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Free tip: If Apple really wants to be sustainable, they'd make an iPhone that doesn't self-destruct if you drop it so that a protective case wouldn't be necessary. Surely not producing any case would be more sustainable than producing cases that are nominally protective, suck and get thrown away.
Another free tip for Apple: Maybe design the iPhone updates in such a way that the cases don't need to be replaced with every iteration? Sometimes the phone change was just moving a button slightly so the old case wouldn't fit anymore. Thanks for that!
I saw the finewoven case at the Pentagon City Apple Store on Friday and it seemed not that high quality and overpriced. I'd prefer the silicone case to finewoven.
Honestly asking, what is the environmental issue with the leather case? The leather cases are reusing the wrapping from my beef, it's not like cows are produced to use for iPhone cases and the meat is an afterthought is it? Is the process of making the leather and using it worse than just composting the cow hides? What is it? I know my tone might seem snarky but seriously isn't there just an enormous amount of cowhide out there? Wouldn't an iPhone case be better than tossing it?
I didn't think the Mother Nature skit was filler. I thought the whole event was filler because the devices introduced had minor feature updates that don't match up to the marketing hyperbole at all. Does any consumer really care how many transistors comprise the phone's CPU or what kind of foil the battery is wrapped in? They're very good devices and so are the ones that preceded them.
I find Apple's pre-recorded presentations to be overproduced and not fun to watch. The transitions have annoying music and are much too long. The locations where the presenters speak are distracting. The crazy boring minutiae that are hyped to the point of exhaustion . . . The presentations used to be pretty exciting. Granted that Apple often had only incremental updates to introduce and still hyped minor stuff but the presentations were pretty straightforward and to the point and often enough there was . . one more thing . . . that was exciting.
NickoTT said:I was watching the stock price go UP during the Mother Nature presentation! Critics will be critics.
You must have been watching some other stock because AAPL was up slightly at the market open and from a few minutes after the open it was down the ENTIRE DAY. When the event started, AAPL was down about $1 and went steadily down about another $3 over the following hour. A bit after 2 the stock recovered slightly before falling again. I stopped watching the event at 2 after the Mother Nature skit so I can confidently and correctly say that AAPL was not going up at all during that bit.
mayfly said:It would have happened sooner or later, even without EU pressure.