The price tag is high. There's no doubt about that. But this deal can't be worse than Google buying Motorola for $12.5 billion and selling the company for $2.9 billion and barely breaking even on the deal in the process.
The story is all deeper. Companies don't spend a billion dollars without putting some thought into it. The "layers" here are the most interesting thing. You've got a urban music luminary, an influential exec and a young but solid core team that is currently curating music well. The real question is what Beats Electronics has in the pipeline whether it be software, hardware or just great ideas that meshed well with Apple.
I wholeheartedly agree with this.
It's funny how we all think we know better than Apple at what they should be doing, etc., when we really don't know what it is that they're planning.
1 vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion.
Why don't you think it's music?
You may wish to check your quoted definition again: "...such a way as to produce beauty of form, harmony, and expression of emotion."
Rap and hip-hop fulfill none of the above criteria, of course.
But the best of all is when some benighted person screams "racist" and forgets that virtually every rap or hip-hop MTV videoclip out there shows zero white people (even though white Bentleys are commonplace)...go figure.
edit: I just checked 5 other countries and the iPhone 5S comes with PodPhones. Assuming I did the countries code right I checked: Spain, UK, Australia, Brazil, and Czech Republic..
You're absolutely right - I don't know what the heck he is talking about.
1. Beats is a global phenomenon with over 60% of the premium headphone market.
2. People from all walks of life young and old choose to enjoy and have fun with Beats headphones.
3. From John Doe on the NYC Subway to lots of multi millionaires, athletes choose Beats headphones.
4. Beats is similar to Apple in many ways and Apple will most likely buy Beats for $3.2B, so get with the program.
5. ...
5. Apple taking a page out of Samsung's playbook and trying to buy "cool".
If you think Beats and Apple are similar you're basically saying Apple makes overpriced crap that only sells because of design/marketing/hype. So maybe then we need to add a number 6...
6. Tim Cook is signaling to the world that Apple is no longer a technology company, they are a fashion company. They're not concerned about making the best products but selling fashionable, trendy items they can make a lot of money off of.
Of course I'm still hopeful this doesn't happen, or if it does it's because of something none of us are seeing. Sure people want to see Apple get into new product categories but I don't think overpriced headphones worn by celebrities was on the top of their list. If Apple has to spend $3B to buy some cool then the company is in some serious trouble.
5. Apple taking a page out of Samsung's playbook and trying to buy "cool".
If you think Beats and Apple are similar you're basically saying Apple makes overpriced crap that only sells because of design/marketing/hype. So maybe then we need to add a number 6...
6. Tim Cook is signaling to the world that Apple is no longer a technology company, they are a fashion company. They're not concerned about making the best products but selling fashionable, trendy items they can make a lot of money off of.
Of course I'm still hopeful this doesn't happen, or if it does it's because of something none of us are seeing. Sure people want to see Apple get into new product categories but I don't think overpriced headphones worn by celebrities was on the top of their list. If Apple has to spend $3B to buy some cool then the company is in some serious trouble.
The mere fact that Apple feels the need to buy Beats in order to look "cool" (even though Apple itself has been the epitome of "cool" for the last 40 years) shows how off-the-mark Cook is on that moronic purchase.
The mere fact that Apple feels the need to buy Beats in order to look "cool" (even though Apple itself has been the epitome of "cool" for the last 40 years) shows how off-the-mark Cook is on that moronic purchase.
And why I'm hoping its something else and not the "cool" factor. But I'm struggling to see what that something else is. Because there doesn't seem to be much outside of the celebrity endorsed overpriced headphones. I can't believe Jimmy Iovine and his connections within the music industry are worth $3B.
You may wish to check your quoted definition again: "...such a way as to produce beauty of form, harmony, and expression of emotion."
Rap and hip-hop fulfill none of the above criteria, of course.
There are those that don't think Schoenberg's work is music either. It certainly doesn't fit that definition. I would assume you are one of them? I don't like his work nor rap but I'd hesitate to claim to be able to define what is or isn't music based upon my personal taste.
And why I'm hoping its something else and not the "cool" factor. But I'm struggling to see what that something else is. Because there doesn't seem to be much outside of the celebrity endorsed overpriced headphones. I can't believe Jimmy Iovine and his connections within the music industry are worth $3B.
I am also struggling to see anything else apart from the "Miley Cyrus uses it" bit. Streaming service? Gimme a break and buy Spotify instead.
I am also struggling to see anything else apart from the "Miley Cyrus uses it" bit. Streaming service? Gimme a break and buy Spotify instead.
I am not saying this to you alone, but to all those stating Apple should not have purchased Beats:
Has it occurred to all those who 'know this was a bad move' that the team running what is possibly the world's most successful company ever, might know more than you about why the bought Beats? I'd be inclined to wait a little while before potentially committing yourself to Dvorakian level embarrassment in the annals of on-line history.
And why I'm hoping its something else and not the "cool" factor. But I'm struggling to see what that something else is. Because there doesn't seem to be much outside of the celebrity endorsed overpriced headphones. I can't believe Jimmy Iovine and his connections within the music industry are worth $3B.
Many on line commentators are starting to wonder if there are Beat products we don't know about yet and tie-ins with Apple's new products we don't know about yet ... which all seems to come down to there is a lot about all of this we don't know about yet ...
You may wish to check your quoted definition again: "...such a way as to produce beauty of form, harmony, and expression of emotion."
Rap and hip-hop fulfill none of the above criteria, of course.
But the best of all is when some benighted person screams "racist" and forgets that virtually every rap or hip-hop MTV videoclip out there shows zero white people (even though white Bentleys are commonplace)...go figure.
Your comments are closed minded and prejudiced. Music is a continuously changing art form. Art by its very nature is expressive. You may not appreciate an artist's work but that doesn't mean it is not art.
Some people attribute the first rap song to actually play on the radio to a white female. Check out Rapture by Blondie
Also, I believe you mentioned you have a connection to Brasil so you might relate to this artist:
Emicida, especially the track: Outras Palavras.
www.youtube.com/watch?v=rLnqjUkJ7N0
It has a solid mix of traditional Brasillian jazz and American style rap. Emicida was recently featured on NPR (National Public Radio) in the States.
If rumours are true, Apple is paying 2x 2013 revenues for Beats. The armchair quarterbacking going on here is hilarious, especially since we don't know all the details yet.
Comments
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The story is all deeper. Companies don't spend a billion dollars without putting some thought into it. The "layers" here are the most interesting thing. You've got a urban music luminary, an influential exec and a young but solid core team that is currently curating music well. The real question is what Beats Electronics has in the pipeline whether it be software, hardware or just great ideas that meshed well with Apple.
I wholeheartedly agree with this.
It's funny how we all think we know better than Apple at what they should be doing, etc., when we really don't know what it is that they're planning.
That's a very ignorant statement.
noun
1 vocal or instrumental sounds (or both) combined in such a way as to produce beauty of form, harmony, and expression of emotion.
Why don't you think it's music?
You may wish to check your quoted definition again: "...such a way as to produce beauty of form, harmony, and expression of emotion."
Rap and hip-hop fulfill none of the above criteria, of course.
But the best of all is when some benighted person screams "racist" and forgets that virtually every rap or hip-hop MTV videoclip out there shows zero white people (even though white Bentleys are commonplace)...go figure.
I have no idea if it's only a US thing…
edit: I just checked 5 other countries and the iPhone 5S comes with PodPhones. Assuming I did the countries code right I checked: Spain, UK, Australia, Brazil, and Czech Republic..
You're absolutely right - I don't know what the heck he is talking about.
deleted
If you think Beats and Apple are similar you're basically saying Apple makes overpriced crap that only sells because of design/marketing/hype. So maybe then we need to add a number 6...
6. Tim Cook is signaling to the world that Apple is no longer a technology company, they are a fashion company. They're not concerned about making the best products but selling fashionable, trendy items they can make a lot of money off of.
Of course I'm still hopeful this doesn't happen, or if it does it's because of something none of us are seeing. Sure people want to see Apple get into new product categories but I don't think overpriced headphones worn by celebrities was on the top of their list. If Apple has to spend $3B to buy some cool then the company is in some serious trouble.
Shut up and go away.
5. Apple taking a page out of Samsung's playbook and trying to buy "cool".
If you think Beats and Apple are similar you're basically saying Apple makes overpriced crap that only sells because of design/marketing/hype. So maybe then we need to add a number 6...
6. Tim Cook is signaling to the world that Apple is no longer a technology company, they are a fashion company. They're not concerned about making the best products but selling fashionable, trendy items they can make a lot of money off of.
Of course I'm still hopeful this doesn't happen, or if it does it's because of something none of us are seeing. Sure people want to see Apple get into new product categories but I don't think overpriced headphones worn by celebrities was on the top of their list. If Apple has to spend $3B to buy some cool then the company is in some serious trouble.
The mere fact that Apple feels the need to buy Beats in order to look "cool" (even though Apple itself has been the epitome of "cool" for the last 40 years) shows how off-the-mark Cook is on that moronic purchase.
There are those that don't think Schoenberg's work is music either. It certainly doesn't fit that definition. I would assume you are one of them? I don't like his work nor rap but I'd hesitate to claim to be able to define what is or isn't music based upon my personal taste.
And why I'm hoping its something else and not the "cool" factor. But I'm struggling to see what that something else is. Because there doesn't seem to be much outside of the celebrity endorsed overpriced headphones. I can't believe Jimmy Iovine and his connections within the music industry are worth $3B.
I am also struggling to see anything else apart from the "Miley Cyrus uses it" bit. Streaming service? Gimme a break and buy Spotify instead.
I am not saying this to you alone, but to all those stating Apple should not have purchased Beats:
Has it occurred to all those who 'know this was a bad move' that the team running what is possibly the world's most successful company ever, might know more than you about why the bought Beats? I'd be inclined to wait a little while before potentially committing yourself to Dvorakian level embarrassment in the annals of on-line history.
Many on line commentators are starting to wonder if there are Beat products we don't know about yet and tie-ins with Apple's new products we don't know about yet ... which all seems to come down to there is a lot about all of this we don't know about yet ...
You may wish to check your quoted definition again: "...such a way as to produce beauty of form, harmony, and expression of emotion."
Rap and hip-hop fulfill none of the above criteria, of course.
But the best of all is when some benighted person screams "racist" and forgets that virtually every rap or hip-hop MTV videoclip out there shows zero white people (even though white Bentleys are commonplace)...go figure.
Your comments are closed minded and prejudiced. Music is a continuously changing art form. Art by its very nature is expressive. You may not appreciate an artist's work but that doesn't mean it is not art.
Some people attribute the first rap song to actually play on the radio to a white female. Check out Rapture by Blondie
Also, I believe you mentioned you have a connection to Brasil so you might relate to this artist:
Emicida, especially the track: Outras Palavras.
www.youtube.com/watch?v=rLnqjUkJ7N0
It has a solid mix of traditional Brasillian jazz and American style rap. Emicida was recently featured on NPR (National Public Radio) in the States.
This tweet pretty much says it all. Sigh. My guess is within a year Phil Schiller will no longer be running marketing.
This tweet pretty much says it all. Sigh. My guess is within a year Phil Schiller will no longer be running marketing.
OMG. You're a Samsung Android fan. That explains it all. lol
If you think Apple is making a mistake buying Beats they you should be happy.
But then you have to go back to Google buying Nest.