In the "Tim Burton" add, Samsung is trying so hard to be subtle but it still looks pathetic. The scene when Tim is waving a phallus-looking horn is especially ridiculous. Am I supposed to run to the store and buy a Galaxy after that?
In the "Tim Burton" add, Samsung is trying so hard to be subtle but it still looks pathetic. The scene when Tim is waving a phallus-looking horn is especially ridiculous. Am I supposed to run to the store and buy a Galaxy after that?
Samsung's ads are beginning to give it a certain type of cachet. Samsung is becoming cool.
What real effect that will have on Apple is not certain.
I tend to agree with "becoming cool". I think, it's a generational and rebellion factor. The younger generation would not buy, use, or wear things that their parents have had. It's only natural.
Lets be honest- the guy has immensely more perspective and more valid of an opinion than you or any of us. Unless you named the iMac and created one of- if not THE greatest ad series of all time.
Have you watched the commercials in this article? Apple has done nothing like the "making fun in line" or Tim Burton. They're pretty original and funny. I like Samsungs ads- they aren't great but they catch your attention and create buzz.
On the other hand- Apple is still bankrolling, so whatever.
The guy is always Right. He definitely cannot be wrong.
Ads that insult your competitor's customers are good. Ads that that are not funny and totally off base (read: Samsung's SuperBowl 2013) are good? Wow, people lose taste quickly.
Perhap it's time for Apple to run a Copy Different campaign, highlighting the way Samsung steals from, and dance around the various Apple features. "Because those who are crazy enough to think they can get out of jail free are the one who stay"
In general, whether it's in media relations, advertising, investor relations, competitor relations, quickness to apologize, etc etc, Apple needs to grow a pair.
I'd love to see Apple respond to one of those hipsters standing in line waiting for an iPhone ads with the following: It's the making of the very same Samsung commercial, and all of the actors are standing around waiting for shooting to start and the frantic director is yelling at them to put their iPhones away because they can't be visible during the shoot. Then, the actors are flubbing the name of the Samsung phone because it's ridiculous and they've never heard of it. Then they comment on how lame it is to touch phones to share songs. All the time, the director is trying to get them back on track. Maybe the one geeky actor is joking about how (airquotes) "ice cream sandwich" will fix everything, if people could just figure out how to download it. Then everyone pulls out their iPhones again.
I tend to agree with "becoming cool". I think, it's a generational and rebellion factor. The younger generation would not buy, use, or wear things that their parents have had. It's only natural.
Cool, Apple is cool?
Since when Apple is cool?
Only stupid journalists said that.
Cool is Google, Apple cannot get away with what Google gets away with. Go to the Guardian or the BBC online for example.
Isn't he works in an agency that was hired by Samsung?
Do believe so. Or at least worked
and his point seem to be that Samsing is winning cause they air more ads. Forget who gets more sales,fewer returns, makes more money per ad minute or over all etc. even who gets more social media buzz. That's how you can tell an ad is effective
oh and no one knows, although every one claims, if the genius ads were cut from air over the fuss or that was just the intended cycle (pulling them from YouTube is a different game)
In the "Tim Burton" add, Samsung is trying so hard to be subtle but it still looks pathetic. The scene when Tim is waving a phallus-looking horn is especially ridiculous. Am I supposed to run to the store and buy a Galaxy after that?
It was a Super Bowl ad. They were just trying to get something crazy so the next day people say "did you see the Samsung ad about the unicorn zombies". Unfortunately for them, a screaming goat from Doritos took that cake
Hmm. Iconic, vastly successful capitalist business with a few minor missteps vs. a partisan demagogue who repeatedly fails to live up to promises and can't give a speech without a teleprompter.
Please don't compare the mighty Apple to the mediocre Obama.
Lets be honest- the guy has immensely more perspective and more valid of an opinion than you or any of us. Unless you named the iMac and created one of- if not THE greatest ad series of all time.
.
Why, because he used to work for the company that did Apples ads. That makes him more valid to make lame statements based on zero facts. Don't think so.
Now if he had access to some data to back up those claims . . .
Apple's ads have not really been noteworthy in the last couple of years, the problem with the ads that they run now is that the reaction is more along the lines of "Meh, I've seen this format way to many times", from the music to the camera angles through to the voice over it's all so stale.
I have no idea what their next campaign should be like, but they need to do something different that doesn't suck.
I don't like Apple's latest ads, with the people shouting out a word, feels like watching an episode of The Electric Company. And they just seem too "corporate," with all those words flashing by.
They aren't for you. You've already bought in. They are for the folks that haven't
Everyone has an opinion. And despite the "growing" negative opinion of Apple, they keep on selling and selling. Samsung spent what, $12B on ads and their flagship phone was beaten by the iPhone 4.
Comments
Samsung's ads are beginning to give it a certain type of cachet. Samsung is becoming cool.
What real effect that will have on Apple is not certain.
Once again, for those who don't know any better, a spec war. More must mean better.
In the "Tim Burton" add, Samsung is trying so hard to be subtle but it still looks pathetic. The scene when Tim is waving a phallus-looking horn is especially ridiculous. Am I supposed to run to the store and buy a Galaxy after that?
Quote:
Originally Posted by Plagen
In the "Tim Burton" add, Samsung is trying so hard to be subtle but it still looks pathetic. The scene when Tim is waving a phallus-looking horn is especially ridiculous. Am I supposed to run to the store and buy a Galaxy after that?
Yes.
Quote:
Originally Posted by island hermit
Samsung's ads are beginning to give it a certain type of cachet. Samsung is becoming cool.
What real effect that will have on Apple is not certain.
I tend to agree with "becoming cool". I think, it's a generational and rebellion factor. The younger generation would not buy, use, or wear things that their parents have had. It's only natural.
Quote:
Originally Posted by Andysol
Lets be honest- the guy has immensely more perspective and more valid of an opinion than you or any of us. Unless you named the iMac and created one of- if not THE greatest ad series of all time.
Have you watched the commercials in this article? Apple has done nothing like the "making fun in line" or Tim Burton. They're pretty original and funny. I like Samsungs ads- they aren't great but they catch your attention and create buzz.
On the other hand- Apple is still bankrolling, so whatever.
The guy is always Right. He definitely cannot be wrong.
Ok, i got that.
… But i do not believe in God.
Perhap it's time for Apple to run a Copy Different campaign, highlighting the way Samsung steals from, and dance around the various Apple features. "Because those who are crazy enough to think they can get out of jail free are the one who stay"
In general, whether it's in media relations, advertising, investor relations, competitor relations, quickness to apologize, etc etc, Apple needs to grow a pair.
I'd love to see Apple respond to one of those hipsters standing in line waiting for an iPhone ads with the following: It's the making of the very same Samsung commercial, and all of the actors are standing around waiting for shooting to start and the frantic director is yelling at them to put their iPhones away because they can't be visible during the shoot. Then, the actors are flubbing the name of the Samsung phone because it's ridiculous and they've never heard of it. Then they comment on how lame it is to touch phones to share songs. All the time, the director is trying to get them back on track. Maybe the one geeky actor is joking about how (airquotes) "ice cream sandwich" will fix everything, if people could just figure out how to download it. Then everyone pulls out their iPhones again.
Quote:
Originally Posted by Plagen
I tend to agree with "becoming cool". I think, it's a generational and rebellion factor. The younger generation would not buy, use, or wear things that their parents have had. It's only natural.
Cool, Apple is cool?
Since when Apple is cool?
Only stupid journalists said that.
Cool is Google, Apple cannot get away with what Google gets away with. Go to the Guardian or the BBC online for example.
Quote:
Originally Posted by winstein2010
Isn't he works in an agency that was hired by Samsung?
Do believe so. Or at least worked
and his point seem to be that Samsing is winning cause they air more ads. Forget who gets more sales,fewer returns, makes more money per ad minute or over all etc. even who gets more social media buzz. That's how you can tell an ad is effective
oh and no one knows, although every one claims, if the genius ads were cut from air over the fuss or that was just the intended cycle (pulling them from YouTube is a different game)
Agreed. I hate the Apple ads that make fun of Samsung users. Horrible. /s
Please don't compare the mighty Apple to the mediocre Obama.
Quote:
Originally Posted by Andysol
Lets be honest- the guy has immensely more perspective and more valid of an opinion than you or any of us. Unless you named the iMac and created one of- if not THE greatest ad series of all time.
.
Why, because he used to work for the company that did Apples ads. That makes him more valid to make lame statements based on zero facts. Don't think so.
Now if he had access to some data to back up those claims . . .
Apple's ads have not really been noteworthy in the last couple of years, the problem with the ads that they run now is that the reaction is more along the lines of "Meh, I've seen this format way to many times", from the music to the camera angles through to the voice over it's all so stale.
I have no idea what their next campaign should be like, but they need to do something different that doesn't suck.
Quote:
Originally Posted by ascii
I don't like Apple's latest ads, with the people shouting out a word, feels like watching an episode of The Electric Company. And they just seem too "corporate," with all those words flashing by.
They aren't for you. You've already bought in. They are for the folks that haven't
Quote:
Originally Posted by winstein2010
Isn't he works in an agency that was hired by Samsung?
Quote:
Originally Posted by charlituna
Do believe so. Or at least worked
Charlituna, I don't see anything anywhere about it. What makes you believe he worked with Samsung? We know he worked with Apple.