mark fearing

Or a number of their potential buyers didn't want to buy 'Android' anything. 

Goodness! Marketing is always a concern! The question at tech companies (at least the ones I worked at) is the relationship between marketing and engineering. Engineers often want to do 'cool stuff' that consumers don't care about or are complicated and difficult to grasp for those who don't 'live' in the technology field. Marketing folks often want rather worthless things that consumers may think they may care about but more importantly they want tech and changes that are 'easy to sell'. There is no binary answer to how this works. Apple ALWAYS had marketing as a concern, what company doesn't? Or what company that stays solvent for more than a month doesn't? It's the balance between marketing and engineering that matters - and the abilities of the leadership that decide the proper mix. And Apple has time and time again, made good choices on this ratio even if the technology press disagrees.