Nothing's of free and I do guess that again some directors are more than happy to show Apple computers free of charge, the majority will try to get something out of it (conjecture again).
Conjecture from nothing and your free to dig 10 years to confirm something you pulled straight out of the air.
They give the computers to creative people, but these people are free to use it or not on screen, so in fact they don't pay for endorsement but people wind up using them anyway... Because lets face it, they're the best product out there and showing them in a movie is kind of a shorthand for sophistication and coolness. The prop serves to personalize the users.
Acer or Asus doing the same would be pointless because, all those windows products are basically the same... So, the creative wouldn't use them to ad a touch of character.
If you want to see real hard core product placement in a TV series, look at Elementary. In this case, I do have to wonder if Microsoft did indeed pay the show to show the tech, since the presentation is a lot more in your face than the typical Apple on screen display.
I understand how you feel. It IS kind of rediculous when another celeb is signed to endorse and wear a company's product(s). But it IS also important to note that while we don't know what amount the talent is being paid, (BTW...its not always money but resort stays in an exclusive villa, travel, other products, etc.) it shows that the company, in the case Apple, is spending like never beforeto insure the success of the Apple Watch.
Personally, it seems kind of silly for Apple to show itself willing to BUY favor for a product. Any product really, let alone an accessory.
Like all things of this type the Apple Watch won't become a fad until they have been around for five or six years. THEN, the kids will begin buying up the first or second releases of the watch for very little money and the "old" Apple watches will become part of the grung look.
Personally, it seems kind of silly for Apple to show itself willing to BUY favor for a product. Any product really, let alone an accessory.
That's precisely my point too!
I don't care if somebody is the most famous celebrity in the world, or if somebody is the poorest person in the world, if they want the best consumer tech product, then there's only one choice, and that's Apple! Apple doesn't need to buy favor from anybody!
This is beneath them, IMO. And the sad part is that they don't even need to do it! I could understand Samsung or any other countless number of companies doing this to promote their crap products, but not Apple!
I know a douchebag move when I see one, and nope, that doesn't make me an android customer.
What's next? Are you going to accuse me of being a Fandroid? " src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
Ya know... I can always count on you to pretty much say anything and everything in a thread. Most of the time, I find your direct and blunt posts as entertaining.
This is one time... and I think the first from me... where I/we kindly ask for you to take a chill-pill buddy. I think you're the only person that is getting bent out of shape that Apple is doing this with A-1 celebrities and for some reason, you're getting your tighty-whities in a wedgie. This isn't any different than celebrity getting a gift-basket worth $100K at some stuffy awards event.
I don't see what Apple is doing as crass... It makes me wish that I was somebody important enough for Apple to say "We want you to have one!"
This isn't any different than celebrity getting a gift-basket worth $100K at some stuffy awards event.
One difference is that it is Apple that is doing the giving.
But, don't worry, I've pretty much said what I had to say about this topic.
And just for the record, I think that the Apple Watch is going to sell great, and it will be a very successful product for Apple. My critique of Apple has nothing to do with that.
Hey rumor sites: we all know by now that part of Apple's marketing tactic is to give out watches to certain celebrities. We don't need a new story on it every time one of these photos crops up somewhere. :rolleyes:
Yeah, when Apple give out these to celebrity, they actually give out $1500 piece of hardware ($1300 gold + $200 the rest of the watch) value but get back huge benefit for marketing purpose. Now, most of Beyonce's fans want an Apple watch.
Apple is playing the long game. They also know that they want to create a "cool" movement similar to what listening to an iPod vs a Zune meant in the 1990s. While the iPod's time is waning, it did carry over to the iPhone, it enhanced the sales of Macs, lit a fire under the iPads, and turned the iTunes store into a power house.
Apple has hired experts in the luxury field and is following a path that small thinkers on this forum can't even imagine.
I don't see what Apple is doing as crass... It makes me wish that I was somebody important enough for Apple to say "We want you to have one!"
I wrote Tim and promised I'd become famous if he gave me an ?Watch. I haven't heard back from him so this makes me think he's considering it...
/s :smokey:
I also asked him for the Beyoncé version in case my march to famé and fortuné doesn't work out and I can pawn it...
Who cares.....lame lame marketing on Apple's part...paying celebrities to wear a watch they would normally never wear.
I love it when people are having a hard time believing Apple might never have to pay these celebrities at all apart from the cost of the Watch itself. It shows how shit products in their lives are.
No they're not. Will Carling was asked that on Twitter and he replied something like 'ha, I wish'.
If you asked a lot of non-English or even younger English rugby fans they would know the name but not really know who he is. I'm fairly sure the watch for Carling was Jony Ive giving one to either a guy he knows - they are the same age - or someone he was once a fan of - he used to play rugby. It's barely for marketing purposes. Beyonce he is not (I can't believe I just wrote that).
Comments
I'm glad she's showing it off—for whatever reason.
The reason is, like most celebrities, she will do anything for money.
-kpluck
A quick google brought this up (first link I've clicked)
http://www.businessinsider.com/apple-product-placements-in-tv-and-movies-2012-8?op=1#ixzz3XupIUo5W
?The tagline is: Apple doesn't pay for product placement in movies.
So you can believe that because it says that. But if you read a bit further, it says they're giving out "endless amount of computers". Isn't that pay?
“Apple won’t pay to have their products featured, but they are more than willing to hand out an endless amount of computers, iPads, and iPhones,” Gavin Polone, who produced Zombieland, Curb Your Enthusiasm, and more, told Businessweek. “It’s kind of a graft situation.”
Nothing's of free and I do guess that again some directors are more than happy to show Apple computers free of charge, the majority will try to get something out of it (conjecture again).
Conjecture from nothing and your free to dig 10 years to confirm something you pulled straight out of the air.
They give the computers to creative people, but these people are free to use it or not on screen, so in fact they don't pay for endorsement but people wind up using them anyway... Because lets face it, they're the best product out there and showing them in a movie is kind of a shorthand for sophistication and coolness. The prop serves to personalize the users.
Acer or Asus doing the same would be pointless because, all those windows products are basically the same... So, the creative wouldn't use them to ad a touch of character.
If you want to see real hard core product placement in a TV series, look at Elementary. In this case, I do have to wonder if Microsoft did indeed pay the show to show the tech, since the presentation is a lot more in your face than the typical Apple on screen display.
You sound like a prime candidate as an android customer.
Hate to burst your bubble but special people got the ipod, ipad, and iphone before the general public
I know a douchebag move when I see one, and nope, that doesn't make me an android customer.
What's next? Are you going to accuse me of being a Fandroid?
" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
I'm in fact at least working in advertising field so I know a thing or two about these things.
Personally, it seems kind of silly for Apple to show itself willing to BUY favor for a product. Any product really, let alone an accessory.
Like all things of this type the Apple Watch won't become a fad until they have been around for five or six years. THEN, the kids will begin buying up the first or second releases of the watch for very little money and the "old" Apple watches will become part of the grung look.
Just my take.
When your're rich they think you really know!
Afford them? They are getting paid to wear them.
Trust me.
"Trust you"? I wouldn't trust some anonymous Internet person any more than I would trust a Fandroid to speak the truth.
Post a substantiated proof that they are being paid, or take a hike.
Personally, it seems kind of silly for Apple to show itself willing to BUY favor for a product. Any product really, let alone an accessory.
That's precisely my point too!
I don't care if somebody is the most famous celebrity in the world, or if somebody is the poorest person in the world, if they want the best consumer tech product, then there's only one choice, and that's Apple! Apple doesn't need to buy favor from anybody!
This is beneath them, IMO. And the sad part is that they don't even need to do it! I could understand Samsung or any other countless number of companies doing this to promote their crap products, but not Apple!
I know a douchebag move when I see one, and nope, that doesn't make me an android customer.
What's next? Are you going to accuse me of being a Fandroid?
" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />
Ya know... I can always count on you to pretty much say anything and everything in a thread. Most of the time, I find your direct and blunt posts as entertaining.
This is one time... and I think the first from me... where I/we kindly ask for you to take a chill-pill buddy. I think you're the only person that is getting bent out of shape that Apple is doing this with A-1 celebrities and for some reason, you're getting your tighty-whities in a wedgie. This isn't any different than celebrity getting a gift-basket worth $100K at some stuffy awards event.
I don't see what Apple is doing as crass... It makes me wish that I was somebody important enough for Apple to say "We want you to have one!"
This isn't any different than celebrity getting a gift-basket worth $100K at some stuffy awards event.
One difference is that it is Apple that is doing the giving.
But, don't worry, I've pretty much said what I had to say about this topic.
And just for the record, I think that the Apple Watch is going to sell great, and it will be a very successful product for Apple. My critique of Apple has nothing to do with that.
There is no upside down. You can wear it in either orientation.
Apple is playing the long game. They also know that they want to create a "cool" movement similar to what listening to an iPod vs a Zune meant in the 1990s. While the iPod's time is waning, it did carry over to the iPhone, it enhanced the sales of Macs, lit a fire under the iPads, and turned the iTunes store into a power house.
Apple has hired experts in the luxury field and is following a path that small thinkers on this forum can't even imagine.
I wrote Tim and promised I'd become famous if he gave me an ?Watch. I haven't heard back from him so this makes me think he's considering it...
/s :smokey:
I also asked him for the Beyoncé version in case my march to famé and fortuné doesn't work out and I can pawn it...
No you don't.
But you know how to emulate one.
No you don't.
But you know how to emulate one.
I can definitely be a douchebag when required. I think that it's an important skill to have. Many people lack that particular skill.
Perhaps that's why I can also easily identify other things that might be douchebaggish in nature.
Who cares.....lame lame marketing on Apple's part...paying celebrities to wear a watch they would normally never wear.
I love it when people are having a hard time believing Apple might never have to pay these celebrities at all apart from the cost of the Watch itself. It shows how shit products in their lives are.
????????????
No they're not. Will Carling was asked that on Twitter and he replied something like 'ha, I wish'.
If you asked a lot of non-English or even younger English rugby fans they would know the name but not really know who he is. I'm fairly sure the watch for Carling was Jony Ive giving one to either a guy he knows - they are the same age - or someone he was once a fan of - he used to play rugby. It's barely for marketing purposes. Beyonce he is not (I can't believe I just wrote that).
Source?