New, polished Apple TV interface said to 'blow away' existing smart TVs

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  • Reply 21 of 241
    irelandireland Posts: 17,798member

    The perfect Apple TV has hardware + software polish.

     

    But all the polish in the world won't make up for a lack of content.

     

    Perhaps a super successful platform gives them negotiating power, but that's a future promise. Until they have the right content deal in place it's not in place. Much to be proven here. i hope to God they have an awesome TV in the lab ready to go for when this content play is up and running and it's for sale + for contract.

     

    Paying $79 a month for TV service on a 3-year contract that includes a contract-to-buy Jony Ive designed television product should be Apple's ultimate goal. Then the subscription deal goes down to $39/month thereafter. And for the love of God please let the rights to such a deal be global. It's 2015 FFS.

  • Reply 22 of 241
    Quote:

    Originally Posted by wood1208 View Post



    When product becomes complex and expectations of users are sky high. Apple should offer decent and improve it fast as feedback start rolling in. One will always find a set of users with UN-resonable expectation but that can also be met with time and patience.



    Let's hope, new Apple-TV starts laying down ground for mid tier game console, first tier set-top box streaming(TV,video,music), decent Homekit Hub, reasonable internet browsing(may be 802.11ac router), etc. I will buy for $249-$299 if all these can be in one device.



    I agree with you. Yes, I too want to be a converging device. The 802.11ac router would be nice, but I think the close proximity of the TV make this a not good router. I also do hope that they keep the price in the original range < $100

  • Reply 23 of 241
    gatorguygatorguy Posts: 24,176member
    ireland wrote: »
    The perfect Apple TV has hardware + software polish.

    <span style="line-height:1.4em;">But all the polish in the world won't make up for a lack of content.</span>


    Perhaps<span style="line-height:1.4em;"> a super successful platform gives them negotiating power, but that's a future </span>
    promise<span style="line-height:1.4em;">. Until they have the right content deal in </span>
    place it's not in place. Much to be proven here. i hope to God they have an awesome TV in the lab ready to go for when this content play is up and running and it's for sale + for contract.

    Paying $79 a month for TV service which included a contract-to-buy Jony Ive designed television product should be Apple's ultimate goal. And for the love of God please let the rights to such a deal be global. It's 2015 FFS.
    Talking TV's for a moment have you looked at the new LG OLED HDTV's? The latest is advertised as thinner than a smartphone at under 5mm. :err:
    http://www.christiantoday.com/article/lg.unveils.4.8.mm.thick.tvs.thats.thinner.than.a.smartphone/61049.htm

    Sony has an LED one coming in at .2 inches.
    http://theslanted.com/2015/06/19437/sonys-new-4k-hdtv-models-are-almost-impossibly-thin/
  • Reply 24 of 241
    SpamSandwichSpamSandwich Posts: 33,407member
    Quote:

    Originally Posted by aderutter View Post





    Wow what a load of bull he speaks. We were promised hover boards 30 years ago and he reckons we'll have a pool of self-driving cars to hail in 18 months time. Lmfao



    Considering there is an unprecedented number of companies entering this space, I'd say he's going to be right on the mark.

     

    If he had said, "...in twenty years...", then it would be a far more suspect comment.

  • Reply 25 of 241
    SpamSandwichSpamSandwich Posts: 33,407member
    Quote:
    Originally Posted by Ireland View Post

     

    The perfect Apple TV has hardware + software polish.

     

    But all the polish in the world won't make up for a lack of content.

     

    Perhaps a super successful platform gives them negotiating power, but that's a future promise. Until they have the right content deal in place it's not in place. Much to be proven here. i hope to God they have an awesome TV in the lab ready to go for when this content play is up and running and it's for sale + for contract.

     

    Paying $79 a month for TV service on a 3-year contract that includes a contract-to-buy Jony Ive designed television product should be Apple's ultimate goal. And for the love of God please let the rights to such a deal be global. It's 2015 FFS.


     

    Unless some magical entity responsible for negotiating global rights appears, that'll never happen. Broadcast, streaming and content rights are all local and country-specific.

  • Reply 26 of 241
    schlackschlack Posts: 719member
    should be cool..excited.

    think they need to price it right.

    would be hard for me to consider if it's more than $150.

    just have too many streaming and gaming options already in the house.
  • Reply 27 of 241

    If it is as good as it sounds, it'll be slavishly and blatantly copied in no time, and soon afterwards, the meme will be "oh, Apple didn't create this, it was all obvious." Sigh.

     

    And we know who they'll be in this Forum. No need to name names.

  • Reply 28 of 241
    ireland wrote: »
    The perfect Apple TV has hardware + software polish.

    <span style="line-height:1.4em;">But all the polish in the world won't make up for a lack of content.</span>


    Perhaps<span style="line-height:1.4em;"> a super successful platform gives them negotiating power, but that's a future </span>
    promise<span style="line-height:1.4em;">. Until they have the right content deal in </span>
    place it's not in place. Much to be proven here. i hope to God they have an awesome TV in the lab ready to go for when this content play is up and running and it's for sale + for contract.

    Paying $79 a month for TV service on a 3-year contract that includes a contract-to-buy Jony Ive designed television product should be Apple's ultimate goal. Then the subscription deal goes down to $39/month thereafter. And for the love of God please let the rights to such a deal be global. It's 2015 FFS.


    ... The content is thee and me ...
  • Reply 29 of 241
    satchmosatchmo Posts: 2,699member
    Quote:

    Originally Posted by TheWhiteFalcon View Post



    The A8's GPU is NOT equivalent to the PS3. That's the next generation of PowerVR graphics likely coming in the A9.



    And there are more to games than graphics. The fantasy that an AppleTV will replace dedicated game consoles is sheer lunacy.



    I think this will be aimed more at the casual gamers...just as the majority of the games on iOS are. 

    I'll be curious to see what type of game controllers (if any) are rolled out. This might dictate how much of a gaming platform Apple is positioning this new AppleTV.

  • Reply 30 of 241
    irelandireland Posts: 17,798member
    Quote:
    Originally Posted by Gatorguy View Post





    Talking TV's for a moment have you looked at the new LG OLED HDTV's? The latest is advertised as thinner than a smartphone at under 5mm. image

    http://www.christiantoday.com/article/lg.unveils.4.8.mm.thick.tvs.thats.thinner.than.a.smartphone/61049.htm



    Sony has an LED one coming in at .2 inches.

    http://theslanted.com/2015/06/19437/sonys-new-4k-hdtv-models-are-almost-impossibly-thin/



    I'm sure the sound is abysmal. Sound when it comes to video content is more important than picture quality—though picture is very important. It's the one area where student films falter the most: sound quality. Skinny TVs invariably mean pesky sound systems. And I'm of the thinking that you should not need to add on an additional product for the TV to be good. It should be good out of the box. The included soundbar in modern TVs should blow away TVs of old. They certainly do not.

  • Reply 31 of 241
    SpamSandwichSpamSandwich Posts: 33,407member
    Quote:

    Originally Posted by Gatorguy View Post





    Talking TV's for a moment have you looked at the new LG OLED HDTV's? The latest is advertised as thinner than a smartphone at under 5mm. image

    http://www.christiantoday.com/article/lg.unveils.4.8.mm.thick.tvs.thats.thinner.than.a.smartphone/61049.htm



    Sony has an LED one coming in at .2 inches.

    http://theslanted.com/2015/06/19437/sonys-new-4k-hdtv-models-are-almost-impossibly-thin/



    Just peel off the old set, roll it up and throw it away? 

  • Reply 31 of 241
    gatorguygatorguy Posts: 24,176member
    ireland wrote: »

    I'm sure the sound is abysmal. Sound when it comes to video content is more important than picture quality—though picture is very important.
    It seems like they're all pushing sound to a separate unit, soundbars and the like. Makes sense if the goal is "thin", flat to the wall as possible.
  • Reply 33 of 241
    Quote:

    Originally Posted by sog35 View Post

     

    Sucks that I have jury duty on Sept 9th.  

     

    Seriously.


    It does. <img class=" src="http://forums-files.appleinsider.com/images/smilies//lol.gif" />

     

    But look at the bright side: you'll have heard nothing at all about it, and you can watch as though you're hearing it live!

  • Reply 34 of 241
    gatorguygatorguy Posts: 24,176member

    Just peel off the old set, roll it up and throw it away? 
    Like this one....
    http://bgr.com/2015/05/20/lg-hdtv-oled-display-wallpaper/
    1000
  • Reply 35 of 241
    solipsismysolipsismy Posts: 5,099member
    It does. :lol:

    But look at the bright side: you'll have heard nothing at all about it, and you can watch as though you're hearing it live!

    And the potential to DL the 1080p version and watch it without first having to watch a lesser version the first time through. Plus, the day of generally results in a dozen articles just on AI and dozens of new posters signing up to say how much Apple sucks.

    edit: I'll switch with you, [@]Sog35[/@].
  • Reply 36 of 241
    tallest skiltallest skil Posts: 43,388member
    Originally Posted by SpamSandwich View Post

    That doesn't always work. I've heard some judges will ask you if you're capable of rendering a fair judgment based on evidence presented (or something to that effect) and they'll not let you off the hook. In many places, they're having problems getting jurors and accept fewer excuses these days.

    image

  • Reply 37 of 241
    SpamSandwichSpamSandwich Posts: 33,407member

    Another vaguely Apple-related thing has just been announced. An ex-Apple engineer has taken on the furniture industry to make couches that knock-down and set-up in minutes. Looks intriguing:

     

    http://www.campaignliving.com

  • Reply 38 of 241
    solipsismy wrote: »
    I hope it's 1/10th as good as it sounds.

    Yes. Almost sounds too good to be true.
    And it's my b-day as well where the original idea was to get the watch. Now plans may broaden....

    I really hope they can amaze us once more.


    There's this old automotive joke from the 1940s-1950s.

    Guy walks into an auto dealer and tells the salesman that he wants to buy a new car to impress his girlfriend:

    Salesman:   "Why not buy a Kaiser and surpriser her?"

    Customer:   Ehhh ...

    Salesman:   "Why not buy a Frazer and amaze her?"

    Customer:   Nah ... I think I'll buy a Tucker!


    Gotta' go now, it's Gruen Time!
  • Reply 39 of 241
    bigpicsbigpics Posts: 1,397member
    Quote:

    Originally Posted by TechProd1gy View Post



    Apple will not replace console or PC gaming with this unit. However the masses will be more than satisfied with the graphics capability of an A8 chip. Apple has always known how to appease the masses and that is what they will do here.



    We are all ready for a game changer.

     

    Fixed it for you Dep't:  "We are all ready for a 'game' changer." ;)

  • Reply 40 of 241
    irelandireland Posts: 17,798member
    Quote:
    Originally Posted by Gatorguy View Post





    It seems like they're all pushing sound to a separate unit, soundbars and the like. Makes sense if the goal is "thin", flat to the wall as possible.



    They don't know how to design large scale viewing products. That's why they leave sound for someone else to solve. The TV product should include superb sound quality without adding on anything. That is not the case for any modern TV available today and I think it's a shame. That you cannot get superb sound quality out of the box is a shame, shame, shame.

     

    People are going around thinking this is the way things are, but it doesn't have to be this way. It really seems like literally not one of the designers of these TVs actually watches content on them. It's like the Hollywood big shots—they don't even watch movies.

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