kenaustus

Apple has sufficient development efforts (that are now being written off) that provides a rich information & design base shift to the auto industry.  The ability to  basically ignore written off historic costs allows Apple to work with all car sectors.  They can put them in Mercedes as well as Corollas, ending up as acting as an ongoing advertising program for iPhones.

Personally I would love being able to customize my dashboard.  I don't need a tach and would love to simplify the overall dash - like speed showing in color, based on the current speed limit.  Green for safe, Orange for Warning and Red for Speeding - watch out for cops who are watching out for you.

I sure don't need self driving, but I would like cameras in front and rear being able to continuously record fore and aft in case there is an accident. 

BeamO looks like a solid design addressing important medical information.  At the same time the price is a turn off - I'll wait until it's under $100.  That is the critical price point for consumer medical devices connecting to Apple iPhones.   For a lot of potential customers the current price point blocks the higher volume need for value sales.  

I'll make a note to check in again in August (when I turn 80),

The hour plus introduction reminded me of the long intro to the iPhone 6 months before launch.  Not everyone was impressed with it immediately after the intro by Steve Jobs, but there were long lines at the Apple Stores on the Launch Date.  Forget the price barrier - there are millions in the US who can afford one the first week or so, and then there are more outside the US.  Just like the iPhone, price will not be a barrier for those with above average incomes. 

And, just like the iPhone's introduction, competition in this market were given a heads up yesterday and have already spent an al nighter trying to figure out all the challenges they now face now that the public has seen how Apple has redefined the market.

And let's give some thought to how servicing companies are going to react.  We have a first glance at Disney's efforts, which should spur other media companies on what they should be looking at.

I would love to buy one next January, but I'll pass.  I'm 78 and might not be around in January - especially after 5 cancer surgeries.  I've also been married 54 years and don't want to run the wife off, especially after she suggested that I buy a new M2 MB Air last month.

Not a lot of folks will not be able to buy one at the "Intro Price", but they can have a grand year following the news for the next few years - including how many people will line up outside the Apple Stores on Day One.

Women generally have smaller hands and the smaller iPhones are more comfortable in their hands.  Pocket sizes for women's clothes are more in tune with smaller hands - look around to see how many women have their phones in their hip pockets.  

thadec said:

The editorial slant of this article is amazing. What is Samsung supposed to do? Let Apple take their IP and use it to create a competing product? Without even licensing it or paying for it? I know that people have this "every other global corporation is cutthroat and sometimes shady but Apple who is 100% above board" but consider this context:

Y0u seem to ignore that Samsung Lost a major case on the iPhone where a jury awards Apple a billion dollars for that theft.  Samsung has a real problem with Apple from that blatant theft, where try needed lawyers instead of designers and engineers to develop their own Apple type phone I order to get out of paying that award.   

At some point Apple will ban Samsung from their products and Samsung share holders will  dump the Samsung Executive,