Apple may not reveal the TBA items until the WWDC keynote, if then. Remember, technically, this is all subject to NDA - meaning they don't have to reveal the TBA content publicly to anyone NOT attending WWDC.
Can Apple really expect to roll something that big out and not have the word spread? I am sure that one of the ways Apple has been able to keep things secret is to let as few people know about something as possible. That and a vicious enforcement of NDAs.
If they discuss 970s at WWDC sessions, they should expect that word will get out.
BTW, does anyone know about how many developers attend?
For WWDC 2000, there were several TBA items that were not announced until AFTER the keynote. I was there. The little calendars they handed out indicated which major area these TBA's were in (Quicktime or WebObjects or ProjectBuilder or whatever), but not the specifics of the class.
Heck, some of the stuff changed even later in the week.
Of coures Apple knows most of what is discussed will be widely known once the event starts, but that is pretty OK with them once they've had their PR moment.
Typically, Apple does NOT intro new hardware at WWDC. They may very well do it this time, but it is just as likely that they will launch the 970s the next Tuesday or the Tuesday BEFORE WWDC at a special event.
If the 970s are not announced at the opening keynote, they will NOT be announced at the Hardware keynote on Day 2. If they show off PPC 970 Technology Demos at the Day 2 event, They won't likely launch the 970 Macs for at least a month - they showed off the dual G4s at WWDC, but did not launch them until MWNY (along with the overpriced Cube).
WWDC is a developer event and Apple quite often uses it to talk to developers about upcoming hardware and software technologies. They need developer buy-in for these things and WWDC is the place to get it. AltiVec, OS X and many other technologies have been first made "public" at WWDC's past (if you count widespread developer exposure as public). 64-bit, both the operating system support and the hardware, is something that requires developer support to be at all useful. It is exactly the kind of thing that should be introduced at WWDC, and it is also something that requires developers to have hardware in order to be able to develop product for. Emulators for this are completely impractical (more so that even AltiVec) so for developers to actually get to work on this stuff they need real 64-bit hardware. All of this makes it extremely likely that Apple will, at the very least, introduce the 64-bit OS support and developer-ready hardware. Since such an announcement will instantly leak past the developer community it is likely that Apple will go the whole nine yards and use this forum as the introduction of the new hardware even if it isn't immediately available. The fact that they bumped the whole event back a month only 3 months in advance means that they must have had a very compelling reason to do so.
We will know a whole lot more after Steve's keynote, and I'm guessing we'll see the actual first generation products they are bringing to market. Availability TBD.
I would argue that IBM will not sit on this chip for too long, waiting for Apple to unveil the new desktops. There may be such a time constraint that would propel such announcement.
Funny how in '99 I posted a topic here alarmed about the impending problem of the G4, that a massive mHz logjam would occur with the entire apple product line if the Powermac did not ramp up the numbers.
Now it appears that IBM will be ready to unleash a flurry of increasing performance that Apple will have to somehow distribute to their customers in a civilized fashion.
On this day in 1992, Apple unveiled a concept model of the ill-fated Newton handheld computer. The demonstration, at the Consumer Electronics Show in Chicago, featured a computer the size of a videocassette that could read handwriting, dial telephones, and swap data with other machines.
However, Apple's Newton proved to be an extravagant flop, selling only 200,000 Newtons in five years, compared with the popular PalmPilot, which sold one million units in its first two years on the market. The Newton was discontinued in 1998 after the company had spent an estimated $500 million developing the product over ten years.
However, Apple's Newton proved to be an extravagant flop, selling only 200,000 Newtons in five years, [...] The Newton was discontinued in 1998 after the company had spent an estimated $500 million developing the product over ten years.
wow, now that's a lot of money per unit, sold...
uhm...think, think, think: $ 2,500.00 a piece.
makes me curious: what had apple spent on development etc. for the cube?
Typically, Apple does NOT intro new hardware at WWDC. They may very well do it this time, but it is just as likely that they will launch the 970s the next Tuesday or the Tuesday BEFORE WWDC at a special event.
Agreed... this post and Programmer's post make the most sense to me based on the available information. My own pet theory is that they will be announced the week before WWDC and ship within two weeks. machines in the labs at WWDC wll be PowerMac 970's. Why?
Because:
they deserve thier own event/press.
NDA or no, they won't be able to keep the info secret after info is presented at WWDC.
it will serve as an incentive for fence-sitters who haven't yet decided to go to WWDC.
the "holy shit you would _not_ believe how fast these machines compile/run my code" factor will be great word-of-mouth marketing when the developers get back home.
At least, that's what I would do Of course I'll be fighting to be first in line to by the fastest config available *grin*
makes me curious: what had apple spent on development etc. for the cube?
I am sure it was nowhere near that much. They did have to develop the case/frame but did not develop an entire operating system for it. Even the hardware for the Newton had to be developed from scratch where the cube was just fitting an existing design into the new form. They may not have made money on the cube but certainly didn't lose hundreds of millions either.
My own pet theory is that they will be announced the week before WWDC and ship within two weeks.
I don't know why you think that. Apple already has this massive event where they are going to have the people who care most about 64-bit there, anxiously waiting to find out what greatness Apple messed up their travel plans for. This is a perfect venue to SJ's flashy demos and you can imagine the developers storming out of the keynote over to the exhibition hall and testing labs to play with the new hardware. Why announce the hardware before that and steal SJ's thunder?! That isn't his style at all.
We haven't had many 'flashy' tower demonstrations in the last last year.
So, I think we'll see the 970 'upfront and personal' at WWDC. This would be the ideal opportunity to toast a 3 gig 'snail'. I'll take that with mayonaise and a 'sparkler' on top. ('See folks, the Pentium 4 is well and truly cooked...grab a fork...' SJ)
I wonder what apps they'll use to demo' this 'Pentium crushing' power?
Final Cut Pro 4 on the Mac vs Adobe Premiere on the PC (heh), PS7?, Maya?, encoding?, system 'snap' vs .5 (in early beta...)...a special version of Doom III?
Everything about the postponement of the WWDC to later, Panther...(and Panther intro'ing 64 bit...) says no need to be shy. I think Apple will be more forthcoming with this than they were with the dual G4 previews.
It sends a strong message out. A clear signal of where Apple is going. You can't talk about 64 bit computing without wondering what CPU Apple what run Panther on...('Duh...I wonder...?' Quark.)
Only four weeks to go. I guess we'll find out then.
Comments
Originally posted by jccbin
Apple may not reveal the TBA items until the WWDC keynote, if then. Remember, technically, this is all subject to NDA - meaning they don't have to reveal the TBA content publicly to anyone NOT attending WWDC.
Can Apple really expect to roll something that big out and not have the word spread? I am sure that one of the ways Apple has been able to keep things secret is to let as few people know about something as possible. That and a vicious enforcement of NDAs.
If they discuss 970s at WWDC sessions, they should expect that word will get out.
BTW, does anyone know about how many developers attend?
Originally posted by kraig911
Its going to be hilarious when he (steve) doesn't.
Indeed.
Heck, some of the stuff changed even later in the week.
Of coures Apple knows most of what is discussed will be widely known once the event starts, but that is pretty OK with them once they've had their PR moment.
Typically, Apple does NOT intro new hardware at WWDC. They may very well do it this time, but it is just as likely that they will launch the 970s the next Tuesday or the Tuesday BEFORE WWDC at a special event.
If the 970s are not announced at the opening keynote, they will NOT be announced at the Hardware keynote on Day 2. If they show off PPC 970 Technology Demos at the Day 2 event, They won't likely launch the 970 Macs for at least a month - they showed off the dual G4s at WWDC, but did not launch them until MWNY (along with the overpriced Cube).
Again, just my 2 cents
Originally posted by jccbin
Again, just my 2 cents
I'd say that is a pretty realistic 2 cents. The PowerMac 970 IS coming. We just don't know when, what it will be called, or in what form.
Any way it goes, it is going to be an exciting summer. Anything is possible.
We will know a whole lot more after Steve's keynote, and I'm guessing we'll see the actual first generation products they are bringing to market. Availability TBD.
Funny how in '99 I posted a topic here alarmed about the impending problem of the G4, that a massive mHz logjam would occur with the entire apple product line if the Powermac did not ramp up the numbers.
Now it appears that IBM will be ready to unleash a flurry of increasing performance that Apple will have to somehow distribute to their customers in a civilized fashion.
May 29 1992, Concept model of Newton demonstrated
On this day in 1992, Apple unveiled a concept model of the ill-fated Newton handheld computer. The demonstration, at the Consumer Electronics Show in Chicago, featured a computer the size of a videocassette that could read handwriting, dial telephones, and swap data with other machines.
However, Apple's Newton proved to be an extravagant flop, selling only 200,000 Newtons in five years, compared with the popular PalmPilot, which sold one million units in its first two years on the market. The Newton was discontinued in 1998 after the company had spent an estimated $500 million developing the product over ten years.
Originally posted by NETROMac
However, Apple's Newton proved to be an extravagant flop, selling only 200,000 Newtons in five years, [...] The Newton was discontinued in 1998 after the company had spent an estimated $500 million developing the product over ten years.
uhm...think, think, think: $ 2,500.00 a piece.
makes me curious: what had apple spent on development etc. for the cube?
Originally posted by jccbin
Typically, Apple does NOT intro new hardware at WWDC. They may very well do it this time, but it is just as likely that they will launch the 970s the next Tuesday or the Tuesday BEFORE WWDC at a special event.
Agreed... this post and Programmer's post make the most sense to me based on the available information. My own pet theory is that they will be announced the week before WWDC and ship within two weeks. machines in the labs at WWDC wll be PowerMac 970's. Why?
Because:
- they deserve thier own event/press.
- NDA or no, they won't be able to keep the info secret after info is presented at WWDC.
- it will serve as an incentive for fence-sitters who haven't yet decided to go to WWDC.
- the "holy shit you would _not_ believe how fast these machines compile/run my code" factor will be great word-of-mouth marketing when the developers get back home.
At least, that's what I would doOriginally posted by gar
uhm...think, think, think: $ 2,500.00 a piece.
makes me curious: what had apple spent on development etc. for the cube?
I am sure it was nowhere near that much. They did have to develop the case/frame but did not develop an entire operating system for it. Even the hardware for the Newton had to be developed from scratch where the cube was just fitting an existing design into the new form. They may not have made money on the cube but certainly didn't lose hundreds of millions either.
Originally posted by hardcore
My own pet theory is that they will be announced the week before WWDC and ship within two weeks.
I don't know why you think that. Apple already has this massive event where they are going to have the people who care most about 64-bit there, anxiously waiting to find out what greatness Apple messed up their travel plans for. This is a perfect venue to SJ's flashy demos and you can imagine the developers storming out of the keynote over to the exhibition hall and testing labs to play with the new hardware. Why announce the hardware before that and steal SJ's thunder?! That isn't his style at all.
SJ is seriously a sucker for dramatic announcements!
why would you think any different about something this big?
SJ cannot resist the big audience....
Question is when will they ship?
SJ's flashy demos
We haven't had many 'flashy' tower demonstrations in the last last year.
So, I think we'll see the 970 'upfront and personal' at WWDC. This would be the ideal opportunity to toast a 3 gig 'snail'. I'll take that with mayonaise and a 'sparkler' on top. ('See folks, the Pentium 4 is well and truly cooked...grab a fork...' SJ)
I wonder what apps they'll use to demo' this 'Pentium crushing' power?
Final Cut Pro 4 on the Mac vs Adobe Premiere on the PC (heh), PS7?, Maya?, encoding?, system 'snap' vs .5 (in early beta...)...a special version of Doom III?
Everything about the postponement of the WWDC to later, Panther...(and Panther intro'ing 64 bit...) says no need to be shy. I think Apple will be more forthcoming with this than they were with the dual G4 previews.
It sends a strong message out. A clear signal of where Apple is going. You can't talk about 64 bit computing without wondering what CPU Apple what run Panther on...('Duh...I wonder...?' Quark.)
Only four weeks to go. I guess we'll find out then.
Lemon Bon Bon
ha
g
Originally posted by thegelding
all i want is the iBook widescreen with 1.2 970 running panther to be released...for $999
ha
g
I wouldn't mind having a superdrive