Facebook says 66% of Android phones it sees have iPhone 4 era specs from 2011 (or worse)
The world's most popular mobile app has developed a new way to manage Android fragmentation, targeting users' hardware capabilities rather than devices' installed OS versions. Facebook's new efforts note that two thirds of the Android phones it sees "are equivalent to something released in 2011 or earlier."
Facebook's development blog entry stateed that the company now deals with more than 500 million users each month, spanning 10,000 different Android devices.
Google reports its own breakdown of active Android users on Google Play by OS version. As of November 3, the company states that 30.2 percent of its active Google Play users are on Android 4.4 KitKat, released around the same time as iOS 7 last year.
Android, quite famously, has a very different software fragmentation pattern than Apple, which now states that as of October 27, over half of its installed base is on the newly released iOS 8, while virtually everyone else is on iOS 7.
Google is working to catch up to Apple by focusing its new releases on backwards compatibility, ensuring that its newest software can also run on hardware with less RAM and slower processors. In the process however, Google is making the installed Android version virtually meaningless to developers like Facebook.
The result is Facebook's "year class," a categorization method asking the question: "essentially, in what year would a given device have been considered "high end?"
Year class effectively compares segments of the installed Android base to the high end iPhone Apple was selling in a particular year.
The company reports that "overall, about two-thirds of the phones connected to Facebook are equivalent to something released in 2011 or earlier," which would mean that 66 percent of the installed base of Android users accessing Facebook are on the level of an iPhone 4 (or as Facebook's graphic indicates, a Samsung Galaxy S2, which shipped with Android 2.3 Gingerbread).
The site notes, "while the Android OS version is still useful for reliability and crash benchmarks, we've found year class to give us a much more accurate portrayal of how performance and behavior can vary between different devices."
The company says that "using year class we shipped a better commenting UI to 2012 year class or better phones high-end devices while we worked to optimize it on older models. We also use it to power News Feed ranking, so that we don't show as many video stories to phones that can't play them smoothly, and prioritize showing you things that work best on your phone."
A report from last year compared iOS and Android mobile advertising on Facebook, noting that iOS Revenue per click (RPC) was 6 times higher than on Android, while return on investment (ROI) was 18 times higher.
It concluded that when targeting Android users, it costs advertisers more money to place the ads than they make, to the tune of a 10 percent loss. iOS advertisements, meanwhile, brought returns of more than 160 percent.
Facebook's development blog entry stateed that the company now deals with more than 500 million users each month, spanning 10,000 different Android devices.
Categorizing Android by software fragmentation isn't working
The company outlined that it used to classify Android devices by the OS version the user had installed, in an effort to customize the delivery of content and features each device could support.Google reports its own breakdown of active Android users on Google Play by OS version. As of November 3, the company states that 30.2 percent of its active Google Play users are on Android 4.4 KitKat, released around the same time as iOS 7 last year.
Android, quite famously, has a very different software fragmentation pattern than Apple, which now states that as of October 27, over half of its installed base is on the newly released iOS 8, while virtually everyone else is on iOS 7.
Google is working to catch up to Apple by focusing its new releases on backwards compatibility, ensuring that its newest software can also run on hardware with less RAM and slower processors. In the process however, Google is making the installed Android version virtually meaningless to developers like Facebook.
Categorizing Android by hardware fragmentation
"The recent explosion of affordable Android devices around the world has shifted the median, and the bulk of devices we now see are running Jelly Bean," Facebook wrote. "In order to segment based on actual phone performance we decided to look more closely into the specifications of the phone-RAM, CPU cores, and clock speed-to characterize things."The result is Facebook's "year class," a categorization method asking the question: "essentially, in what year would a given device have been considered "high end?"
Year class effectively compares segments of the installed Android base to the high end iPhone Apple was selling in a particular year.
66 percent of the installed base of Android users accessing Facebook are on the level of an iPhone 4 or Samsung Galaxy S2, which shipped with Android 2.3 Gingerbread
The company reports that "overall, about two-thirds of the phones connected to Facebook are equivalent to something released in 2011 or earlier," which would mean that 66 percent of the installed base of Android users accessing Facebook are on the level of an iPhone 4 (or as Facebook's graphic indicates, a Samsung Galaxy S2, which shipped with Android 2.3 Gingerbread).
The site notes, "while the Android OS version is still useful for reliability and crash benchmarks, we've found year class to give us a much more accurate portrayal of how performance and behavior can vary between different devices."
The company says that "using year class we shipped a better commenting UI to 2012 year class or better phones high-end devices while we worked to optimize it on older models. We also use it to power News Feed ranking, so that we don't show as many video stories to phones that can't play them smoothly, and prioritize showing you things that work best on your phone."
Android platform high volume, low value
Despite the broad popularity of Facebook, there are lots of Android users with phones that are either essentially incapable of using Facebook, or who choose not to use Facebook (or both). That indicates that Facebook's year class system is actually reporting a self selected class of Android users with higher end specs than the general population.A report from last year compared iOS and Android mobile advertising on Facebook, noting that iOS Revenue per click (RPC) was 6 times higher than on Android, while return on investment (ROI) was 18 times higher.
It concluded that when targeting Android users, it costs advertisers more money to place the ads than they make, to the tune of a 10 percent loss. iOS advertisements, meanwhile, brought returns of more than 160 percent.
Comments
Not surprising at all!
The majority of Android phones are pure junk! I've always been saying that!
And almost every single time that I bash Android and Fandroids, somebody who thinks that they're real clever comes along and says that "Hey, I'm not poor! blah blah, I can afford any phone that I want! Android is just so much better! I'm a highly technical person, so that's why I choose to go with the worst written and poorest performing OS on the market! I am a real genius!"
BS!
The majority of Android is low end crap, made for low end people. The phones are barely used as smartphones and they are mostly used by non technical, clueless people and ignoramuses who have been fooled by paper specs and fake benchmarks! These people are fools!
Proves that a lot of Android devices are junk or the more powerful Android users go on Google+.
People actually use Google+?
These people are fools!
...who are still able to use Facebook.
The worst of the worst Android phones will still run Tasker, which trumps just about any argument for my use.
Proves that a lot of Android devices are junk or the more powerful Android users go on Google+.
Say what? Nobody uses Google+, not even die-hard Android users. Despite Google's endless attempts to try and get people to use it and attaching it to every single service they have.
And the vast majority of its user base votes GOP.
It's idiotic to bring politics into this!
You want to talk politics? I'll give you some of my own observations.
The typical Obama voting (slave to the Democrat Plantation), EBT card using, welfare leech in my state is a typical Android user. Those are exactly the kind of people that use those cheap or free Android phones. They're technically ignorant and many of them probably don't even have WIFI at home, which might partly explain for why Android phones are so little used on the internet, compared to their alleged activation numbers.
''540 million monthly active users are part of the Identity service site, by interacting socially with Google+'s enhanced properties, like Gmail, +1 button, and YouTube comments. In October 2013, Google counted 540 million active users who used at least one Google+ service, of which 300 million users are active in "the stream".
Yeah, yeah, yeah...I get it, Apple and iOS rules. But all of these articles are beginning to define the term ad nauseam. How about a little moderation? I love Apple just as much as the next Apple-loving AI member but is anyone else with me on this?
The Galaxy S3, S4 and Galaxy Note 3 are on this list as the most popular Android devices for their particular years.
This list is the most popular Android devices to access Facebook.
If a lot of people use the Galaxy S4 to access Facebook as indicated by this list... it would be a fair assumption to say Samsung has sold a lot of Galaxy S4
Conversely... if Samsung didn't sell ANY Galaxy S4... it wouldn't appear on this list, right?
It's idiotic to bring politics into this!
You want to talk politics? I'll give you some of my own observations.
The typical Obama voting (slave to the Democrat Plantation), EBT card using, welfare leech in my state is a typical Android user. Those are exactly the kind of people that use those cheap or free Android phones. They're technically ignorant and many of them probably don't even have WIFI at home, which might partly explain for why Android phones are so little used on the internet, compared to their alleged activation numbers.
Hmm, I have never been on welfare or assistance ever. Been making great money since early 80's, too. I voted for Obama and have always had ? products. In fact my very nice 3500 square foot house has many newest of ? products here to enjoy.
I would bet Tim Cook, Phil Schiller and Eddie Cue voted for Obama and they use ? products... That list would go on and on.
Don't make a fool of yourself with that comment. You have made some good observations of the typical adenoid user before, but you are way off here though.
It's idiotic to bring politics into this!
You want to talk politics? I'll give you some of my own observations.
The typical Obama voting (slave to the Democrat Plantation), EBT card using, welfare leech in my state is a typical Android user. Those are exactly the kind of people that use those cheap or free Android phones. They're technically ignorant and many of them probably don't even have WIFI at home, which might partly explain for why Android phones are so little used on the internet, compared to their alleged activation numbers.
Please grow up you consistently use mass generalizations for people & belief systems.
Considering it's based on phones accessing Facebook it's unsurprising that a majority would be old hand-me-downs. I'd guess 80% or more of daily traffic comes from those 20 years old or under, most of whom don't have regular jobs or significant financial resources. They ain't gettin' new phones as a rule of thumb when Daddy is paying the bill. Heck, if a new one lasts three months with some of the teenagers it's a miracle.
So I'm sure you've seen some of the cracked screen, busted case phones many of the kids are using. I'd guess the majority of 'em are several years old and well-used iPhones, Galaxy's and LG's. If adults were the primary Facebook users the stats would be quite different IMHO.
Hmm, I have never been on welfare or assistance ever. Been making great money since early 80's, too. I voted for Obama and have always had ? products. In fact my very nice 3500 square foot house has many newest of ? products here to enjoy.
I would bet Tim Cook, Phil Schiller and Eddie Cue voted for Obama and they use ? products... That list would go on and on.
Don't make a fool of yourself with that comment. You have made some good observations of the typical adenoid user before, but you are way off here though.
My comment is spot on and it is an accurate portrayal of many Android users where I am.
Of course many Apple users are liberals, there is no denying that. But many are also not.
It is foolish to stereotype the political affiliations of all Apple users as being a certain way.
Considering it's phones accessing Facebook it''s unsurprising that a majority would be old hand-me-downs. I'd guess 80% or more of the use comes from those 20 years old or under, most of whom don't have regular jobs or significant finanacial resources. Have you seen some of the cracked screen, busted case phones many of the kids are using? I'd guess the majority of 'em are several year old well-used iPhones, Galaxy's and LG's. If adults were the primary Facebook users the stats would be quite different IMHO.
You are probably correct about that. I am proud to proclaim though, that I have never once signed up for Facebook, and never will.
Yeah, yeah, yeah...I get it, Apple and iOS rules. But all of these articles are beginning to define the term ad nauseam. How about a little moderation? I love Apple just as much as the next Apple-loving AI member but is anyone else with me on this?
Not me! I want to hear more!
I never have any problems with hearing real world stats and facts that continuously show Android to be crap.
I would like at least one article like this every single day!