Apple ditches 'Mac Guy' in new ads
Apple Computer is preparing to film a series of new spots for its extremely successful "Get a Mac" national television campaign, but will do so without the help of 'Mac guy' Justin Long.
According to a report on RadarOnline, a representative for Long confirmed that the actor's days as an Apple pitchman are over.
"Every ad you see Justin in is for that previous time period only. There's no long-term deal with him," the rep said. "Justin's a movie star, not a commercial guy."
Over the years, Long has played roles in flicks such as "Dodgeball" and "Waiting..." He's currently filming "Live Free or Die Hard," where he trades in his squeaky-clean image in starring alongside Bruce Willis as a computer hacker trying to save the world from Internet-based terrorist.
Meanwhile, Radar reports that Apple's "Get a Mac" television campaign with push forth with other principals, director Phil Morrison and journo-humorist John Hodgman, both returning for another round of spots.
As for the reasons behind Long's dismissal, it's not exactly clear. But as the report points out, most people who've watched the "Get a Mac" ads come away "liking the 'PC guy' while wanting to push the 'Mac guy' under a bus."
According to a report on RadarOnline, a representative for Long confirmed that the actor's days as an Apple pitchman are over.
"Every ad you see Justin in is for that previous time period only. There's no long-term deal with him," the rep said. "Justin's a movie star, not a commercial guy."
Over the years, Long has played roles in flicks such as "Dodgeball" and "Waiting..." He's currently filming "Live Free or Die Hard," where he trades in his squeaky-clean image in starring alongside Bruce Willis as a computer hacker trying to save the world from Internet-based terrorist.
Meanwhile, Radar reports that Apple's "Get a Mac" television campaign with push forth with other principals, director Phil Morrison and journo-humorist John Hodgman, both returning for another round of spots.
As for the reasons behind Long's dismissal, it's not exactly clear. But as the report points out, most people who've watched the "Get a Mac" ads come away "liking the 'PC guy' while wanting to push the 'Mac guy' under a bus."
Comments
mr. mac is quite annoying and mr. pc is friendly and happy.
maybe they'll switch mr. pc into mr. mac because he switched to mac??
i don't know but it kind of makes sense....
Not me...and thus the theorem is proved false.
i must agree..
mr. mac is quite annoying and mr. pc is friendly and happy.
maybe they'll switch mr. pc into mr. mac because he switched to mac??
i don't know but it kind of makes sense....
Wow that would be a great twist i love it lol
I say bring the Mac guy back, hes awesome in those commericals.
I hope they come up with something better next time, and not like a super proud, stylized movie star model trying to act humble but really isn't. Instead they would be cooler off with something more down to earth, and not try to look so upper class all the time.
PC: I'm a PC.
DH: And I'm a Mac.
~look of shock from PC for why the Mac has changed~
DH: Ya, we come in black now.
Probably not p.c. enough for the US audience. Oh, well.
They should replace Justin Long with Dennis Haysbert:
PC: I'm a PC.
DH: And I'm a Mac.
~look of shock from PC for why the Mac has changed~
DH: Ya, we come in black now.
Probably not p.c. enough for the US audience. Oh, well.
That's the best idea ever.
i thought they worked decently together... i guess i can see how some people who dislike mac might dislike mac guy-- but as a guy who uses and generally likes both PC's and Macs (they both have advantages) i like both.
They should replace Justin Long with Dennis Haysbert:
PC: I'm a PC.
DH: And I'm a Mac.
~look of shock from PC for why the Mac has changed~
DH: Ya, we come in black now.
Probably not p.c. enough for the US audience. Oh, well.
you might like this then:
http://youtube.com/watch?v=oc4oP_ITqMc
Go figure.
They should replace Justin Long with Dennis Haysbert:
PC: I'm a PC.
DH: And I'm a Mac.
~look of shock from PC for why the Mac has changed~
DH: Ya, we come in black now.
Probably not p.c. enough for the US audience. Oh, well.
That is the coolest idea I've ever heard!! Dennis Haysbert is the bomb, and that is All-State, STAN. Who the f--- is Stan??? Huh huh ... watch those commercials with your eyes closed and it sounds like God speaking. One thing's for sure, they shouldn't have shot him in 24. He was a good prez. Once whitey took over all hell broke loose.
PC: "Um. Excuse me? Have you seen my friend, Mac?"
Leopard: "Oh, hey PC. It's me. I got an upgrade."
*cue Vista joke*
The black guy walks in the room and...
the white mac says "who are you"
black mac "oh im a mac"
wm "but your...i mean ive never seen a..."
bm "Oh, i know, its just a skin, but im just like you"
where the commercial continues to talk about how the black macbook is better
while this is a clever commercial, it also secretly and positively addresses the topic of racism which i got a kick out of lol
heres the link
http://youtube.com/watch?v=oc4oP_ITqMc
P.S. The joke at the end about the new blackbooks MAKES THIS WORTH WATCHING... it was hilarious
This is an easy one: Leopard comes out. New commercial.
PC: "Um. Excuse me? Have you seen my friend, Mac?"
Leopard: "Oh, hey PC. It's me. I got an upgrade."
*cue Vista joke*
Very excellent idea.
I do like the John Steward Colbert idea as well. Like the Will Farrel comercials.