Apple's high-end 18-karat gold Apple Watch Edition will be a luxury priced item and the most expensive it has ever offered, starting at $10,000 and available in extremely limited quantities, the company revealed on Monday.
You guys forget that the original Apple Lisa computer started at $10,000 too.
And Mac Pros systems can easily top $10,000.
So the $10,000 price point is a frequent occurrence with Apple.
$10,000 for a watch I have to plug in every night!!!! An Apple iPhone and a Rolex that will probably out live me and maybe the sports version seems more sensible!
Good luck with that. People who buy Rolexes are probably not the same people interested in spending a premium on a smart watch that looks no different than any other. There's a big difference between these two watches and why people will buy them.
yes there will always be a market for a big hunk of gold bling. especially among the no-class crass neuvo riche. like some sports superstars and celebrities i could name. but as of today, as a hip/cool status symbol the Rolex is totally passe. until they at least bring out their own bling-full smart watch - but with Android? really?
Upgrade schumpgrade! Have any of you bozos thought of the possibility of Apple offering trade-in credit? They could be substantial—especially if put towards a new Edition.
It is amusing to see so many posters here offended by Apple's pricing of the Edition watch. It is certainly new territory for Apple, and they are taking a risk here (you can't grow or succeed without taking risks!). It may not work out, but they are certainly giving it a try.
In moving to the emerging market of "wearable computing", fashion *does* matter. So Apple is going at this full throttle, including a luxury market version which is priced to that market - regardless of the "cost" of the device. Apple is perhaps now trying to be at the centre of liberal arts, technology, and fashion (adding that other dimension).
I guarantee that anyone who is complaining about a $10K price would also have been critical of a $5K price as well - because it is out of their price range. These will sell IMO very limited numbers - thousands/10's thousands - in year 1, but look at how much press coverage they will get having them, and it will continue to make the ?Watch an aspirational brand vs. competition.
It is amusing to see so many posters here offended by Apple's pricing of the Edition watch. It is certainly new territory for Apple, and they are taking a risk here (you can't grow or succeed without taking risks!). It may not work out, but they are certainly giving it a try.
In moving to the emerging market of "wearable computing", fashion *does* matter. So Apple is going at this full throttle, including a luxury market version which is priced to that market - regardless of the "cost" of the device. Apple is perhaps now trying to be at the centre of liberal arts, technology, and fashion (adding that other dimension).
I guarantee that anyone who is complaining about a $10K price would also have been critical of a $5K price as well - because it is out of their price range. These will sell IMO very limited numbers - thousands/10's thousands - in year 1, but look at how much press coverage they will get having them, and it will continue to make the ?Watch an aspirational brand vs. competition.
I concur. Also, no one has apparently thought of the possibility of Apple offering trade-in credit towards new models when they appear. Might be substantial. . .
"availability limited" is the most marketing term ever.
Everything is "limited" of course. This is just planned for less, but how much less? I reckon they'll sell quite a few - china, middle east, kids of oligarchs, drug dealers, Hollywood/singing types.. These are the ones which Rihanna and that crowd will wave about like spoilt brats.
I personally think Swiss luxury watch manufactures need not worry - The real prestigious watch buyers won't buy it. Obviously the likes of Swatch - in terms of their more mass-market sellers - well, they may be more concerned, but still, there's plenty of space until the 500 dollars mark to sell to!
"availability limited" is the most marketing term ever.
Everything is "limited" of course. This is just planned for less, but how much less? I reckon they'll sell quite a few - china, middle east, kids of oligarchs, drug dealers, Hollywood/singing types.. These are the ones which Rihanna and that crowd will wave about like spoilt brats.
I personally think Swiss luxury watch manufactures need not worry - The real prestigious watch buyers won't buy it. Obviously the likes of Swatch - in terms of their more mass-market sellers - well, they may be more concerned, but still, there's plenty of space until the 500 dollars mark to sell to!
Basic rule of pricing: Charge what the market will bear.
Just watch these Editions sell out immediately.
If they made only a few hundred they will. But that'll be all art of the fun. Celebs getting them delivered in person by somebody from a fancy shop with a fancy bag. These people are used to feeling exclusive and getting something that is bling. Justin B, Riahanna etc. )I doubt a true middle-aged/retired gentlemen or lady with fine taste and a watch collection will be buying these. but who knows. but frankly as much as they talk about crafting etc, Apple's marketing people know exactly who this will go to, and they target youthful wealth. Today's nouveau riche. Sons of billionaire etc. Oligarchs, celebs, drug dealers.. and that lot.
Will see! Personally I think if ? was that certain with how this will go they'd not hide the sales in "Other".. For me it'll be a success. First year will be a massive learning curve for ?. in terms of logistics, supply, marketing, etc etc. They're not stupid. There are enough of those people to buy the watches, and it'll be a relative hit in a market where the competition is lamentable. Fast forward 5 years, we will see. Essentially the technology needs to get out of the way. But that takes time. only have to look at how amazingly thinner iPhones, iPads and MacBooks are today. When that happens the Watch will go true luxury for me.
False, the Apple Network server 700/200 was $19,000 in 1996. Sure, they didn't sell more than a handful of them, but the Apple watch isn't the most expensive item they have ever sold as a company.
Apple used to license WebObjects for $50K. That might be the single most expensive product that Apple has sold.
I view this a limited edition. I think they will sell maybe 200,000 of these for the first generation.
That's still over $2 billion in revenue and probably close to $1.5 billion in pure profit.
I may buy one of these as an investment (I will not open it). They will be very rare in unopened state.
Actually, you could make more by buying it now un opened, then selling on eBay or else where for huge mark-up to those affluent buyers that want one but could not get it now. I am thinking in relation to iPhone 6 & 6+ price doubling we saw in Chinese market.
The first true luxury smart watch? This will defintely be a collectors item.
To a degree, possibly, but not really something people will be wearing. they'll sell at auctions or sit in a cabinet in 20 years time, but people won't be wearing them. I mean, heck, they won't even work. Do you think iOS 28 will be compatible with it?
Guess what? A rolex is obsolete the day you BUY IT. That tech in the Rolex is DECADES OLD.
NO ONE CARES. This is luxury.
Don't matter if you have Gen1 or Gen3 Edition Watch. It is still very presigious. Do people think a 20 year old Rolex is less prestigious than a new Timex? Give me a break.
A rolex still works in 20 years time. I am not sure a Smartwatch wholly dependent on iOS 8 (plus what, 9, 10, 11, and possibly 12?) will work with the iPhones of 2035?
Upgrade schumpgrade! Have any of you bozos thought of the possibility of Apple offering trade-in credit? They could be substantial—especially if put towards a new Edition.
Save 10% on your next purchase? So you save on the sales tax. Whoop dee freaking doo.
Comments
Apple's high-end 18-karat gold Apple Watch Edition will be a luxury priced item and the most expensive it has ever offered, starting at $10,000 and available in extremely limited quantities, the company revealed on Monday.
You guys forget that the original Apple Lisa computer started at $10,000 too.
And Mac Pros systems can easily top $10,000.
So the $10,000 price point is a frequent occurrence with Apple.
Good luck with that. People who buy Rolexes are probably not the same people interested in spending a premium on a smart watch that looks no different than any other. There's a big difference between these two watches and why people will buy them.
yes there will always be a market for a big hunk of gold bling. especially among the no-class crass neuvo riche. like some sports superstars and celebrities i could name. but as of today, as a hip/cool status symbol the Rolex is totally passe. until they at least bring out their own bling-full smart watch - but with Android? really?
Upgrade schumpgrade! Have any of you bozos thought of the possibility of Apple offering trade-in credit? They could be substantial—especially if put towards a new Edition.
It is amusing to see so many posters here offended by Apple's pricing of the Edition watch. It is certainly new territory for Apple, and they are taking a risk here (you can't grow or succeed without taking risks!). It may not work out, but they are certainly giving it a try.
In moving to the emerging market of "wearable computing", fashion *does* matter. So Apple is going at this full throttle, including a luxury market version which is priced to that market - regardless of the "cost" of the device. Apple is perhaps now trying to be at the centre of liberal arts, technology, and fashion (adding that other dimension).
I guarantee that anyone who is complaining about a $10K price would also have been critical of a $5K price as well - because it is out of their price range. These will sell IMO very limited numbers - thousands/10's thousands - in year 1, but look at how much press coverage they will get having them, and it will continue to make the ?Watch an aspirational brand vs. competition.
HAHAHAHAHAHAHAHA, Ya're The Last Person to Get LAST LAUGH ! Ouch, Lol.
Gold covered shit is still shit. The Edition will be obsolete in 5 years time. What good is it if it's covered in gold?
It is amusing to see so many posters here offended by Apple's pricing of the Edition watch. It is certainly new territory for Apple, and they are taking a risk here (you can't grow or succeed without taking risks!). It may not work out, but they are certainly giving it a try.
In moving to the emerging market of "wearable computing", fashion *does* matter. So Apple is going at this full throttle, including a luxury market version which is priced to that market - regardless of the "cost" of the device. Apple is perhaps now trying to be at the centre of liberal arts, technology, and fashion (adding that other dimension).
I guarantee that anyone who is complaining about a $10K price would also have been critical of a $5K price as well - because it is out of their price range. These will sell IMO very limited numbers - thousands/10's thousands - in year 1, but look at how much press coverage they will get having them, and it will continue to make the ?Watch an aspirational brand vs. competition.
I concur. Also, no one has apparently thought of the possibility of Apple offering trade-in credit towards new models when they appear. Might be substantial. . .
Everything is "limited" of course. This is just planned for less, but how much less? I reckon they'll sell quite a few - china, middle east, kids of oligarchs, drug dealers, Hollywood/singing types.. These are the ones which Rihanna and that crowd will wave about like spoilt brats.
I personally think Swiss luxury watch manufactures need not worry - The real prestigious watch buyers won't buy it. Obviously the likes of Swatch - in terms of their more mass-market sellers - well, they may be more concerned, but still, there's plenty of space until the 500 dollars mark to sell to!
Gold covered shit is still shit. The Edition will be obsolete in 5 years time. What good is it if it's covered in gold?
It'll be obsolete in ONE year. There'll probably be substantial trade in credits.
"availability limited" is the most marketing term ever.
Everything is "limited" of course. This is just planned for less, but how much less? I reckon they'll sell quite a few - china, middle east, kids of oligarchs, drug dealers, Hollywood/singing types.. These are the ones which Rihanna and that crowd will wave about like spoilt brats.
I personally think Swiss luxury watch manufactures need not worry - The real prestigious watch buyers won't buy it. Obviously the likes of Swatch - in terms of their more mass-market sellers - well, they may be more concerned, but still, there's plenty of space until the 500 dollars mark to sell to!
You sound like Balmer. HA!
Basic rule of pricing: Charge what the market will bear.
Just watch these Editions sell out immediately.
If they made only a few hundred they will. But that'll be all art of the fun. Celebs getting them delivered in person by somebody from a fancy shop with a fancy bag. These people are used to feeling exclusive and getting something that is bling. Justin B, Riahanna etc. )I doubt a true middle-aged/retired gentlemen or lady with fine taste and a watch collection will be buying these. but who knows. but frankly as much as they talk about crafting etc, Apple's marketing people know exactly who this will go to, and they target youthful wealth. Today's nouveau riche. Sons of billionaire etc. Oligarchs, celebs, drug dealers.. and that lot.
You sound like Balmer. HA!
Will see! Personally I think if ? was that certain with how this will go they'd not hide the sales in "Other".. For me it'll be a success. First year will be a massive learning curve for ?. in terms of logistics, supply, marketing, etc etc. They're not stupid. There are enough of those people to buy the watches, and it'll be a relative hit in a market where the competition is lamentable. Fast forward 5 years, we will see. Essentially the technology needs to get out of the way. But that takes time. only have to look at how amazingly thinner iPhones, iPads and MacBooks are today. When that happens the Watch will go true luxury for me.
False, the Apple Network server 700/200 was $19,000 in 1996. Sure, they didn't sell more than a handful of them, but the Apple watch isn't the most expensive item they have ever sold as a company.
Apple used to license WebObjects for $50K. That might be the single most expensive product that Apple has sold.
Actually, you could make more by buying it now un opened, then selling on eBay or else where for huge mark-up to those affluent buyers that want one but could not get it now. I am thinking in relation to iPhone 6 & 6+ price doubling we saw in Chinese market.
The first true luxury smart watch? This will defintely be a collectors item.
To a degree, possibly, but not really something people will be wearing. they'll sell at auctions or sit in a cabinet in 20 years time, but people won't be wearing them. I mean, heck, they won't even work. Do you think iOS 28 will be compatible with it?
Las Vegas, Dubai and UAE too. Something royal family members, ballers, rock and hip hop artists can sync to their gold-and-diamond encased iPhones.
Guess what? A rolex is obsolete the day you BUY IT. That tech in the Rolex is DECADES OLD.
NO ONE CARES. This is luxury.
Don't matter if you have Gen1 or Gen3 Edition Watch. It is still very presigious. Do people think a 20 year old Rolex is less prestigious than a new Timex? Give me a break.
A rolex still works in 20 years time. I am not sure a Smartwatch wholly dependent on iOS 8 (plus what, 9, 10, 11, and possibly 12?) will work with the iPhones of 2035?
Folks, we have a Darwin awards winner here!
Save 10% on your next purchase? So you save on the sales tax. Whoop dee freaking doo.