wigby

spice-boy said:

I can imagine multi-user accounts would be great for some people although I would not really need it. I still hold out hope that Apple will sooner rather than later bring live TV bundles or a la carte to Apple TV. The day they do I can get rid of the 100 plus channels I don't watch and must pay for. 

rotateleftbyte said:

radarthekat said:

Outside the United States there are huge populations, think China,

and what about Europe? It is a larger market by population than the USA and with 1st world incomes yet Android is apparently wiping the floor with Apple phones. Some {trolls} are saying that Apple's market percentage is less than 10%. I don't believe it but there is a lot of data out there that might or might not be true.
At the moment, (in the UK at least) all the promo's are for the S8. TV and billboard advertising is all Samsung. Apple is nowhere to be seen.
Out of interest, I went into one UK mobile network today and asked about a contract with an iPhone 7. The sales team almost fell about laughing. IT was the S8/S8+ or the Galaxy A or a one year old Sony. That was all the devices they were offering on a two year contract!
As much as we might like/love Apple there is a huge world out there that don't even consider an iDevice when choosing their next phone.
Yes, Apple makes 90% of the smartphone profits but how long can it last?
Will people actually pay more than $1000 for a phone (or £1300 in vat in the UK and 1200+ Euros)?
Seriously?
Apple had better be careful or what little market share they have this side of the Pond will go down the drain.

randominternetperson said:

There is no way Apple wins this.  Is their argument that they now exclusively own the grammatically quirky "[verb] different" phrase?  If they have dozens of other versions rather than "Think Different" maybe they would have a chance, but they've only ever used that one.

Plus based on my very spotty, non-professional understanding of Swiss IP law, they tend to be very literal/strict in their rulings.  "Tick" is completely different from "Think."  Case dismissed.

spice-boy said:

The target audience for this Swatch device is too young to remember or ever heard of the "Think Different" campaign. I understand Apple trying to protect it's technology, patents and such but this is a waste of time and money. 

AppleInsider said:

Apple is ramping up its efforts to create its own GPU designs, following the iPhone producer's decision to stop working with the U.K.-based Imagination Technologies, by advertising a number of job postings within the graphics field in London.

Appearing on the United Kingdom version of Apple's jobs board over the last month, the company has listed 12 "Hardware Engineering" job postings in London, located within Hanover Street. Spotted by The Telegraph, the listings are for Apple's "UK Design Centre," with 11 out of the 12 openings having some connection to GPU design.

In the listing for the Engineering Program Manager posted on March 29, the posting mentions a "newly formed graphics design team" that would work on the "definition of the architecture, spec, design, and verification of graphics IP from concept through to silicon." Another posting for a Design Verification Lead involves "RTL verification of blocks in graphics cores, requiring a "deep understanding of the micro-architectural details of designs, and how they work within the broader GPU."

Other roles advertised in the last month include a Design Verification Engineer, a Graphics Content Engineer, and an Emulation Engineer who needs to have an understanding of "CPU and/or GPU architecture and micro architecture."

The advertising for new graphics-related roles follow after it was revealed Apple was working on its own graphics technology to use in iOS devices in the future. The project was confirmed as part of a statement from Imagination Technologies, the UK firm that has provided Apple's mobile graphics processing architecture used in iPhones, iPads, and other devices for a number of years.

Apple has not revealed why it is moving away from its partnership with Imagination in favor of its own designs, but it is likely to be an attempt by Apple to exert more control over the hardware it produces. By designing its own GPU cores, like it does for its A-series processors, Apple could fine tune the technology to what it believes is required, eliminating potential limitations from work created by third-party companies.

It is unknown exactly when Apple will be bringing out products using its own GPU designs, but according to Imagination's statement, Apple will stop using its intellectual property in its new products within 15 months to two years.

In the same statement, Imagination advised it believed it would be extremely challenging for Apple to design a brand new GPU architecture from scratch without infringing its intellectual property rights, in what seemed to be a threat of potential legal action. Imagination requested evidence from Apple for its work, but was declined.