Apple announces record sales of 10 million iPhone 6 & iPhone 6 Plus units in first 3 days
The launch weekend for Apple's new iPhone 6 and iPhone 6 Plus was the strongest start yet for the company's smartphone lineup, reaching 10 million units sold in the first three days of availability, and topping last year's previous best of 9 million.
"Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn't be happier," said Apple Chief Executive Tim Cook. "We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."
Both the iPhone 6 and iPhone 6 Plus went on sale last Friday in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the U.K. It is scheduled to go on sale in 20 additional countries this Friday, Sept. 26, which would be before the end of the company's September quarter.
Apple is planning its fastest iPhone roll-out ever, with the latest models becoming available in a total of 115 countries by the end of 2014.
The iPhone 6 and iPhone 6 Plus had already gotten off to a record start prior to launch, reaching 4 million preorders in the first 24 hours of availability.
Last year, Apple achieved what was then its strongest iPhone launch with sales of 9 million iPhone 5s and iPhone 5c units. But while last year the new iPhone 5c was the company's mid-range handset, this year the company introduced two top-tier models, including the jumbo-sized 5.5-inch iPhone 6 Plus with a starting price of $299 with a new two-year carrier contract subsidy.
Demand for the new iPhones has created a backlog, particularly for the iPhone 6 Plus, which is currently advertised to ship from Apple's online store in three to four weeks. New iPhone 6 orders ship in seven to ten business days.
Investors have particularly high hopes for this year's iPhone lineup, predicting that the new, larger screen sizes offered by Apple could be a strong selling point for prospective Android switchers. Some analysts on Wall Street believe the company is on track to sell a record 60 million iPhones in a blockbuster holiday 2014 quarter.
"Sales for iPhone 6 and iPhone 6 Plus exceeded our expectations for the launch weekend, and we couldn't be happier," said Apple Chief Executive Tim Cook. "We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."
Both the iPhone 6 and iPhone 6 Plus went on sale last Friday in the U.S., Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico, Singapore and the U.K. It is scheduled to go on sale in 20 additional countries this Friday, Sept. 26, which would be before the end of the company's September quarter.
Apple is planning its fastest iPhone roll-out ever, with the latest models becoming available in a total of 115 countries by the end of 2014.
The iPhone 6 and iPhone 6 Plus had already gotten off to a record start prior to launch, reaching 4 million preorders in the first 24 hours of availability.
Last year, Apple achieved what was then its strongest iPhone launch with sales of 9 million iPhone 5s and iPhone 5c units. But while last year the new iPhone 5c was the company's mid-range handset, this year the company introduced two top-tier models, including the jumbo-sized 5.5-inch iPhone 6 Plus with a starting price of $299 with a new two-year carrier contract subsidy.
Demand for the new iPhones has created a backlog, particularly for the iPhone 6 Plus, which is currently advertised to ship from Apple's online store in three to four weeks. New iPhone 6 orders ship in seven to ten business days.
Investors have particularly high hopes for this year's iPhone lineup, predicting that the new, larger screen sizes offered by Apple could be a strong selling point for prospective Android switchers. Some analysts on Wall Street believe the company is on track to sell a record 60 million iPhones in a blockbuster holiday 2014 quarter.
Comments
Samsung is toast.
What would that number have been with that tiny little country included...
Had thought that it'd be higher, assuming the figure was due to lack of stock as opposed to lack of demand.
Beat most "expert" expectations.
Without China. So yeah, not bad.
Last year included China on launch weekend. This year not so. Also the press release indicated Apple could have sold more if they had the supply.
Pre-market activity made up for the huge last minute drop on Friday so maybe the analysts will treat this as good news. Wait, most analysts want to short the stock so who knows what will happen.
China isn't a little country by any measure.
Pre-market activity made up for the huge last minute drop on Friday so maybe the analysts will treat this as good news. Wait, most analysts want to short the stock so who knows what will happen.
what else would you like to do with stock if it is on the top? if you are on the top there is only one possible direction :-)
That means they sold them to customers, since all Plus units are selling out and most 6 units too. It's hard to find one (supposedly 128GB units of the 6 are about all that's left). In the past they may have sold 9 million but had had 12 ready to sell. This time, they had 10 and likely had about 10 to sell.
And of course CNBC throws up that clown Gene Munster who's still prattering on about 5c channel fill and then claims Apple didn't annonce ios 8 upgrade figures because the changes this year were "modest". :no:
Obviously Apple priced them far too low and is doomed ... /s
And without China.
What would that number have been with that tiny little country included...
China is include, it is call black market, It appears that a significant number of the 10M are making their way into China, at 2 to 3x the selling price, you got any friends in China who wish to buy an iphone 6
I wonder if Gene Munster will balk at the sales number this year as he did last year? Gene? Gene?
On a more relevant note, as Rogifan noticed, Tim Cook mentioned "sell-through" with this year's announcement. I wonder if the SEC had to be informed of a larger than anticipated change in quarterly earnings this year or if Apple had already informed the SEC of a large quarterly earnings due to the iPhone 6/Plus.
Back on a humorous note, will the iPhone 6 be considered a failure versus the iPhone 6 Plus or will the iPhone 6 Plus be considered a failure versus the iPhone 6? Analysts? Analysts?
My whole point is that they could have sold many, many more phones if they could have sped up the checkout process. It was painful. But the Apple Store employees were on point and energetic and did a fantastic job working to make each customer feel special.