Study: iPhone 5 web usage surges past Samsung Galaxy S III
In a study released on Friday, it was revealed that usage of Apple's iPhone 5 has passed that of Samsung's flagship smartphone, the Galaxy S III, after being available for less than three weeks.
Ad network Chitika's research arm, Chitika Insights, analyzed the web usage rates of the two competing devices between Oct. 3 and Oct. 9, and found that Apple's iPhone 5 accounted for more traffic than Samsung's Galaxy S III, a device which has been on the U.S. market for nearly four months.
Source: Chitika Insights
The quick rise in iPhone 5 ad impressions across Chitika's network is largely thanks to the device's high adoption rate, which caused stockouts mere hours after preorders went live in September. In comparison to the iPhone 4S launch, preorders for Apple's newest handset came in at above two million units, more than doubling the legacy model's sales numbers from last year. Overall, Apple sold a record-breaking five million iPhone 5s over its first weekend of availability.
The report goes on to speculate that the sixth-generation iPhone's 4G LTE connectivity helped to bring more users online, as the fast data speeds allow for a more enjoyable web browsing experience.
Chitika Insights writes:
Ad network Chitika's research arm, Chitika Insights, analyzed the web usage rates of the two competing devices between Oct. 3 and Oct. 9, and found that Apple's iPhone 5 accounted for more traffic than Samsung's Galaxy S III, a device which has been on the U.S. market for nearly four months.
Source: Chitika Insights
The quick rise in iPhone 5 ad impressions across Chitika's network is largely thanks to the device's high adoption rate, which caused stockouts mere hours after preorders went live in September. In comparison to the iPhone 4S launch, preorders for Apple's newest handset came in at above two million units, more than doubling the legacy model's sales numbers from last year. Overall, Apple sold a record-breaking five million iPhone 5s over its first weekend of availability.
The report goes on to speculate that the sixth-generation iPhone's 4G LTE connectivity helped to bring more users online, as the fast data speeds allow for a more enjoyable web browsing experience.
Chitika Insights writes:
In its study, Chitika sampled millions of mobile ad impressions, focusing only on the iPhone 5 and Galaxy S III to get a direct comparison between the two smartphones.While optimizing online content for both devices is still the smart move for businesses targeting mobile consumers, this comparison emphasizes iPhone users still being the most active ? and hence marketable ? users of the mobile Web.
Comments
"But the iPhone 5 sucks. I heard it from the Internet. Maps is generically, nonspecifically bad, iOS 6 is stale like a loaf of bread, and Apple is just catching up, right?"
Surely that's from people going to maps.google.com because they can't use iOS 6 Maps.
There's a *reason* that every iPhone (running iOS) that has ever existed has dominated utterly in consumer satisfaction.
Same reason Macs dominate in that area. Same reason iPads, iPods, etc.
Quote:
Originally Posted by Tallest Skil
"But the iPhone 5 sucks. I heard it from the Internet. Maps is generically, nonspecifically bad, iOS 6 is stale like a loaf of bread, and Apple is just catching up, right?"
Yeah, I read that too! And it's all marketing, and that green toy robot devices are so much better because you can plug in SD cards and USBs &c…
Quote:
Originally Posted by Robin Huber
The inevitable result of people not standing in line to buy Galaxies. Standing in line to buy phones is a bad thing, right? Samsung says so.
Stood in line for the first time ever, met some nice people, scored an 8 GB Flash drive courtesy of Apple hired promotions firm, was obliged to buy the 64 GB unit as the 32 GB model was already out of stock, took delivery on the day of release. All told, a good couple of hours (1 hr 45 min on queue)! (First instrument that I ever built with Flash had a whopping 4 MB, so yes, 8 GB still impresses!)
I guess the Galaxy S III users are all too busy tweaking and installing widgets to actually use the phone.
Quote:
Originally Posted by enzos
Yeah, I read that too! And it's all marketing, and that green toy robot devices are so much better because you can plug in SD cards and USBs &c…
I knew Android was in trouble when I saw Android toy figures in a bookstore in Utah about a month ago.
Quote:
Originally Posted by Tallest Skil
"But the iPhone 5 sucks. I heard it from the Internet. Maps is generically, nonspecifically bad, iOS 6 is stale like a loaf of bread, and Apple is just catching up, right?"
No you don't understand. iPhone 5 is innovative. It confuses the masses. Samsung Galaxy SIII is copyovative. It just makes people think like troll.
Because Chitika Insights doesn't cover porn sites
New phones only please.
Obviously Galaxy S III owners are taking advantage of it's "openness" and using their L33t haxxoring skillz to mimic a desktop PC and take advantage of the "full" Flash based Interweb.
I still don't get the idea of tweaking a home screen to death or adding widgets that destroy my battery life, it's a mobile device after all.
Are these people so anal retentive that this is the sum total of their lives?
iOS is great, it's got a great UI, easy to navigate and very intuitive to use.
And absolutely nobody does that with an iPhone?
Some day, if/when the actual data is revealed, it will become obvious.
Quote:
Originally Posted by dasanman69
Quote:
Originally Posted by hfts
I still don't get the idea of tweaking a home screen to death or adding widgets that destroy my battery life, it's a mobile device after all.
Are these people so anal retentive that this is the sum total of their lives?
iOS is great, it's got a great UI, easy to navigate and very intuitive to use.
And absolutely nobody does that with an iPhone?
I don't think he said that.
Then what did he say since you know so much?
Quote:
Originally Posted by dasanman69
Quote:
Originally Posted by muppetry
I don't think he said that.
Then what did he say since you know so much?
Well it looked like he said that he didn't understand why people tweak their home screens or add widgets.
In response to what?