1. Jobs was talking about a "4 phone not a massive 12.9 post PC iPad. ...And Jobs was right.
2. Whoever was complaining about iOS and recommending it run OS X instead.... DID YOU NOT WATCH THE KEYNOTE?!! During the whole iPad Pro segment I couldn't stop thinking "OMG iOS is killing OS X. This is the future."
3. Here's an Apple video from 1987 demonstating a tablet concept with a Siri-like assistant. Over 2 decades before the product would finally be realized.
You gotta be monkey dancing if you think Apple took inspiration from the Surface xD
Ok now that that's out of the way,
My biggest concern is the screen. Apple needs a shatter proof or at least a shatter resistant screen soon. Imagine cracking that thing?! or sitting on it?
He's not alive to tell us what he meant, so don't flatter yourself thinking that you know. Stylus or pencil is just semantics. Changing the name changes nothing.
We don't have to flatter ourselves. Drawing on a 12.9 inch iPad with a finger. No. That's for general iOS input and use. Yes, smaller phone screens...finger power. The best 'stylus' we have for 'general use.'
Common sense tells us that.
But human beings use 'tools' for precision. Ergo...
'Stylus' or 'Pencil.' No. Not just semantics. And how 'typical' of Apple not to merely call it a 'stylus' either. They called it 'Pencil' because it behaves like a digital version of one. Functionality? Vary pressure. Tilt shading. Precision on a pixel level with nadda noticeable lag. And probably much to the chagrin of M$ and all the 3rd party iPad 'stick' makers...
Apple got it right with the name, functions and the technology. Finally, software, hardware and design got into bed via a three way.
Can't wait to try the 'Pencil' with its almost zero latency.
Doubtful. Most business folks aren't power users so they can probably use iWork. They don't because they don't want to learn something new.
Why they'll take time to learn and downgrade to iWorks? Most business people that aren't power users choose MS Office over iWorks, including Mac users. Could it be because it's a better and more polished than iWorks applications?
DanVM you are a true MS cheerleader. The shame for MS is that you are a dwindling species.
Things aren't staying the same, and Apple just knocked the crutch out from under the surface. So while I agree it has managed some market traction recently (and it is the only hardware that has and it wasn't that spectacular) now that ramp has has been covered in teflon in that most all the traction it once had is now gone.
Most in enterprise view MS's "windows everywhere" as the past and light (mobile) clients and virtualizing windows for legacy support (when necessary) as the future.The "MS lock-in" days are over. And yes they still manage to sell a lot of windows (with what 95% market share (a decade ago) they have quite a bit of momentum.) But, down is down and they are heading down. Funny thing about momentum, change takes far longer than you think it would, and then happens faster than you can believe. (as examples you can point to LP's, CD's Video tapes and now DVD's) Windows is beginning to turn that corner and I don't see any new & different thinking coming out of redmond to fill that widening crevice.
First of all, I'm cheerleader of no one, since I don't care for MS, Apple, neither other companies. I don't still don't see how the Surface traction has gone when there have been growth in the last 5-6 quarters. Maybe it could happen later, but it isn't happening today. All of this while iPads are losing sales at the same time, and that it's happening today.
Second, you still focus in Windows when even MS already is over it. If you noticed my post, I mentioned a list of applications and cloud services business and enterprises already use. And I didn't even mentioned Windows as a desktop OS (even though Windows 10 is doing very good and most business and enterprises haven't started their deployment yet). Yes, Windows sales are down (BTW, same as iPad sales), but they are much more than that. Even in the Apple keynote they were presented with the term "productivity", something business and enterprises already know.
Well, I was only following the link you posted, but in follow up research, it doesn't seem as though anyone is particularly impressed or is really using the Adobe applications ... Or maybe people aren't willing to lay out for a $500 subscription to try and use a handicapped version on the SP3.
You mentioned that "MS couldn't get Adobe to revamp their whole line of applications to support the new stylus features offering very little incentive to use their stylus." And the links I posted showed that is not true. And I don't know the scope of your "research", so I won't comment on that, even more when you didn't do any "research" before posting that Adobe didn't support the SP3 when it wasn't true. BTW, if a full versions of an Adobe application running in the SP3 is handicapped, won't it be worst when it's running in iOS?
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My point still remains that Apple had a vision for how this was going to be implemented and rolled it out along with the hardware. MS released the Surface products without any good reasons that people should move to the platform. In the end, I somehow think that any Adobe support for the Surface will just be another time MS gets steamrollered by a company that does a better job of envisioning and implementing a game changing work flow. Then again, with MS jumping on board with Office upgrades for the iPad Pro, maybe they already realize that.
I remember when the iPad was released and there was no good reason to have or move to it, and Apple prove people wrong. MS did the same with the SP3, prove the market wrong, and now Apple is following the footsteps. That "Apple vision" you mentioned could be based in what MS have done in the last 3 years with the Surface line (side by side applications and the stylus are two examples). In the keynote they ignored iWorks completely while they use the term "productivity" to present MS Office for the iPad Pro. If you do some "research" you'll learn that Apple doesn't always do a better job, neither envision or implement better than other companies. With the Surface Pro 3, MS did a better job, had the vision and better implementation. Let's see how they do with the SP4.
Specifically about the iPad he said "if you see a stylus, they blew it". The operative word being see as opposed to need which everyone claims he meant. Using 'need' would've left the possibility of specific use cases, but he used 'see' which eliminates all use cases.
Personally I like what they did, and agree with you about the Surface being in trouble. Ultimately SJ was wrong, there can be a stylus without blowing it.
Gimme a break. Do you really think he meant that a stylus has no use whatsoever?
And when Jobs says something is shit, do you think he meant it's feces?
Do you have any proof that he thought a stylus has any use whatsoever? No, and since he's not here to tell us otherwise we have to take the things he did say at face value.
Shit is a word that's commonly used as a metaphor, in fact it's probably used more as a metaphor than to mean feces.
2. Whoever was complaining about iOS and recommending it run OS X instead....
DID YOU NOT WATCH THE KEYNOTE?!!
During the whole iPad Pro segment I couldn't stop thinking "OMG iOS is killing OS X. This is the future."
I'm not interested in starting a fight, but in my very humble opinion, what I love the most about Apple is their OS X products. The iPhone and iPad are spectacular and I love them, but when stacked against the competition iOS and Android are pretty evenly matched. I don't feel there is a clear winner there in the minds of the general public, and that's where sales come from.
Obviously, we here on these forums have an affinity to iOS, but here's the thing:
When comparing OS X to Windows, there is no contest for me. OS X is such a pleasure to use compared to Windows. It is far more intuitive, secure and helpful for me every day that OS X is what has truly endeared me with Apple. I've had iPhones for years, but it wasn't until I purchased my MacBook Air that I put the Apple logo on my truck, lol.
We can speak again in a couple years as Apple continues to tweak iOS. But until iOS becomes flexible enough so that an iPad Pro can do for me what my MacBook Air can do, I don't feel my Air has anything to worry about just yet.
Why they'll take time to learn and downgrade to iWorks? Most business people that aren't power users choose MS Office over iWorks, including Mac users. Could it be because it's a better and more polished than iWorks applications?
First of all, I'm cheerleader of no one, since I don't care for MS, Apple, neither other companies. I don't still don't see how the Surface traction has gone when there have been growth in the last 5-6 quarters. Maybe it could happen later, but it isn't happening today. All of this while iPads are losing sales at the same time, and that it's happening today.
It's easier to grow when you have low numbers to begin with. Also did MS ever confirm actual numbers? iPad still outsells Surface by a lot.
Spot on, and given how finance dictates many decisions even the IT department makes, I'd say solutions for which a company has to pay nothing will be preferred over the non-free solutions, meaning if there is a chance that companies can move off the MS Windows/Word ELA lock-in/stitch-up, they will do that in a heartbeat, and MS Office will be reserved for those who actually use the features above and beyond what free solutions provide.
Still it was nice to see MS on stage presenting its suite - it is really only necessary for power users, not average users, so that's just showing how powerful the iPad Pro really is. Personally, I wouldn't send a penny of my money to Redmond, but it's nice to know their stuff runs and runs well on this device, that says something.
First of all, I'm cheerleader of no one, since I don't care for MS, Apple, neither other companies. I don't still don't see how the Surface traction has gone when there have been growth in the last 5-6 quarters. Maybe it could happen later, but it isn't happening today. All of this while iPads are losing sales at the same time, and that it's happening today.
Second, you still focus in Windows when even MS already is over it. If you noticed my post, I mentioned a list of applications and cloud services business and enterprises already use. And I didn't even mentioned Windows as a desktop OS (even though Windows 10 is doing very good and most business and enterprises haven't started their deployment yet). Yes, Windows sales are down (BTW, same as iPad sales), but they are much more than that. Even in the Apple keynote they were presented with the term "productivity", something business and enterprises already know.
You don't see the fact that the surface was running virtually unopposed in the market and now faces a vastly super product as loosing most (all?) the traction it had? As for trying to compare windows downfall as equivalent to the iPad, again I think you have your MS blinders on. iPad sales flattened slightly in recent quarters (much hay has been made about that) however that could have been foreseen by the introduction of the iPhone fablet and the lack of a "high end" professional offering. A few quarters is hardly a trend, however, windows downturn is defiantly a long term trend. It is a long term downfall of antiquated thinking (mostly by old school "windows everywhere" IT managers who are being methodically weeded from the pack. I heard a good joke recently: How do you get a MSCE off your front porch? Pay him for the pizza. )
MS Office will remain king because it's got so many customizations available. There are many developers that make money selling Office Addons that adds or changes functionality of Office. There's no other productivity suite that offers so much integration and customization.
MS Office is a a platform. I can imagine in 10 more years most of those addons becomes plugins and allows you to integrate with other apps and data sources.
I once worked as a consultant for a professional sport team and Excel is their #1 app both for the coaches and players that are tracking their performance and opponents data. They have developers that built modules to make Excel look like an app but it's just a frontend for Excel.
MS Office will remain king because it's got so many customizations available.
Office will remain king for awhile because it is so deeply entrenched in the enterprise, and because the 1 - 5 people out of 100 that utilise its advanced features force the company to buy MS Office for everyone and force everyone to use it, even though it's a complete waste of money, most everyone uses only the most basic features that are widely available in free suites out there.
I agree and disagree, yes office is (and can remain) a strong automation development platform (but that is what 5%, perhaps 10%, of the market.) Office will remain strong as a general purpose suite if and only if they (and it appears they are trying to do so) they can compete as an application developer (independent of windows) with other offerings in the market. If MS ties the windows anchor to their leg they are doomed to follow windows down the crapper.
Do you have any proof that he thought a stylus has any use whatsoever? No, and since he's not here to tell us otherwise we have to take the things he did say at face value.
.
And if you look at the iPad pro, you won't see a stylus. It's optional. Meaning it's not required.
You don't see the fact that the surface was running virtually unopposed in the market and now faces a vastly super product as loosing most (all?) the traction it had?
What vastly super product do you refer? Because the iPad Pro is schedule to be released in November, and I haven't seen any formal comparison with the SP3, which by the way, at the time will be replaced by the SP4. So what you are trying to say is that the vastly super product that no one has tested will be loosing to a product nobody had seen yet, am I right?
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As for trying to compare windows downfall as equivalent to the iPad, again I think you have your MS blinders on.
I'm just saying that iPad sales are down too. I didn't make any comparisons.
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iPad sales flattened slightly in recent quarters (much hay has been made about that) however that could have been foreseen by the introduction of the iPhone fablet and the lack of a "high end" professional offering. A few quarters is hardly a trend, however, windows downturn is defiantly a long term trend.
iPad sales aren't flat, they are down. Here is a line from this article, "The iPad sales growth has been in steady decline over the past few years. Year-over-year sales have declined in each of the last 8 quarters."
And yes, Windows sales are down, yet still larger than OS X. Sales of Windows PCs are much more per quarter than Mac's with OS X, even with the decline in sales (and you have to add the Mac who install Windows in VM or Boot Camp). Even Windows 10 is ahead of Yosemite in marketshare, even though it was released less than two months ago.
It is a long term downfall of antiquated thinking (mostly by old school "windows everywhere"IT managers who are being methodically weeded from the pack.
The Windows everywhere is already dead, and it's being replaced by the "Microsoft everywhere" in servers, phones, PC/notebooks, tablets and cloud. Which one do you think is best for MS?
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I heard a good joke recently: How do you get a MSCE off your front porch? Pay him for the pizza. )
I don't find it funny, but since you seem excited about it, I'll try to go with the flow. HAHA!!
128GB + Pencil, in Gold, for me. Can do without the keyboard (or, my family can give it to me for Christmas).
This will recharge iPad sales in a HUGE way, for Apple. Enterprise use will be massive.
I could actually see that due to the improved ability to write or mark things up. I have a large wacom intuos tablet that doesn't get as much use these days. It doesn't lag like the cintiqs, which is nice. What I notice between the two is that finger motions are more awkward if they're detailed. I can do certain motions with a finger, but for anything with curvature there's a tendency to rotate from the shoulder with the finger held steady. I can rotate from the wrist with a stylus.
And yes, Windows sales are down, yet still larger than OS X. Sales of Windows PCs are much more per quarter than Mac's with OS X, even with the decline in sales (and you have to add the Mac who install Windows in VM or Boot Camp). Even Windows 10 is ahead of Yosemite in marketshare, even though it was released less than two months ago.
Windows marketshare? On a software OS system that is being given away free by a software company? How much money do you actually think MS made on Win10? The reason they are getting marketshare is because they are providing free updates from the long in the tooth Win7 and the Win8 that no one likes. People are taking the free upgrade in the hopes that it solves the issues with how bloated the MS operating system has come.
When Apple "gives away" their software update, it triggers a lot of hardware updates that bring more cash into the company. Windows is starting to chase that model, but have to do it based upon selling it to their vendors to install on their hardware - vendors that are getting squeezed and are chasing lower and lower Wintel prices downward. MS is touting marketshare because they are trying to hold onto anything they can, but as a software company, their long term objective has to be sales, not just counting free OS software they are giving away.
Comments
1. Jobs was talking about a "4 phone not a massive 12.9 post PC iPad. ...And Jobs was right.
2. Whoever was complaining about iOS and recommending it run OS X instead....
DID YOU NOT WATCH THE KEYNOTE?!!
During the whole iPad Pro segment I couldn't stop thinking "OMG iOS is killing OS X. This is the future."
3. Here's an Apple video from 1987 demonstating a tablet concept with a Siri-like assistant. Over 2 decades before the product would finally be realized.
You gotta be monkey dancing if you think Apple took inspiration from the Surface xD
Ok now that that's out of the way,
My biggest concern is the screen. Apple needs a shatter proof or at least a shatter resistant screen soon. Imagine cracking that thing?! or sitting on it?
#crackGate confirmed.
We don't have to flatter ourselves. Drawing on a 12.9 inch iPad with a finger. No. That's for general iOS input and use. Yes, smaller phone screens...finger power. The best 'stylus' we have for 'general use.'
Common sense tells us that.
But human beings use 'tools' for precision. Ergo...
'Stylus' or 'Pencil.' No. Not just semantics. And how 'typical' of Apple not to merely call it a 'stylus' either. They called it 'Pencil' because it behaves like a digital version of one. Functionality? Vary pressure. Tilt shading. Precision on a pixel level with nadda noticeable lag. And probably much to the chagrin of M$ and all the 3rd party iPad 'stick' makers...
Apple got it right with the name, functions and the technology. Finally, software, hardware and design got into bed via a three way.
Can't wait to try the 'Pencil' with its almost zero latency.
Lemon Bon Bon.
Doubtful. Most business folks aren't power users so they can probably use iWork. They don't because they don't want to learn something new.
Why they'll take time to learn and downgrade to iWorks? Most business people that aren't power users choose MS Office over iWorks, including Mac users. Could it be because it's a better and more polished than iWorks applications?
DanVM you are a true MS cheerleader. The shame for MS is that you are a dwindling species.
Things aren't staying the same, and Apple just knocked the crutch out from under the surface. So while I agree it has managed some market traction recently (and it is the only hardware that has and it wasn't that spectacular) now that ramp has has been covered in teflon in that most all the traction it once had is now gone.
Most in enterprise view MS's "windows everywhere" as the past and light (mobile) clients and virtualizing windows for legacy support (when necessary) as the future.The "MS lock-in" days are over. And yes they still manage to sell a lot of windows (with what 95% market share (a decade ago) they have quite a bit of momentum.) But, down is down and they are heading down. Funny thing about momentum, change takes far longer than you think it would, and then happens faster than you can believe. (as examples you can point to LP's, CD's Video tapes and now DVD's) Windows is beginning to turn that corner and I don't see any new & different thinking coming out of redmond to fill that widening crevice.
First of all, I'm cheerleader of no one, since I don't care for MS, Apple, neither other companies. I don't still don't see how the Surface traction has gone when there have been growth in the last 5-6 quarters. Maybe it could happen later, but it isn't happening today. All of this while iPads are losing sales at the same time, and that it's happening today.
Second, you still focus in Windows when even MS already is over it. If you noticed my post, I mentioned a list of applications and cloud services business and enterprises already use. And I didn't even mentioned Windows as a desktop OS (even though Windows 10 is doing very good and most business and enterprises haven't started their deployment yet). Yes, Windows sales are down (BTW, same as iPad sales), but they are much more than that. Even in the Apple keynote they were presented with the term "productivity", something business and enterprises already know.
Well, I was only following the link you posted, but in follow up research, it doesn't seem as though anyone is particularly impressed or is really using the Adobe applications ... Or maybe people aren't willing to lay out for a $500 subscription to try and use a handicapped version on the SP3.
You mentioned that "MS couldn't get Adobe to revamp their whole line of applications to support the new stylus features offering very little incentive to use their stylus." And the links I posted showed that is not true. And I don't know the scope of your "research", so I won't comment on that, even more when you didn't do any "research" before posting that Adobe didn't support the SP3 when it wasn't true. BTW, if a full versions of an Adobe application running in the SP3 is handicapped, won't it be worst when it's running in iOS?
I remember when the iPad was released and there was no good reason to have or move to it, and Apple prove people wrong. MS did the same with the SP3, prove the market wrong, and now Apple is following the footsteps. That "Apple vision" you mentioned could be based in what MS have done in the last 3 years with the Surface line (side by side applications and the stylus are two examples). In the keynote they ignored iWorks completely while they use the term "productivity" to present MS Office for the iPad Pro. If you do some "research" you'll learn that Apple doesn't always do a better job, neither envision or implement better than other companies. With the Surface Pro 3, MS did a better job, had the vision and better implementation. Let's see how they do with the SP4.
Do you have any proof that he thought a stylus has any use whatsoever? No, and since he's not here to tell us otherwise we have to take the things he did say at face value.
Shit is a word that's commonly used as a metaphor, in fact it's probably used more as a metaphor than to mean feces.
I'm not interested in starting a fight, but in my very humble opinion, what I love the most about Apple is their OS X products. The iPhone and iPad are spectacular and I love them, but when stacked against the competition iOS and Android are pretty evenly matched. I don't feel there is a clear winner there in the minds of the general public, and that's where sales come from.
Obviously, we here on these forums have an affinity to iOS, but here's the thing:
When comparing OS X to Windows, there is no contest for me. OS X is such a pleasure to use compared to Windows. It is far more intuitive, secure and helpful for me every day that OS X is what has truly endeared me with Apple. I've had iPhones for years, but it wasn't until I purchased my MacBook Air that I put the Apple logo on my truck, lol.
We can speak again in a couple years as Apple continues to tweak iOS. But until iOS becomes flexible enough so that an iPad Pro can do for me what my MacBook Air can do, I don't feel my Air has anything to worry about just yet.
Did users choose Office or did the IT department?
It's easier to grow when you have low numbers to begin with. Also did MS ever confirm actual numbers? iPad still outsells Surface by a lot.
Did users choose Office or did the IT department?
Spot on, and given how finance dictates many decisions even the IT department makes, I'd say solutions for which a company has to pay nothing will be preferred over the non-free solutions, meaning if there is a chance that companies can move off the MS Windows/Word ELA lock-in/stitch-up, they will do that in a heartbeat, and MS Office will be reserved for those who actually use the features above and beyond what free solutions provide.
Still it was nice to see MS on stage presenting its suite - it is really only necessary for power users, not average users, so that's just showing how powerful the iPad Pro really is. Personally, I wouldn't send a penny of my money to Redmond, but it's nice to know their stuff runs and runs well on this device, that says something.
First of all, I'm cheerleader of no one, since I don't care for MS, Apple, neither other companies. I don't still don't see how the Surface traction has gone when there have been growth in the last 5-6 quarters. Maybe it could happen later, but it isn't happening today. All of this while iPads are losing sales at the same time, and that it's happening today.
Second, you still focus in Windows when even MS already is over it. If you noticed my post, I mentioned a list of applications and cloud services business and enterprises already use. And I didn't even mentioned Windows as a desktop OS (even though Windows 10 is doing very good and most business and enterprises haven't started their deployment yet). Yes, Windows sales are down (BTW, same as iPad sales), but they are much more than that. Even in the Apple keynote they were presented with the term "productivity", something business and enterprises already know.
You don't see the fact that the surface was running virtually unopposed in the market and now faces a vastly super product as loosing most (all?) the traction it had? As for trying to compare windows downfall as equivalent to the iPad, again I think you have your MS blinders on. iPad sales flattened slightly in recent quarters (much hay has been made about that) however that could have been foreseen by the introduction of the iPhone fablet and the lack of a "high end" professional offering. A few quarters is hardly a trend, however, windows downturn is defiantly a long term trend. It is a long term downfall of antiquated thinking (mostly by old school "windows everywhere" IT managers who are being methodically weeded from the pack. I heard a good joke recently: How do you get a MSCE off your front porch? Pay him for the pizza.
)
Office will remain king for awhile because it is so deeply entrenched in the enterprise, and because the 1 - 5 people out of 100 that utilise its advanced features force the company to buy MS Office for everyone and force everyone to use it, even though it's a complete waste of money, most everyone uses only the most basic features that are widely available in free suites out there.
I agree and disagree, yes office is (and can remain) a strong automation development platform (but that is what 5%, perhaps 10%, of the market.) Office will remain strong as a general purpose suite if and only if they (and it appears they are trying to do so) they can compete as an application developer (independent of windows) with other offerings in the market. If MS ties the windows anchor to their leg they are doomed to follow windows down the crapper.
And if you look at the iPad pro, you won't see a stylus. It's optional. Meaning it's not required.
Did users choose Office or did the IT department?
From what I have seen, both, users and IT departments.
The same could apply to OS X growth, since it's usage is so low, and Windows outsells it. What's your point?
You don't see the fact that the surface was running virtually unopposed in the market and now faces a vastly super product as loosing most (all?) the traction it had?
What vastly super product do you refer? Because the iPad Pro is schedule to be released in November, and I haven't seen any formal comparison with the SP3, which by the way, at the time will be replaced by the SP4. So what you are trying to say is that the vastly super product that no one has tested will be loosing to a product nobody had seen yet, am I right?
I'm just saying that iPad sales are down too. I didn't make any comparisons.
iPad sales aren't flat, they are down. Here is a line from this article, "The iPad sales growth has been in steady decline over the past few years. Year-over-year sales have declined in each of the last 8 quarters."
http://www.businessinsider.com/apples-ipad-sales-decline-again-2015-4
And yes, Windows sales are down, yet still larger than OS X. Sales of Windows PCs are much more per quarter than Mac's with OS X, even with the decline in sales (and you have to add the Mac who install Windows in VM or Boot Camp). Even Windows 10 is ahead of Yosemite in marketshare, even though it was released less than two months ago.
http://www.pcmag.com/article2/0,2817,2490499,00.asp
The Windows everywhere is already dead, and it's being replaced by the "Microsoft everywhere" in servers, phones, PC/notebooks, tablets and cloud. Which one do you think is best for MS?
I don't find it funny, but since you seem excited about it, I'll try to go with the flow. HAHA!!
Now you are just being silly...
128GB + Pencil, in Gold, for me. Can do without the keyboard (or, my family can give it to me for Christmas).
This will recharge iPad sales in a HUGE way, for Apple. Enterprise use will be massive.
I could actually see that due to the improved ability to write or mark things up. I have a large wacom intuos tablet that doesn't get as much use these days. It doesn't lag like the cintiqs, which is nice. What I notice between the two is that finger motions are more awkward if they're detailed. I can do certain motions with a finger, but for anything with curvature there's a tendency to rotate from the shoulder with the finger held steady. I can rotate from the wrist with a stylus.
And yes, Windows sales are down, yet still larger than OS X. Sales of Windows PCs are much more per quarter than Mac's with OS X, even with the decline in sales (and you have to add the Mac who install Windows in VM or Boot Camp). Even Windows 10 is ahead of Yosemite in marketshare, even though it was released less than two months ago.
http://www.pcmag.com/article2/0,2817,2490499,00.asp
Windows marketshare? On a software OS system that is being given away free by a software company? How much money do you actually think MS made on Win10? The reason they are getting marketshare is because they are providing free updates from the long in the tooth Win7 and the Win8 that no one likes. People are taking the free upgrade in the hopes that it solves the issues with how bloated the MS operating system has come.
When Apple "gives away" their software update, it triggers a lot of hardware updates that bring more cash into the company. Windows is starting to chase that model, but have to do it based upon selling it to their vendors to install on their hardware - vendors that are getting squeezed and are chasing lower and lower Wintel prices downward. MS is touting marketshare because they are trying to hold onto anything they can, but as a software company, their long term objective has to be sales, not just counting free OS software they are giving away.