I especially love his comments about Google Glass.
[quote]"What Google have done thus far, I wouldn’t be seen dead wearing. It really looks pretty stupid," he said. "It's a little bit like that wonderful invention called the Segway. It’s such a fantastic piece of technology but you just look like a complete dick when you drive around on it.
"That's precisely the moment when I think the fashion world laughs at the world of industrial design, justifiably."[/quote]
You don't hire a Newson just to design a limited line of tech devices. Deneve, Ahrendts, Newson, those other guys from Nike, Tag Heuer, and so many more? Apple is thinking B-I-G. Bigger than most of us would think in our wildest dreams. They are going to branch out of the traditional hi-tech devices that we associate them with. The new lines of business will still be high tech but in the context of Apple's tech+design aesthetic, the new lines will lean a little bit more towards high design. This will not happen overnight but Apple will grow into the new areas organically, marked by a series of little bangs as they cross over into new turf. They already started with their imminent encroachment into, and redefinition of, watches. What's next? I don't know of course but it will make most of us go "Huh?" when we first catch wind of it. If I am forced to make a guess, I would say companies who might face unwanted Apple interest in their sandboxes would be something like Alessi, Steelcase, Bang&Olufson, etc.
You don't hire a Newson just to design a limited line of tech devices. Deneve, Ahrendts, Newson, those other guys from Nike, Tag Heuer, and so many more? Apple is thinking B-I-G. Bigger than most of us would think in our wildest dreams. They are going to branch out of the traditional hi-tech devices that we associate them with. The new lines of business will still be high tech but in the context of Apple's tech+design aesthetic, the new lines will lean a little bit more towards high design. This will not happen overnight but Apple will grow into the new areas organically, marked by a series of little bangs as they cross over into new turf. They already started with their imminent encroachment into, and redefinition of, watches. What's next? I don't know of course but it will make most of us go "Huh?" when we first catch wind of it. If I am forced to make a guess, I would say companies who might face unwanted Apple interest in their sandboxes would be something like Alessi, Steelcase, Bang&Olufson, etc.
Apple could wind up like Porsche. Most people don't realize that cars are a small sideline for them nowadays—and other people, like Karmann, actually build them anyway. (But they're never going to give up cars, any more than Apple will give up computers, so chill!)
These two are the real fucking deal. The way they talk about design makes it clear how 100% sincere and passionate they are about the process, they're not just stringing together nice sounding up in the cloud words like all these other knock-off "Jony Ive like" designers that every tech company and startup seem to be spamming in their videos (especially samsung "designers" with their abhorrent "this was inspired by nature, while being made from a horrendous cheap, flimsy, slimy plastic with a million protrusions" speeches).
I could listen to these two talking all day. The amazing thing is that there's no pretentiousness in their speech. It all makes sense. I would love it if Ive got up on stage to share his reasoning and philosophy on the design of the iWatch. It would do alot to win people over I think.
Marc Newsson will be an awesome addition to Apple. Looking at his portfolio is stuff is incredibly diverse and inspired.
Charlie Rose is also one of the best (if not the best) interviewers of our time.
You don't hire a Newson just to design a limited line of tech devices. Deneve, Ahrendts, Newson, those other guys from Nike, Tag Heuer, and so many more? Apple is thinking B-I-G. Bigger than most of us would think in our wildest dreams. They are going to branch out of the traditional hi-tech devices that we associate them with. The new lines of business will still be high tech but in the context of Apple's tech+design aesthetic, the new lines will lean a little bit more towards high design. This will not happen overnight but Apple will grow into the new areas organically, marked by a series of little bangs as they cross over into new turf. They already started with their imminent encroachment into, and redefinition of, watches. What's next? I don't know of course but it will make most of us go "Huh?" when we first catch wind of it. If I am forced to make a guess, I would say companies who might face unwanted Apple interest in their sandboxes would be something like Alessi, Steelcase, Bang&Olufson, etc.
PED has a nice list today of Apple power hires lately.
Apple could wind up like Porsche. Most people don't realize that cars are a small sideline for them nowadays—and other people, like Karmann, actually build them anyway. (But they're never going to give up cars, any more than Apple will give up computers, so chill!)
Except VW owns Porsche.
Apple could buy all of Volkswagen AG and still have room for dinner.
These two are the real fucking deal. The way they talk about design makes it clear how 100% sincere and passionate they are about the process, they're not just stringing together nice sounding up in the cloud words like all these other knock-off "Jony Ive like" designers that every tech company and startup seem to be spamming in their videos (especially samsung "designers" with their abhorrent "this was inspired by nature, while being made from a horrendous cheap, flimsy, slimy plastic with a million protrusions" speeches).
I could listen to these two talking all day. The amazing thing is that there's no pretentiousness in their speech. It all makes sense. I would love it if Ive got up on stage to share his reasoning and philosophy on the design of the iWatch. It would do alot to win people over I think.
Marc Newsson will be an awesome addition to Apple. Looking at his portfolio is stuff is incredibly diverse and inspired.
Charlie Rose is also one of the best (if not the best) interviewers of our time.
Agree, great interview! Ive and Newsson both have a distinct mid-century design aesthetic. Which is why I reckon iWatch won't look like a smart watch.
He's going to have to rename his blog to Apple 3.0.
Damn, talk about a ridiculously talented and experienced roster, from so many industries. No company on earth can match that kind of depth and breadth. Quite awesome that Apple seems to be able to hire however the **** it wants, no matter how high profile they are. I guess that's the advantage of the "we'll pay you whatever the **** you want" angle.
Apple could wind up like Porsche. Most people don't realize that cars are a small sideline for them nowadays—and other people, like Karmann, actually build them anyway. (But they're never going to give up cars, any more than Apple will give up computers, so chill!)
You're not referring to Porsche Design are you? That's completely separate from Porsche A.G., the car company. Design was started by a nephew, I believe, of Porsche founder Ferry Porsche and A.G. actually sued to stop Design using the Porsche trade name (and obviously didn't succeed).
He's going to have to rename his blog to Apple 3.0.
Brings to my mind Steve talking about how only A players hire A players while B players hire C players. Do we still hear of any pundits, bloggers, or posters complaining that Tim is no A player, has no vision, and is a disastrous choice for Apple CEO? What's Blodget squawking these days? How about Chowdhry? Lyons?
Apple could wind up like Porsche. Most people don't realize that cars are a small sideline for them nowadays—and other people, like Karmann, actually build them anyway. (But they're never going to give up cars, any more than Apple will give up computers, so chill!)
You're not referring to Porsche Design are you? That's completely separate from Porsche A.G., the car company. Design was started by a nephew, I believe, of Porsche founder Ferry Porsche and A.G. actually sued to stop Design using the Porsche trade name (and obviously didn't succeed).
No, I'm referring to Porsche KG, the firm of consulting engineers that probably designed the valve train in that Korean car that only brags that it was "styled by Giugiaro". They also incidentally design cars, which are built by independent coachbuilders such as Karmann.
You don't hire a Newson just to design a limited line of tech devices. Deneve, Ahrendts, Newson, those other guys from Nike, Tag Heuer, and so many more? Apple is thinking B-I-G. Bigger than most of us would think in our wildest dreams. They are going to branch out of the traditional hi-tech devices that we associate them with. The new lines of business will still be high tech but in the context of Apple's tech+design aesthetic, the new lines will lean a little bit more towards high design. This will not happen overnight but Apple will grow into the new areas organically, marked by a series of little bangs as they cross over into new turf. They already started with their imminent encroachment into, and redefinition of, watches. What's next? I don't know of course but it will make most of us go "Huh?" when we first catch wind of it. If I am forced to make a guess, I would say companies who might face unwanted Apple interest in their sandboxes would be something like Alessi, Steelcase, Bang&Olufson, etc.
Great post... and stellar "vision" beaming :smokey:
Comments
http://www.dezeen.com/2014/03/27/marc-newson-interview-design-industry-pathetic/
I especially love his comments about Google Glass.
[quote]"What Google have done thus far, I wouldn’t be seen dead wearing. It really looks pretty stupid," he said. "It's a little bit like that wonderful invention called the Segway. It’s such a fantastic piece of technology but you just look like a complete dick when you drive around on it.
"That's precisely the moment when I think the fashion world laughs at the world of industrial design, justifiably."[/quote]
I like this guy already!
Another non-American. We Americans have lost our creative edge.
... among other things :-)
Apple could wind up like Porsche. Most people don't realize that cars are a small sideline for them nowadays—and other people, like Karmann, actually build them anyway. (But they're never going to give up cars, any more than Apple will give up computers, so chill!)
This interview is a must-watch, for those who havent seen it:
http://www.hulu.com/watch/563008
These two are the real fucking deal. The way they talk about design makes it clear how 100% sincere and passionate they are about the process, they're not just stringing together nice sounding up in the cloud words like all these other knock-off "Jony Ive like" designers that every tech company and startup seem to be spamming in their videos (especially samsung "designers" with their abhorrent "this was inspired by nature, while being made from a horrendous cheap, flimsy, slimy plastic with a million protrusions" speeches).
I could listen to these two talking all day. The amazing thing is that there's no pretentiousness in their speech. It all makes sense. I would love it if Ive got up on stage to share his reasoning and philosophy on the design of the iWatch. It would do alot to win people over I think.
Marc Newsson will be an awesome addition to Apple. Looking at his portfolio is stuff is incredibly diverse and inspired.
Charlie Rose is also one of the best (if not the best) interviewers of our time.
PED has a nice list today of Apple power hires lately.
http://fortune.com/author/philip-elmer-dewitt/
He's going to have to rename his blog to Apple 3.0.
Except VW owns Porsche.
Apple could buy all of Volkswagen AG and still have room for dinner.
Here's another great interview with Newson:
http://www.dezeen.com/2014/03/27/marc-newson-interview-design-industry-pathetic/
I especially love his comments about Google Glass.
Google still hired fashionista Ivy Ross this year to undork Glass.
But Google fans have moved on to dork watches as the next great hope for Google's wearables future.
And they're all waiting for Apple to legitimize and anoint the watch as the next big thing.
This interview is a must-watch, for those who havent seen it:
http://www.hulu.com/watch/563008
These two are the real fucking deal. The way they talk about design makes it clear how 100% sincere and passionate they are about the process, they're not just stringing together nice sounding up in the cloud words like all these other knock-off "Jony Ive like" designers that every tech company and startup seem to be spamming in their videos (especially samsung "designers" with their abhorrent "this was inspired by nature, while being made from a horrendous cheap, flimsy, slimy plastic with a million protrusions" speeches).
I could listen to these two talking all day. The amazing thing is that there's no pretentiousness in their speech. It all makes sense. I would love it if Ive got up on stage to share his reasoning and philosophy on the design of the iWatch. It would do alot to win people over I think.
Marc Newsson will be an awesome addition to Apple. Looking at his portfolio is stuff is incredibly diverse and inspired.
Charlie Rose is also one of the best (if not the best) interviewers of our time.
Agree, great interview! Ive and Newsson both have a distinct mid-century design aesthetic. Which is why I reckon iWatch won't look like a smart watch.
PED has a nice list today of Apple power hires lately.
http://fortune.com/author/philip-elmer-dewitt/
He's going to have to rename his blog to Apple 3.0.
Damn, talk about a ridiculously talented and experienced roster, from so many industries. No company on earth can match that kind of depth and breadth. Quite awesome that Apple seems to be able to hire however the **** it wants, no matter how high profile they are. I guess that's the advantage of the "we'll pay you whatever the **** you want" angle.
Is the next iMac going to be clad in yellow rubber?
Known to an unloving Pentax community as The BRICK.
Could be a cool look for the Mac mini.
You're not referring to Porsche Design are you? That's completely separate from Porsche A.G., the car company. Design was started by a nephew, I believe, of Porsche founder Ferry Porsche and A.G. actually sued to stop Design using the Porsche trade name (and obviously didn't succeed).
Brings to my mind Steve talking about how only A players hire A players while B players hire C players. Do we still hear of any pundits, bloggers, or posters complaining that Tim is no A player, has no vision, and is a disastrous choice for Apple CEO? What's Blodget squawking these days? How about Chowdhry? Lyons?
No, I'm referring to Porsche KG, the firm of consulting engineers that probably designed the valve train in that Korean car that only brags that it was "styled by Giugiaro". They also incidentally design cars, which are built by independent coachbuilders such as Karmann.
Here's an example of mid-century aesthetic that Newson's little jet reminds me of.
That's the elder Ferdinand, and son Ferry Porsche. I forget who the other guy is. Probably around 1950..
Edit: I think he's Erwin Komenda, the designer of the VW and the first Porsche sports cars.
Great post... and stellar "vision" beaming :smokey: