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Almost all of the proposed names will be too old in 5-10 years to guarantee some sort of continuity. Becoming CEO at 60 for a company like Apple is not a great proposal, because he/she will only be in charge for a limited time. The next CEO should be in an age group that allow him/her to potentially stay at the helm for at least 15 years and none of the names, except maybe one, fit said description.
Furthermore it might also be possible that the next CEO will not have been around under Jobs himself, as the company vastly expanded and the years pass by. This is not a bad thing.
But the next CEO will have to be an Apple veteran because the culture of the company has to be a substantial part of his/her mindset and, I suppose, only with years of experience in Apple a person really "gets what Apple is about". Challenges abound, opportunities as well. I imagine a young-ish CEO, that gets the role at about 45-50 years of age, would be ideal. Of course to become a CEO of one of the most valuable companies in the world in a dynamic market such as the one Apple is in you'd have to tick a lot of boxes and be an especially smart and dedicated person, with some almost "ascetic" like qualities. But I think Apple can find such a person.
One thing people tend to forget is the sheer size Apple has reached under Cook. Managing such a vast and complex company, while still staying true to its core values is, per se, already an extraordinary feat.
I think to some extent Jobs had, in his guts, the feeling that Apple would change and therefore decided that Cook was the best suited person. Having a small company of 8 myself I sometimes wonder, in admiration, how calm, focused and on top of things Cook is able to stay. Nothing about his job is easy and “old times nostalgic nerds” really tend to forget that and not give him enough credit.
no other person of the Jobs Apple could have pulled that off, and probably very few managers worldwide.
he is obviously going to retire in 10 years, and for the sake of Apple he should. The question about who is going to step in his shoes is, for Apple, probabili the most fundamental one. Looking around the management board, I don’t see someone quite as Cook. But I am confident.
A great ad.
I am not so sure it is a smart idea for a carrier to run it, since they also sell other manufacturers smartphones. It is like bashing the rest of the deals you offer to customers.
"look, besides the iPhone we have all these other phones that shout your private information all over the place" but we push them, because the cut we get from the manufacturer is much higher. We even hype them, because they are "better and cheaper" believe me, I know. (also, because we get a higher bonus for selling them, but that I won't tell you)