Charity auction offers lunch with Eddy Cue at Apple Park
Apple services chief Eddy Cue has followed CEO Tim Cook in offering a lunch date to the winner of a charity auction, with the latest Charitybuzz lot aiming to raise funds for the National Association of Basketball Coaches Foundation through the sale of a meeting with the executive at the new Apple Park headquarters.
The Charitybuzz auction page reveals the winning bidder will have lunch at the 175-acre Apple Park in Cupertino, CA, engaging in a "one-on-one, in-depth conversation" with the executive. The lot is a private meet-and-greet for one person, including a meal and gratuity, to be scheduled at a mutually agreed upon date between the bidder and Apple before June 30 next year.
While the auction lot does include a visit to the campus, it is noted as not including a "formal tour" of the headquarters, and photography of the occasion is not permitted. The winner will have to make their own way to the headquarters, as travel and accommodation is not included as part of the lot.
The auction is currently underway, and will run until 3PM EDT on June 28. At the time of writing, there are no bids on the auction, but Charitybuzz has given it an estimated value of $50,000.
The auction benefits the National Association of Basketball Coaches Foundation, which supports charitable and educational programs in the NABC, including the TTRR national literacy program targeting middle school-aged youth. Cue is a major fan of basketball, and was recently spotted courtside after the Golden State Warriors beat the Cleveland Cavaliers to claim the NBA championship.
This is not the first time Eddy Cue has put his time up for auction in the name of charity. In 2014, Cue raised $85,000 in a similar lunch auction, with the addition of a MacBook Air to the lot.
CEO Tim Cook's auction for a one-hour meal at Apple Park last month raised $688,999, beating the $515,000 raised last year, and the record $610,000 from the 2013 auction. Robert F. Kennedy Human Rights was the beneficiary of this year's Cook meal auction.
The Charitybuzz auction page reveals the winning bidder will have lunch at the 175-acre Apple Park in Cupertino, CA, engaging in a "one-on-one, in-depth conversation" with the executive. The lot is a private meet-and-greet for one person, including a meal and gratuity, to be scheduled at a mutually agreed upon date between the bidder and Apple before June 30 next year.
While the auction lot does include a visit to the campus, it is noted as not including a "formal tour" of the headquarters, and photography of the occasion is not permitted. The winner will have to make their own way to the headquarters, as travel and accommodation is not included as part of the lot.
The auction is currently underway, and will run until 3PM EDT on June 28. At the time of writing, there are no bids on the auction, but Charitybuzz has given it an estimated value of $50,000.
The auction benefits the National Association of Basketball Coaches Foundation, which supports charitable and educational programs in the NABC, including the TTRR national literacy program targeting middle school-aged youth. Cue is a major fan of basketball, and was recently spotted courtside after the Golden State Warriors beat the Cleveland Cavaliers to claim the NBA championship.
This is not the first time Eddy Cue has put his time up for auction in the name of charity. In 2014, Cue raised $85,000 in a similar lunch auction, with the addition of a MacBook Air to the lot.
CEO Tim Cook's auction for a one-hour meal at Apple Park last month raised $688,999, beating the $515,000 raised last year, and the record $610,000 from the 2013 auction. Robert F. Kennedy Human Rights was the beneficiary of this year's Cook meal auction.
Comments
Or you could have read the article before posting. Honestly, I was going to post the same snarky comment that you did, based on the headline. But then I read the article.
The National Association of Basketball Coaches Foundation, Inc., was organized exclusively for charitable and educational purposes, and to support the charitable and education purposes of the National Association of Basketball Coaches (NABC), a Kansas non-profit corporation.
For a worthy cause. Edited to add: Clearly some are jumping to conclusions and/or are confused by the name of the org. It clearly is charity for educational purposes, not on behalf of coaches. Some of whom are highly paid and compensated (some outrageously considering the rules their players must endure).
NABC don't support middle school-aged youth ONLY, but it supports those in education INCLUDING those young players. Judging by the name of the association, it'd be safe to assume that the majority of charity goes to the coaches, not students.
-fumbled Apple Maps deployment and initial (prolonged) development by myopic lack of looking outside of his personal bubble of the bay area. This is something that he, surprisingly, openly admitted to. This is also something that didn't seem to get sufficiently addressed until other execs stepped in. This is all according to that Apple-sanctioned story a while back.
-app store development seemed to have a lot of issues until Phil took over, then there were rapid, positive changes.
-the *enormous* lead of Siri, which left competitors completely flat-footed, seems to have been significantly squandered. Various functions kept being added, while the basic functionality seemed to be ignored.
-ongoing lack of sufficient content, contracted or original. It doesn't show great judgement to be wearing sneakers, no socks, and a Hawaiian shirt to an executive meeting, that's barely passable attire for the continental breakfast at the Hawaiian Hilton. ...
-searching for anything, anywhere on an iOS device is still a huge chore, in mail especially, but even in maps, it only searches location titles, and doesn't even include searching for key words in the location descriptors (at least last time I checked)
-apple pay seems like it could've been better promoted (nice to see the story that just came out on it today)
-podcasts seems to be largely ignored, with promises for improvements, but little seems to be done. Seems like a huge missed opportunity for many years now.
-Apple Music, while it has great qualities, seems a bit off. Despite Apple being dominant in music, THERE IS STILL ALMOST NO SUPPORT FOR SUB GENRE CATEGORIZATION. McHammer is still in the same genre as a trance song. And if the personal profile they're finally (yes, finally) releasing doesn't allow for significant customization (beyond just listing playlists), it's going to be DOA. How does Apple not understand this by now??: If you give people enough tools for self-expression, they will go crazy with it. Just look at the popularity of facebook. However, if you don't provide that personal customization, people won't use it. Apple seems much too focused on telling people what to listen to rather than facilitating their own personal tastes. Which is really strange, because 1) Apple's ethos in hardware and software is to 'get out of the way of the user' and 2) music is something that is extremely personal and subjective. People need facilitation more than they need outside curation (which seems more and more to be an unattainable holy grail, rather than a practical goal).
Not to much on the middle school literacy program, but maybe they're just humble.
and is continually rewarded, so the logical conclusion is his bosses are happy with the deliverables of which we are largely igornant.
Okay, so he does run Apple's fastest growing division. That's what I thought I'd read.
again -- if he weren't good at his job why would his bosses (Cook plus board) continue to reward him with very lucrative bonuses? Apple is not in the business of giving away free money just for fun.
That kind of fallacious logic seems like the type of thinking that would allow those (very avoidable) issues to become issues in the first place. How many years need to go by before something changes??? I don't know exactly what that something is, but I hope someone at Apple can figure it out sometime soon.