1) The same kind of stupid logic that has led to affirmative action and "equality" in videoclips in the first place - thanks for agreeing with me, then.
2) We should all be colorblind - but that's not what rap/hip-hop clips show, of course - it's almost as if an acute inferiority complex makes them seek vengeance against the "domination" of whites.
1) Where did I agree with your racist comments? Let me remind you had an issue with rappers in Bantleys if they are white!
2) Really? There are no "white people" in videos? How would you know since you don't think it's even music.
I always love it when people with this US mindset of "if you are successful in business you are good to have" try to justify taking on board individuals like Iovine and "Dre" (whatever his real name is) - Mr Browett was also very "successful" bank account-wise; yet he proved to be a total failure for the Apple Retail experience. It's almost as if Calvinism is the ruling principle in everything that takes place in the US.
So please stop assuming that if someone strikes it rich that someone is the best for a given company - we're talking here about paying 3 billion USD for a mediocre headphone maker whose cool factor is way, way, way below that of Apple itself (well, at least until Cook took the helm). So unless their streaming service is TRULY superior to any other, there is little reason in paying that much for a bunch of cans.
And yes: as a Brazilian I can easily point you to great stuff such as MPB, Bossa Nova, traditional country music, Bebel Gilberto, Tom Jobim, some of the best lounge music in the world and so on - but Emicida is not, in my view, part of that group. While respecting him as an individual, I can almost assure you that US/European showbiz probably likes him for the "protest" or "socially-aware" content of his productions; after all, that's what rap/hip-hop are: expressions of protest through non-melodical spoken word and pre-recorded background samples...until they become too rich to continue "singing" about slums and ghettos, of course.
The post stating Jimmy and Dre are good businessmen are not stating that is the reason Apple should embrace them. They were stating that to rebut comments that they are morons as posted by many here.
Tim has been at the helm a long time and even during the last few years of Steve's life. He has steered Apple to what it is today, you need to research the history a bit more before making such sweeping and erroneous statements.
Streaming Music, Headphones etc., may yet prove not be what's going on here. Those things may all play a part but there may well be other reasons no one here knows about behind this move.
Apple as a company is changing and venturing into new fields where certain products can be delegated to Beats and others...
Everything that Beats does now fits nicely into Apple, nothing will go unused.
Here is how I see Beats integrating with Apple while retaining the Beats brand.
1. The Beats Music contracts are probably very good and will enhance iTunes. This alone can pay for this whole deal over time.
2. Beats headphones and earphones will augment Apple's existing offerings under the Beats brand.
3. Beats speakers can be updated with iOS and AirPlay for an enhanced feature set under the Beats brand. (Sold with Macs and iProducts)
4. Beats Audio can also be added to Macs, iPhones, iPod, AppleTVs etc...
5. Beats Audio will also integrate very nicely with CarPlay to offer a whole end to end package under the Beats brand. Car makers are probably asking for this already, Beats is very small in this field now but CarPlay and Apple muscle can propel it to new heights.
CarPlay under the Beats brand would be huge for Apple.
It sounds like sour grapes to me when someone can be a self-made millionaire, not even considering the hundreds of millions Dre has made, and yet be called stupid. To me it sounds very similar to the pseudo-sciences that either arose or were adopted in this country to explain why the negro was designed by God to be a servant of the master race. Those comments usually seem to be followed by claims that he was selflessly looking out for their best interests by keeping them in their place.
I honestly don't get why our knowledge of science hasn't put an end to this silly notion of race.
As a relative newcomer to the the USA, now 25 years, I am, on a daily basis, shocked at the lack of knowledge in the sciences and level of racism in so many of the population (I suppose ignorance would encompass both of those attributes) in this otherwise wonderful country.
Apple as a company is changing and venturing into new fields where certain products will be delegated to Beats and others...
Everything that Beats does now fits nicely into Apple, nothing will go unused.
Here is how I see Beats integrating with Apple while retaining the Beats brand.
1. The Beats Music contracts are probably very good and will enhance iTunes. This alone can pay for this whole deal over time.
2. Beats headphones and earphones will augment Apple's existing offerings under the Beats brand.
3. Beats speakers will will be updated with iOS and AirPlay for an enhanced feature set under the Beats brand. (Sold with Macs and iProducts) 4. Beats Audio can also be added Macs, iPhones, iPod, AppleTVs etc... 5. <span style="line-height:1.4em;">Beats Audio will integrate very nicely with CarPlay to offer a whole end to end package under the Beats brand. </span>
Car makers are probably asking for this already, Beats is very small in this field now but CarPlay and Apple muscle can propel it to new heights.
Still struggling after three days and how many posts of mental/emotional handwringing?
Watch the Jimmy Iovine interview with Walt Mossberg again and listen carefully. If you don't see the workings of a mind that understands media culture at the highest level—and one with 40 years experience at the front lines of generational change,—if you don't see that then you are showing yourself again to be incapable of rational thought. I say "again" because of your usual MO here: doubt and worry where there should be analysis.
Iovine gives you plenty of material to work on with his doctrine of "the next song" and "the new kid out there." The guy is way smarter than the industry he's in, and it's no surprise that he and Dre have the most iconic headphones out there for that kid, despite the fact that the hardware needs improvement. Apple is acquiring the future wearable audio industry, not just the cool, for a mere 3.2 B, along with the curated sound track.
Edit: to be fair, I should say "incapable of rational thought at times," because of course you aren't always so mired in negativity as you have been over this deal. Studies done on conservatives show their brains are wired to reject the novel and unfamiliar because of connections to the amygdalas, which tend to be larger. My experience has been that they eventually come around to new ideas.
I watched that video; doesn't change my opinion. Maybe if Iovine comes on full time and runs iTunes (Eddy Cue is obviously struggling to get a Spotify competitor or something even better off the ground) it will make more sense. But if he's just hired to be a special advisor to Tim Cook I don't get it.
Also I don't see anything novel or unconventional about this. I agree with Ben Bajarin who said on his latest podcast that music seems so last decade. It almost seems as if Apple is looking backwards to when iPods and those silhouette ads were all the rage and trying to get some of that coolness back. The biggest negative stereotype about Apple (and one that I DO NOT share) is that it's all style and no substance; that people buy Apple products because of slick design/marketing/packaging not because the product is superior. That is the epitome of Beats. Iovine may be one of the most brilliant men in the entertainment industry but Beats success so far is purely style over substance. Is that what Apple wants to be associated with?
Are you a creative? I am definitely not! In one way creativity is like porn -- I can't define it, but I know it when I see it (or hear it in this case).
Entertainment, including the music industry, is a $ multi-bilion marketplace -- and I suspect it will continue to grow.
Not being creative, I am interested in the thought, decision-making, and decision-influencing processes of those who are creative -- especially (but not limited to) those creatives who bring about something I enjoy. Whew, that's hard to get out.
Have you ever watched American Idol? We watch it -- and it appeals, in different ways, to the 3 generations in our household.
I'd say I like, maybe, half of the songs presented on AI (the other AI). What interests me most is how the raw talent is groomed, mentored, advised, etc. to cause each individual talent to give the best performance they can -- and provide that talent with the maximum potential to win/succeed at what they're about!
This year, AI has 3 Judges, Keith Urban, J-Lo and Harry Connick, Jr. -- each is an accomplished performer/musician/artist in their own right. These 3 critique each talent after each performance -- telling them where the went wrong (or right), why and what they should about it.
These critiques are most interesting to me as they reveal some of the creative thought processes from the 3 different perspectives of the judges. The judges frequently disagree with each other (and my vocal opinion) -- but, it is a revealing process.
In addition to the judges, AI provides mentors who provide deeper, proactive guidance to the talent through the many weeks of the contest.
It is amazing to see the talentgrow and bloom week after week -- as a result of the thought, decision-making, and decision-influencing processes of creative judges and mentors. Whew (I did it again).
Jimmy Iovine was a mentor on AI for a couple of seasons --I didn't know who he was, when he first appeared (I'm an out-of-touch Old Fart).
Watching Jimmy, it is obvious that he has the chops -- experience, creativity, successes (and failures) -- and the management/communication/marketing skills to influence those inside or outside the music industry -- creative or not.
I've been watching Apple for 36 plus years ... In that time I have seen only one other creative with a similar package who was hired by Apple.
Likely, my opinion will piss a lot of people off -- but that other Apple hire was Steve Jobs 2!
As a relative newcomer to the the USA, now 25 years, I am, on a daily basis, shocked at the lack of knowledge in the sciences and level of racism in so many of the population (I suppose ignorance would encompass both of those attributes) in this otherwise wonderful country.
You do live in Florida which is an unusual state because it's has immigrants who are more familiar with their previous country's culture and oft come from impoverished beginnings, retirees who are stuck in their ways and in their mind may think they are being polite and respectable but using long outmoded terminology, and Southerners who may have a rich history of being poor and angry over what the Yanks did to them.
I grew up not far from where you live. I mean, if I still lived there we should share the same Apple Store. I found it very difficult to be surrounded by so much ignorance and unfounded hate. At least when it happens here I can shut my browser window.
I am shocked that it's 2014, decades since it was formed from its origins in funk, soul, and other sources, that there are people that still claim that rap isn't music. Your losses. You're all missing out on a wonderfully imaginative form of self expression and creative musical sounds.
I think this is the best song off the best album of the 21st century, bar none, and I say that as someone that thinks Kanye is a grade-A tool.
Like that video -- kinda' a modern day Wizard Of Oz lead in to fantastic graphics!
I have similar feelings about Kanye -- but here is a preso that I really like:
As a relative newcomer to the the USA, now 25 years, I am, on a daily basis, shocked at the lack of knowledge in the sciences and level of racism in so many of the population (I suppose ignorance would encompass both of those attributes) in this otherwise wonderful country.
You should check out a book title “Guns, Germs, and Steel” by Jared Diamond. Diamond is a professor of geography and won the Pultizer prize for his work. Basically it boils down to the shear luck of the draw as to why white Western culture came to dominate the planet. Diamond carefully draws a connection between geography, climate, local plants and adaptation. No superior race, no genetic differences, nothing but pure chance. There are no racial divisions, no such thing as different human races actually.
I have similar feelings about Kanye -- but here is a preso that I really like:
[music video]
Another great song and I hope that I will still be finding and liking new music when I reach your age. My parents still listen to the same music they had up until their first kid. Stuck in time. The only advancement in music is I took all the tracks from the 2 artists and 4 albums they each loved and put them on a CD as MP3s so it could remain stuck in their car's CD player.
I love the build up on this song. I often listen to it as I warm up before a workout/run.
You do live in Florida which is an unusual state because it's has immigrants who are more familiar with their previous country's culture and oft come from impoverished beginnings, retirees who are stuck in their ways and in their mind may think they are being polite and respectable but using long outmoded terminology, and Southerners who may have a rich history of being poor and angry over what the Yanks did to them.
I grew up not far from where you live. I mean, if I still lived there we should share the same Apple Store. I found it very difficult to be surrounded by so much ignorance and unfounded hate. At least when it happens here I can shut my browser window.
I lived and had a company near Boston for a few years, and I agree the culture shock I have here didn't occur there. I miss Boston, just not the winters. That said Florida (Sarasota to be specific) seems like a sea of intellectual tranquility compared to the feeling I get visiting the States directly north of us!
Beats is style over substance. That's not a scenario I'm imagining. If Apple wants to be associated with that, then fine. I just don't think its a good idea.
Watch the interview again, 'cause you missed the main point about the headphones. Iovine is saying that the weakest, deadest link in the MP3 platform was the little white earbuds.
For the kids we have now!
You and all the audiophiles in the world can't change the nervous system requirements of the urbanized global young which needs the bass and the beat (get it?) in their soundtrack to be there in front, not buried somewhere deep in the back the way literate Europoids prefer it.
Apple may offer a second model of headphone that has a "respectable," more balanced spectrum, but you have to get over the style vs. substance meme here. It's about the planetary drumbeat vs. those little white earbuds that keep you from joining the tribe.
It is fascinating to follow your train of thought. You imagine a scenario and what scenario follows that scenario and get upset at the outcome you imagine for the resulting scenario ....
Beats is style over substance. That's not a scenario I'm imagining. If Apple wants to be associated with that, then fine. I just don't think its a good idea.
I disagree! Beats is a proven brand/company with both style and substance. You or I may not like the style of Beats earphones -- but they are profitable, growing and have 60% of the marketplace -- that, and the people/company that brought it about, is pretty substantive, IMO!
Watch the interview again, 'cause you missed the main point about the headphones. Iovine is saying that the weakest, deadest link in the MP3 platform was the little white earbuds.
For the kids we have now!
You and all the audiophiles in the world can't change the nervous system requirements of the urbanized global young which needs the bass and the beat (get it?) in their soundtrack to be there in front, not buried somewhere deep in the back the way literate Europoids prefer it.
Apple may offer a second model of headphone that has a "respectable," more balanced spectrum, but you have to get over the style vs. substance meme here. It's about the planetary drumbeat vs. those little white earbuds that keep you from joining the tribe.
Right ... plus as I have said several times earlier ... the hearing of people of different ages very often have dramatically different frequency responses. Headphones that sound great for a 16 year old might well sound atrocious to a 50 year old and vice versa.
You should check out a book title “Guns, Germs, and Steel” by Jared Diamond. Diamond is a professor of geography and won the Pultizer prize for his work. Basically it boils down to the shear luck of the draw as to why white Western culture came to dominate the planet. Diamond carefully draws a connection between geography, climate, local plants and adaptation. No superior race, no genetic differences, nothing but pure chance. There are no racial divisions, no such thing as different human races actually.
1) I don't recall him saying it was luck of the draw, as much as saying the constant intermingling of Europeans with each other, as well as W. Asia and N. Africa that allowed Europeans to build natural defenses against disease. I have no time to read it again but the complete video is on YouTube. Perhaps I'll watch that this afternoon and hopefully it's not too abridged.
[VIDEO]
(Can't locate a source better than 360p)
2) I think you misspoke when you said there are no genetic differences. Each child is genetically different from each parent.
Comments
1) Where did I agree with your racist comments? Let me remind you had an issue with rappers in Bantleys if they are white!
2) Really? There are no "white people" in videos? How would you know since you don't think it's even music.
[VIDEO]
The post stating Jimmy and Dre are good businessmen are not stating that is the reason Apple should embrace them. They were stating that to rebut comments that they are morons as posted by many here.
Tim has been at the helm a long time and even during the last few years of Steve's life. He has steered Apple to what it is today, you need to research the history a bit more before making such sweeping and erroneous statements.
Streaming Music, Headphones etc., may yet prove not be what's going on here. Those things may all play a part but there may well be other reasons no one here knows about behind this move.
Apple as a company is changing and venturing into new fields where certain products can be delegated to Beats and others...
Everything that Beats does now fits nicely into Apple, nothing will go unused.
Here is how I see Beats integrating with Apple while retaining the Beats brand.
1. The Beats Music contracts are probably very good and will enhance iTunes. This alone can pay for this whole deal over time.
2. Beats headphones and earphones will augment Apple's existing offerings under the Beats brand.
3. Beats speakers can be updated with iOS and AirPlay for an enhanced feature set under the Beats brand. (Sold with Macs and iProducts)
4. Beats Audio can also be added to Macs, iPhones, iPod, AppleTVs etc...
5. Beats Audio will also integrate very nicely with CarPlay to offer a whole end to end package under the Beats brand. Car makers are probably asking for this already, Beats is very small in this field now but CarPlay and Apple muscle can propel it to new heights.
CarPlay under the Beats brand would be huge for Apple.
As a relative newcomer to the the USA, now 25 years, I am, on a daily basis, shocked at the lack of knowledge in the sciences and level of racism in so many of the population (I suppose ignorance would encompass both of those attributes) in this otherwise wonderful country.
... and the Beat goes on ... They need to hire Cher quickly!
Are you a creative? I am definitely not! In one way creativity is like porn -- I can't define it, but I know it when I see it (or hear it in this case).
Entertainment, including the music industry, is a $ multi-bilion marketplace -- and I suspect it will continue to grow.
Not being creative, I am interested in the thought, decision-making, and decision-influencing processes of those who are creative -- especially (but not limited to) those creatives who bring about something I enjoy. Whew, that's hard to get out.
Have you ever watched American Idol? We watch it -- and it appeals, in different ways, to the 3 generations in our household.
I'd say I like, maybe, half of the songs presented on AI (the other AI). What interests me most is how the raw talent is groomed, mentored, advised, etc. to cause each individual talent to give the best performance they can -- and provide that talent with the maximum potential to win/succeed at what they're about!
This year, AI has 3 Judges, Keith Urban, J-Lo and Harry Connick, Jr. -- each is an accomplished performer/musician/artist in their own right. These 3 critique each talent after each performance -- telling them where the went wrong (or right), why and what they should about it.
These critiques are most interesting to me as they reveal some of the creative thought processes from the 3 different perspectives of the judges. The judges frequently disagree with each other (and my vocal opinion) -- but, it is a revealing process.
In addition to the judges, AI provides mentors who provide deeper, proactive guidance to the talent through the many weeks of the contest.
It is amazing to see the talent grow and bloom week after week -- as a result of the thought, decision-making, and decision-influencing processes of creative judges and mentors. Whew (I did it again).
Jimmy Iovine was a mentor on AI for a couple of seasons --I didn't know who he was, when he first appeared (I'm an out-of-touch Old Fart).
Watching Jimmy, it is obvious that he has the chops -- experience, creativity, successes (and failures) -- and the management/communication/marketing skills to influence those inside or outside the music industry -- creative or not.
I've been watching Apple for 36 plus years ... In that time I have seen only one other creative with a similar package who was hired by Apple.
Likely, my opinion will piss a lot of people off -- but that other Apple hire was Steve Jobs 2!
You do live in Florida which is an unusual state because it's has immigrants who are more familiar with their previous country's culture and oft come from impoverished beginnings, retirees who are stuck in their ways and in their mind may think they are being polite and respectable but using long outmoded terminology, and Southerners who may have a rich history of being poor and angry over what the Yanks did to them.
I grew up not far from where you live. I mean, if I still lived there we should share the same Apple Store. I found it very difficult to be surrounded by so much ignorance and unfounded hate. At least when it happens here I can shut my browser window.
Like that video -- kinda' a modern day Wizard Of Oz lead in to fantastic graphics!
I have similar feelings about Kanye -- but here is a preso that I really like:
[VIDEO]
Tomorrow is monday.
In a perfect world, Apple will release a statement denying that any deal is happening.
Even if they were in talks, the deal should be off, because of the idiotic video that was posted.
We all know what Steve Jobs has done in the past when any third party company leaked any details about their associations with Apple.
As a relative newcomer to the the USA, now 25 years, I am, on a daily basis, shocked at the lack of knowledge in the sciences and level of racism in so many of the population (I suppose ignorance would encompass both of those attributes) in this otherwise wonderful country.
You should check out a book title “Guns, Germs, and Steel” by Jared Diamond. Diamond is a professor of geography and won the Pultizer prize for his work. Basically it boils down to the shear luck of the draw as to why white Western culture came to dominate the planet. Diamond carefully draws a connection between geography, climate, local plants and adaptation. No superior race, no genetic differences, nothing but pure chance. There are no racial divisions, no such thing as different human races actually.
@Frac -- Where is @Fric?
Another great song and I hope that I will still be finding and liking new music when I reach your age. My parents still listen to the same music they had up until their first kid. Stuck in time. The only advancement in music is I took all the tracks from the 2 artists and 4 albums they each loved and put them on a CD as MP3s so it could remain stuck in their car's CD player.
I love the build up on this song. I often listen to it as I warm up before a workout/run.
I lived and had a company near Boston for a few years, and I agree the culture shock I have here didn't occur there. I miss Boston, just not the winters. That said Florida (Sarasota to be specific) seems like a sea of intellectual tranquility compared to the feeling I get visiting the States directly north of us!
Watch the interview again, 'cause you missed the main point about the headphones. Iovine is saying that the weakest, deadest link in the MP3 platform was the little white earbuds.
For the kids we have now!
You and all the audiophiles in the world can't change the nervous system requirements of the urbanized global young which needs the bass and the beat (get it?) in their soundtrack to be there in front, not buried somewhere deep in the back the way literate Europoids prefer it.
Apple may offer a second model of headphone that has a "respectable," more balanced spectrum, but you have to get over the style vs. substance meme here. It's about the planetary drumbeat vs. those little white earbuds that keep you from joining the tribe.
I disagree! Beats is a proven brand/company with both style and substance. You or I may not like the style of Beats earphones -- but they are profitable, growing and have 60% of the marketplace -- that, and the people/company that brought it about, is pretty substantive, IMO!
Tomorrow is monday.
In a perfect world, Apple will release a statement denying that any deal is happening.
Even if they were in talks, the deal should be off, because of the idiotic video that was posted.
We all know what Steve Jobs has done in the past when any third party company leaked any details about their associations with Apple.
Dude, the deal is done. It's official.
We will probably get an Apple announcement in Asia tonight.
http://www.gsmarena.com/apple_buys_beats_in_a_32_billion_deal-news-8479.php
Right ... plus as I have said several times earlier ... the hearing of people of different ages very often have dramatically different frequency responses. Headphones that sound great for a 16 year old might well sound atrocious to a 50 year old and vice versa.
Dude, the deal is done. It's official.
No, it's not. Apple hasn't said anything about it yet, and until then, there is no deal.
And your source is this?
" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
The deal is confirmed by one of the founders of the company Dr. Dre and actor Tyrese Gibson, who announced the news on actor's Instagram page
That's exactly why the deal should be killed, if there was one.
1) I don't recall him saying it was luck of the draw, as much as saying the constant intermingling of Europeans with each other, as well as W. Asia and N. Africa that allowed Europeans to build natural defenses against disease. I have no time to read it again but the complete video is on YouTube. Perhaps I'll watch that this afternoon and hopefully it's not too abridged.
(Can't locate a source better than 360p)
2) I think you misspoke when you said there are no genetic differences. Each child is genetically different from each parent.
3) Did you read his latest book, The World Unit Yesterday? I enjoyed it.
You should check out a book title “Guns, Germs, and Steel” by Jared Diamond.
I haven't read the book, but I have seen the National Geographic series "Guns, Germs and Steel".
It's on netflix.
http://www.netflix.com/WiMovie/70213243?sod=search-autocomplete