New Apple video blurs the line between iPad Pro and computer, repeats Steve Jobs 'post-PC'...
Apple has published a new YouTube video, and with it is repeating the message that "a post-PC world may be closer than you think."
The video depicts what appears to be a student working on her iPad Pro on the go, and using it as not only a documentation tool, but as an entertainment, productivity and art-generating device as well. At the conclusion of the video, the blurring the lines between the iPad and a computer is addressed in a single line of dialog.
Apple founder Steve Jobs popularized the phrase "post-PC" in 2010 in a series of interviews.
"When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this transformation is going to make some people uneasy... because the PC has taken us a long way," said Steve Jobs in an interview with Walt Mossberg in 2010. "They were amazing. But it changes. Vested interests are going to change. And, I think we've embarked on that change. Is it the iPad? Who knows? Will it be next year or five years? ... We like to talk about the post-PC era, but when it really starts to happen, it's uncomfortable."
The video depicts what appears to be a student working on her iPad Pro on the go, and using it as not only a documentation tool, but as an entertainment, productivity and art-generating device as well. At the conclusion of the video, the blurring the lines between the iPad and a computer is addressed in a single line of dialog.
Apple founder Steve Jobs popularized the phrase "post-PC" in 2010 in a series of interviews.
"When we were an agrarian nation, all cars were trucks. But as people moved more towards urban centers, people started to get into cars. I think PCs are going to be like trucks. Less people will need them. And this transformation is going to make some people uneasy... because the PC has taken us a long way," said Steve Jobs in an interview with Walt Mossberg in 2010. "They were amazing. But it changes. Vested interests are going to change. And, I think we've embarked on that change. Is it the iPad? Who knows? Will it be next year or five years? ... We like to talk about the post-PC era, but when it really starts to happen, it's uncomfortable."
Comments
The last sentence is not a dramatization or humour. It represents a whole young Touch generation. Many of that generation cannot use a mouse or trackpad and are not even interested in those.
Well... one answer is a device where you can have more than one document/file open in an app at the same time.
Another answer is a device where you can create the apps that people use on iPads and iPhones.
Actually, there are a lot of answers like those.
Having said that, though, I love my iPad Pro and I appreciate Apple’s approach with the iPad of starting simple and then only adding complexity as needed. More complexity needs to be added, but I like the approach. Eventually Apple will (hopefully) arrive at a device (or family of devices) that meets the needs of 99% of users with noticeably less unnecessary complexity than a Mac or PC.
and that was basically Steve's comment back in 2010, that not everyone is going to need the same tools to do what they want to do
Really.
How many people 'compute'?
Most people 'interact' they don't compute... so they need an interaction device. something to communicate/interpret/assist/enhance stuff around me or far away.
People who 'compute' are the 1 percent... the truck drivers in the other Jobsian metaphor. We need them, and they need 'trucks,' but their vehicles shouldn't define my experience.
and all those who want a 'mac tablet'... you're asking for a Kenworth engine and transmission in a tesla. get over it.
OOOOOOOH SNAP!
it already has a processor as powerful as a laptop
it already has as much storage as a laptop
it already has a file system
it already has an external keyboard
when will it get a touchpad on the keyboard?
... soon I suspect.
And, as Steve predicted, the “computer” guys will weep.
Oh wait! That won’t happen! The iPad is for games and videos - not real “computer guy” stuff!
* Maybe I’m the only one that simply knows the iOS touch capabilities of my iPad Air and iPhone, and thus iOS 11 on an iPad Pro is something I need to see / use in person to understand, with this commercial a way to get me interested in doing so...
Because they don't have to and know how to get along without either for their use case. Again, context makes a difference.
Some people buy a truck because they need a truck and a car just won't do. A lot of people buy a truck because of the way it makes them feel and how they perceive others seeing them. There's a lot of the latter in the computer domain. If 'looks' didn't matter I expect fewer trucks would be sold.
For those people, a 'computer' is their geek/nerd/power user badge equivalent of a jacked-up 4WD truck or at least a F-350, though an F-150 is clearly superior to a Miata. At least if we ignore context.
Steve was way way ahead of the curve with his analogy, and that for 90% of us, the iPad or some other tablet/non-Surface type device could and will be the future.
Nothing wrong with buying a truck when a car or bike will do. That's a user's choice. Trying to pass it off as superior in that situation is disingenuous, though and only fools a few people.
I love my iPad Pro, but I need a Mac desktop to do a lot of other things. Apple refuses to combine to combine a Mac and an iPad... like a Surface Pro, which i understand, but I hope they keep updating Macs or my business is in trouble.