Apple falls short of expectations with $7.7B in profit on sales of 35.2M iPhones, 13.3M iPads

Posted:
in AAPL Investors edited August 2014
Apple saw double-digit-percentage growth for the iPhone to reach 35.2 million units in its just-concluded June quarter, the company revealed Tuesday, but it still fell just shy of the market's expectations, particularly with declining sales for its iPad lineup.




iPhone shipments in the June quarter were up 12.7 percent from the 31.2 million the company shipped in the same period a year ago, and helped the company achieve record revenue of $37.4 billion and $7.7 billion in profit. Driven by that iPhone growth, Apple saw its profits rise 12.3 percent from the June 2013 quarter, but total iPhone sales came in on the low side of what investors were generally hoping to see.

Mac sales were strong thanks to new lower-priced refreshes of the MacBook Air and iMac lineup. They were up 17.6 percent to 4.4 million units, an increase from 3.8 million last year.

But the big disappointment for Apple came in the form of iPad sales, which were down for the second consecutive quarter, hitting 13.28 million units in the three-month period. That was clearly lower than investors were hoping for, and represents a decline of 9.2 percent from the 14.6 million Apple shipped a year ago. For its part, the company signaled that its officials aren't concerned.
Though it was a record June quarter, Apple's financials came in below general Wall Street expectations. Regardless, investors are focused on the fall with new products expected.
Gross margins were improved, however, reaching 39.4 percent, up from the 36.9 percent the company saw a year ago and exceeding investor expectations. International sales accounted for 59 percent of the quarter's revenue.

"Our record June quarter revenue was fueled by strong sales of iPhone and Mac and the continued growth of revenue from the Apple ecosystem, driving our highest EPS growth rate in seven quarters," said Tim Cook, Apple's CEO. "We are incredibly excited about the upcoming releases of iOS 8 and OS X Yosemite, as well as other new products and services that we can't wait to introduce."

Analysts on Wall Street were generally expecting sales of between 35 million and 36 million iPhones for the quarter, while iPad sales were expected to be between 14 million and 15 million. Street estimates had pegged revenue at $37.9 billion and gross margins at 38 percent -- Apple missed the former, but topped the latter.

Apple did beat on earnings per share, reporting $1.28 which beat consensus of $1.23.

"We generated $10.3 billion in cash flow from operations and returned over $8 billion in cash to shareholders through dividends and share repurchases during the June quarter," said Luca Maestri, Apple's CFO. "We have now taken action on over $74 billion of our $130 billion capital return program with six quarters remaining to its completion."

Looking ahead to the fiscal 2014 fourth quarter, Apple also provided guidance that came in lower than Wall Street was hoping. The iPhone maker is projecting:
  • Revenue between $37 billion and $40 billion
  • Gross margin between 37 percent and 38 percent
  • Operating expenses between $4.75 billion and $4.85 billion
  • Additional income of $250 million
  • A tax rate of 26.1 percent
The Apple Board of Directors has also declared a cash dividend of 47 cents per share of common stock. It will be payable on Aug. 14, 2014 to shareholders of record as of the close of business on Aug. 11.
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Comments

  • Reply 1 of 178
    Apple is doomed.
  • Reply 2 of 178
    Apple is doomed.

    Again.
  • Reply 3 of 178
    Wow CNBC actually wrote a more pro Apple headline than AI did. So Apple BEAT guidance but missed ever inflating rumor and expectations in delivering yoy growth and a record quarter and this is what AI prints? Maybe this has become AndroidInsider after all!!!
  • Reply 4 of 178
    I'll NEVER bail on apple!

    I've been with them since 2006 and owe them as much as they owe me!
  • Reply 5 of 178
    Oh dear, how ever will Apple survive having only sold 12 million more iPhones than before.
  • Reply 6 of 178
    lkrupplkrupp Posts: 7,162member
    Quote:

    Originally Posted by AppleTechSpot View Post



    Wow CNBC actually wrote a more pro Apple headline than AI did. So Apple BEAT guidance but missed ever inflating rumor and expectations in delivering yoy growth and a record quarter and this is what AI prints? Maybe this has become AndroidInsider after all!!!

     

    AI has fallen victim to the click-bait bandwagon. Write something negative about Apple to guarantee clicks and comments. It’s all about the ad money now, just like every other tech website.

  • Reply 7 of 178
    yojimbo007yojimbo007 Posts: 973member
    AI
    Apple beats on earnings.. Margins... Doubke digit growth yoy...
    And this is what u use as headline?
    Samdung paying u guys?
  • Reply 8 of 178
    mistercowmistercow Posts: 157member
    Quote:

    Originally Posted by TheWhiteFalcon View Post



    Oh dear, how ever will Apple survive having only sold 12 million more iPhones than before.

     

    Should be 12%, not 12 million.  Looks like it's fixed in the article now.

  • Reply 9 of 178
    theothergeofftheothergeoff Posts: 2,081member
    Quote:

    Originally Posted by AppleInsider View Post



    Apple saw double-digit-percentage growth for the iPhone in its just-concluded June quarter, the company revealed Tuesday, but it still fell short of market expectations with shipments of 35.2 million units helping to earn a quarterly record $7.7 billion in profit.

     

    In other words 'Analysts, even with guidance, were WRONG'

     

    from April:

     

    Quote:


    Apple is providing the following guidance for its fiscal 2014 third quarter:


    • revenue between $36 billion and $38 billion

    • gross margin between 37 percent and 38 percent

    • operating expenses between $4.4 billion and $4.5 billion

    • other income/(expense) of $200 million

    • tax rate of 26.1 percent



     

    37Billion      Check 

    39% gross margin Check Check

    Highest EPS in 7 Quarters  (low expenses)

     

    These Analysts guys are wrong even when given the answers;-)

  • Reply 10 of 178
    macxpressmacxpress Posts: 4,934member
    Well I guess Tim Cook should be fired.... *shrugs*

    ONLY record profits, higher iPhone sales, and higher Mac sales.
  • Reply 11 of 178
    rogifanrogifan Posts: 10,669member
    The interesting thing here is to see what Apple does with iPad especially considering a larger screen iPhone is surely coming. What does Apple need to do to increase iPad sales in a meaningful way?
  • Reply 12 of 178
    herbapouherbapou Posts: 2,221member
    The only below expectations metric I see is ipad unit numbers.
  • Reply 13 of 178
    dick applebaumdick applebaum Posts: 12,520member
    Oh dear, how ever will Apple survive having only sold 12 million more iPhones than before.

    Yeah, that paltry 39.4% Gross Margin signals that Apple is on its last legs.
  • Reply 14 of 178
    yojimbo007yojimbo007 Posts: 973member
    AI headline is pure misinformation!
    As apple exceeded profit expectations !

    Something fishy here AI... Whats up? Samy? Payola?
  • Reply 15 of 178
    asdasdasdasd Posts: 5,312member
    The iPad figures are worrying however. ( iPhone did well).

    Projections look like they may not release the new phones this quarter or very late in it.
  • Reply 16 of 178
    mpantonempantone Posts: 1,420member

    Apple exceeded some street estimates (EPS, profit, gross margin) but fell short on others (unit sales for some product lines, total revenue) so really a mixed bag regarding Q3, but nothing really out of line.

     

    It's the weak Q4 guidance that's troubling the market. Analyst consensus was for Q4 guidance of $40.6 billion in revenue, however Apple is low-balling it by saying $37-40B. That might be interpreted as Apple shipping the next-gen iPhone in late September or possibly slipping into October.

     

    A tardy release of the iPhone could easily account for $2-3 billion in missed revenue in Q4.

  • Reply 17 of 178
    rogifanrogifan Posts: 10,669member
    In other words 'Analysts, even with guidance, were WRONG'

    from April:


    37Billion      Check 
    39% gross margin Check Check
    Highest EPS in 7 Quarters  (low expenses)

    These Analysts guys are wrong even when given the answers;-)
    And yet Apple is down after market almost 1% and Microsoft is up 1% even though Microsoft missed on earnings. What a joke.
  • Reply 18 of 178
    asdasdasdasd Posts: 5,312member
    yojimbo007 wrote: »
    AI headline is pure misinformation!
    As apple exceeded profit expectations !

    Something fishy here AI... Whats up? Samy? Payola?

    I really dispair at sharing a website with people who think *AppleInsider* is paid by Samsung. For ****'s sake.

    The headline says " expectations" not "guidance".
  • Reply 19 of 178
    rogifanrogifan Posts: 10,669member
    mpantone wrote: »
    Apple exceeded some street estimates (EPS, profit, gross margin) but fell short on others (unit sales for some product lines, total revenue) so really a mixed bag regarding Q3, but nothing really out of line.

    It's the weak Q4 guidance that's troubling the market. Analyst consensus was for Q4 guidance of $40.6 billion, however Apple is low-balling it by saying $37-40B.
    Every quarter we hear the same thing when the stock drops...weak guidance. What exactly is Wall Street expecting the quarter before a huge product launch (or two)?
  • Reply 20 of 178
    herbapouherbapou Posts: 2,221member
    rogifan wrote: »
    The interesting thing here is to see what Apple does with iPad especially considering a larger screen iPhone is surely coming. What does Apple need to do to increase iPad sales in a meaningful way?

    Lower price entry level model and the ipadpro should help imo. Touch ID on all models, 32g entry level capacity
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