from The Guardian

Samsung's ad next takes a line from a review by Samuel Gibbs for The Guardian: "The Ultra Power Saving Mode is really impressive."

What it left behind was the rest of the paragraph, which adds, "though it does that by, in effect, transforming the phone into a glorified feature phone."

http://www.theguardian.com/technology/2014/apr/11/samsung-galaxy-s5-review-android


Gibbs also noted that "software is where Samsung has struggled the most. The company admitted that its software needed work and dedicated half of its research and development effort to improving it in November last year. Sadly, while the software is somewhat refined on the Galaxy S5 compared to its predecessor, it still has some way to go to match the quality or experience of its competitors like Google, Sony, HTC and Apple.

"Samsung calls its customisations to the standard Android experience 'TouchWiz,' and frankly they add clutter and confusion to the experience."

Cites New York Times, but not its official review

The next line from the ad, taken from an article comparing it to the HTC One, states, "but what really sealed the deal, so to speak, is the Galaxy S5's dust- and water-resistant design."

That deal didn't seem to be sealed too tightly, as that same piece also observed, "the Galaxy S5 looks much more conventional, even a bit bland, but it gets the job done and it's a lot easier to hang on to," and adds, "tor me, the Galaxy S5 won a war of attrition and either phone will make you happy in different ways. And with the LG G3 phone still around the corner, the true Android winner may still be circling our star system."

Samsung didn't pull any quotes from the review by New York Times writer Farhad Manjoo, who compared the Galaxy S5 to Apple's iPhone.

Manjoo wrote, "how does the Galaxy S5 compare to the iPhone 5S, Apple's six-month-old flagship device and the champion to beat? The answer: Not very well," adding, "by just about every major measure you'll care about, from speed to design to ease of use to the quality of its apps, Samsung's phone ranks behind iPhone, sometimes far behind.""By just about every major measure you'll care about, from speed to design to ease of use to the quality of its apps, Samsung's phone ranks behind iPhone, sometimes far behind" - Farhad Manjoo, NYT

He added, "the Galaxy S5's finger sensor is unusable. It has failed to recognize my finger just about every time I have tried it. It has been so terrible that the sensor feels more like a marketing gimmick than a legitimate feature. And it makes me wonder about Samsung's capacity to keep up with Apple's innovations."

Manjoo concluded, "but this year, Samsung couldn't keep up; as the speed-testing gurus at AnandTech showed, by just about every speed metric, the aging iPhone 5S beat the brand-new Galaxy S5."

Samsung skips CNET "skip" advice

The final line from the ad, taken from a CNET review by Jessica Dolcourt, states, "Samsung's Galaxy S5 excels at everything that matters."

However, Dolcourt also wrote that the Galaxy S5 is "only a small upgrade over the Galaxy S4," noting that "with the exception of a few nonessential hardware and software additions -- like the fingerprint scanner and novel heart-rate monitor -- and a few design tweaks, you're pretty much looking at the same phone Samsung released in 2013."

Her review concludes, "I would, however, skip the Galaxy S5 if you like metal covering your smartphone, if you don't need every feature under the sun, or if you prefer a cleaner version of Android. Also move along if you're on a budget -- in some regions, the Galaxy S5 costs significantly more than other premium handsets."
«1345

Comments

  • Reply 1 of 86
    whodawhoda Posts: 29member
    Man that phone is huge. I guess I'd better get used to it though, since it looks like Apple is going to make us upgrade to a giant screen.
  • Reply 2 of 86
    woochiferwoochifer Posts: 382member

    Well, here's something that Samsung didn't copy -- Apple doesn't care what bloggers and reviewers have to say.

  • Reply 3 of 86
    rogifanrogifan Posts: 10,669member
    Apple has real opportunity here. This phone is basically a dud (even though it probably will still sell very well). I hope Apple takes advantage.
  • Reply 4 of 86
    rogifanrogifan Posts: 10,669member
    woochifer wrote: »
    Well, here's something that Samsung didn't copy -- Apple doesn't care what bloggers and reviewers have to say.
    Um...

    https://ssl.apple.com/iphone/reviews/

    Maybe AI can research if Apple only picked out the good bits. :D
  • Reply 5 of 86
    dasanman69dasanman69 Posts: 13,001member
    They're even copying lackluster reviews now. :)
  • Reply 6 of 86
    moreckmoreck Posts: 187member
    Anyone that purchases an electronic item based on nothing but a commercial gets exactly what they deserve.
  • Reply 7 of 86
    jungmarkjungmark Posts: 6,870member
    rogifan wrote: »
    Um...

    https://ssl.apple.com/iphone/reviews/

    Maybe AI can research if Apple only picked out the good bits. :D

    I dont think Apple has used review quotes in its ads. I may be wrong.

    Not surprised by Sammy. Even shitty movies cherry pick good quotes.
  • Reply 8 of 86
    paxmanpaxman Posts: 4,670member
    Quote:
    Originally Posted by Rogifan View Post



    Apple has real opportunity here. This phone is basically a dud (even though it probably will still sell very well). I hope Apple takes advantage.

    Hmmm... "Hello, I'm Sammy", perhaps? (or, Andy?) It would be funny but I very much doubt Apple will stoop that low. 

  • Reply 9 of 86
    _rick_v__rick_v_ Posts: 142member
    Quote:

    Originally Posted by whoda View Post



    Man that phone is huge. I guess I'd better get used to it though, since it looks like Apple is going to make us upgrade to a giant screen.

     

    Just a small correction:

      Apple isn't going to make you upgrade.

  • Reply 10 of 86
    SpamSandwichSpamSandwich Posts: 33,408member
    Dilger has also chosen to cherry pick. The Business Insider review is titled, "Samsung's New Galaxy S5 Phone Is One Of The Best". Failure to make note of that fact, once again cements Dilger's status as polemical fanboy.

    At least present the whole story, DED. It's pitiful...and I [B]hate[/B] Samsung! I have a long anti-Samsung history!
  • Reply 11 of 86
    disturbiadisturbia Posts: 563member
    Just wanted to say: Thank You Daniel & Team ... :)

    Your hard work here is much appreciated. Great and very informative article as always.

    To everyone else, please share these articles however you can. Let the world know ...
  • Reply 12 of 86
    sflocalsflocal Posts: 5,737member

    Samsung has zero ethics, but this goes to a whole new level of bottom-feeding.  Someone... anyone... needs to put out a full-page advertisement in all the newspapers and magazines and print DED's article in it verbatim.



    There is nothing, and I mean NOTHING the fandroids and iHaters can say to hide this shameful behavior and them defending such a corrupt company.  It just reeks.



    Great sleuthing DED.  Honestly, Apple should hire you as an expert witness for their trials.  I'd pay good money to sit in that courtroom to watch to watch you scorch Samscum's attorneys if they're stupid enough to put you on the stand.

  • Reply 13 of 86
    apple ][apple ][ Posts: 9,233member

    What a pathetic phone.

  • Reply 14 of 86
    froodfrood Posts: 771member
    The S5 is a ho-hum upgrade to the S4. Samsung kind of said 'Gee, S4 sales have slowed down, lets just release whatever we have as the S5 and that will bump sales!' No cigar. Not a terrible phone though, I actually like the concept of the ultra power saving mode. Touchwiz is junk and only a detriment to their product. Five percent of it is actually okay, but it doesn't make up for the 95% that isn't. At least users are free to switch and not forced to use some of the apps they don't like, but let users actually delete them.

    If Android can't find a way to limit manufacturers from adding crap, followed by the individual carriers piling on another scoop of crap on top of it- the iPhone 6 is going to eat their lunch even *more* than it is already going to.
  • Reply 15 of 86
    rs9rs9 Posts: 68member

    It's in their DNA; their bread and butter is to make the consumer  believe they are getting a good product.   Once must remember Samsungs Mission Statement includes...."There's a sucker born every minute"

  • Reply 16 of 86
    jungmarkjungmark Posts: 6,870member
    paxman wrote: »
    Hmmm... "Hello, I'm Sammy", perhaps? (or, Andy?) It would be funny but I very much doubt Apple will stoop that low. 

    Especially if they use fun house mirrors to represent Sammy.
  • Reply 17 of 86
    512ke512ke Posts: 782member

    All of Samsung's stuff to me just feels like, this is what Samsung wants me to care about, as opposed to... this is why I care about.    This is what other people think about their phones, as opposed to... this is what I think.

     

    Like, if you have a waterproof phone, show the phone at a party falling into the pool (Samsung can rehire all those young people they paid in that commercial to pretend like they don't actually use iPhones in real life).

     

    If it's a heartrate monitor, show somebody working out and make it about that, graphing it, convincing people they really need that feature.

     

    Because my overall impression seeing this is, oh Business Insider likes it.  Business Insider?  Like the average person cares at all about the opinion of Business Insider?  

     

    "The best smart phone on the planet"

    My Mom

     

    "Miles ahead of the iPhone in every way"

    Business Insider Staff Members

     

    Not very compelling!

  • Reply 18 of 86
    constable odoconstable odo Posts: 1,041member

    I'm willing to bet Samsung is selling a heck of a lot of Galaxy S5 units.  I've seen the pricing and I'm sure people think its an absolute bargain for $99 or BOGO.  Samsung is going to definitely increase market share and will be boasting about how many Galaxy S5 units were sold.  $99 for a brand new flagship smartphone is unheard of in such a short time.  Samsung is practically giving the S5 away and yet Apple is going to try to increase the price of the iPhone 6.  How strange is that?  I don't see how most consumers could resist getting a S5 for $99.  It's just insane.

  • Reply 19 of 86
    solipsismxsolipsismx Posts: 19,566member
    jungmark wrote: »
    I dont think Apple has used review quotes in its ads. I may be wrong.

    Not surprised by Sammy. Even shitty movies cherry pick good quotes.

    Aren't all such quotes cheery picked? I see nothing wrong unless Samsung took:

    "The fingerprint scanner doesn't work as well as the similar feature Apple has on the iPhone 5s" - USA Today

    And made it into:

    "The fingerprint scanner does […] work as well as the similar feature Apple has on the iPhone 5s" - USA Today
  • Reply 20 of 86
    zoffdinozoffdino Posts: 192member
    [QUOTE]The company admitted that its software needed work and dedicated half of its research and development effort to improving it in November last year. Sadly, while the software is somewhat refined on the Galaxy S5 compared to its predecessor, it still has some way to go to match the quality or experience of its competitors like Google, Sony, HTC and Apple.[/QUOTE]

    Ah, now Samdung has realized that doing true R&D is hard. What is has been doing all along was stealing from Apple. When Apple goes with exclusive IP like AuthenTec, Samdung has no way to copy that so they pile a shit load of feature on to their flag ship phone and call it a day. Like a shit sandwich. Only at Samdung.
Sign In or Register to comment.